Jacob & Co. has introduced a new chapter in its ongoing creative alliance with South Korean superstar G-Dragon, unveiling a limited-edition earring collection under the artist’s PEACEMINUSONE label. The launch reinforces the brand’s strategy of blending luxury jewellery with cultural influence from the world of music and fashion.

The newly released pieces spotlight PEACEMINUSONE’s iconic daisy emblem — a symbol that has become synonymous with G-Dragon’s artistic identity. Rather than following seasonal styles, the design remains rooted in the shared creative language between the artist and the New York-based jewellery house.

The collection is available in two distinctive formats. The first version, crafted in sterling silver with gold detailing and yellow sapphires, offers collectors an accessible entry point into the collaboration. The second, more elevated edition is made in 18-carat white gold and features pavé-set white diamonds paired with fancy yellow diamonds, catering to high-end buyers.

Jacob & Co. has confirmed that both variants will be produced in limited quantities, available through select boutiques and online platforms. Prices vary based on materials, ensuring the collection appeals to both younger enthusiasts and seasoned luxury shoppers.

For the jewellery trade, this launch underscores the industry’s growing alignment with global pop culture. Partnerships with K-pop icons are becoming a powerful tool for attracting new-generation consumers while retaining a premium positioning through craftsmanship, exclusivity, and collaboration with established luxury houses.

The release also reflects a broader trend: celebrity-driven creative labels are no longer confined to fashion or merchandise—they are increasingly shaping the fine jewellery landscape in meaningful and commercially significant ways.