Brand Talks
Jacob & Co. Unveils Exclusive PEACEMINUSONE Earrings in New Collaboration with G-Dragon
The luxury house expands its creative partnership with the K-pop icon, introducing limited-edition pieces that fuse high jewellery craftsmanship with global pop-culture appeal.
Jacob & Co. has introduced a new chapter in its ongoing creative alliance with South Korean superstar G-Dragon, unveiling a limited-edition earring collection under the artist’s PEACEMINUSONE label. The launch reinforces the brand’s strategy of blending luxury jewellery with cultural influence from the world of music and fashion.
The newly released pieces spotlight PEACEMINUSONE’s iconic daisy emblem — a symbol that has become synonymous with G-Dragon’s artistic identity. Rather than following seasonal styles, the design remains rooted in the shared creative language between the artist and the New York-based jewellery house.
The collection is available in two distinctive formats. The first version, crafted in sterling silver with gold detailing and yellow sapphires, offers collectors an accessible entry point into the collaboration. The second, more elevated edition is made in 18-carat white gold and features pavé-set white diamonds paired with fancy yellow diamonds, catering to high-end buyers.
Jacob & Co. has confirmed that both variants will be produced in limited quantities, available through select boutiques and online platforms. Prices vary based on materials, ensuring the collection appeals to both younger enthusiasts and seasoned luxury shoppers.
For the jewellery trade, this launch underscores the industry’s growing alignment with global pop culture. Partnerships with K-pop icons are becoming a powerful tool for attracting new-generation consumers while retaining a premium positioning through craftsmanship, exclusivity, and collaboration with established luxury houses.
The release also reflects a broader trend: celebrity-driven creative labels are no longer confined to fashion or merchandise—they are increasingly shaping the fine jewellery landscape in meaningful and commercially significant ways.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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