National News
ISGJ Unveils its Refreshed Identity, Launches New Logo

The International School of Gems & Jewellery (ISGJ), India’s premier institute dedicated to gems, jewellery and allied business education, proudly unveils its refreshed identity through the launch of a new logo. This bold rebranding marks a significant milestone in ISGJ’s journey as it continues to redefine the future of jewellery education in India and beyond.
Founded with the vision to empower the next generation of jewellery designers, gemologists, and business professionals, ISGJ has built a reputation for excellence in education, industry-relevant training, and innovation. Over the years, it has nurtured talent that now shines across global jewellery markets.
The new ISGJ logo, a regal red and gold shield bearing a geometrically crafted gem at its heart, represents the institution’s commitment to brilliance, tradition, and forward-thinking. The laurel wreath surrounding the emblem evokes honour, prestige and achievement, values that remain at the core of ISGJ’s mission.

“This rebranding is not just about a visual shift; it represents a deeper evolution of ISGJ’s identity.” says Mr. Kalpesh Desai, Founder & Chairman, International School of Gems & Jewellery. “We are blending tradition with innovation, staying rooted in the artistry of the past while embracing the tools, technologies and perspectives of tomorrow.”
With this rebranding, ISGJ is excited to announce:
- New-Age Programs: Alongside its existing industry-acclaimed courses in jewellery design, gemmology, and business management, ISGJ will introduce new programs focusing on digital jewellery design, luxury branding, jewellery retail technology and international trade practices.
- Global Industry Integration: Expanded collaborations with global jewellery houses, exhibitions, internships and virtual learning platforms.
- Revamped Learning Environment: A revitalized campus experience enhanced virtual labs and one-on-one mentoring from industry leaders.
- Job & Career Centre Expansion: Greater emphasis on career placements and global job opportunities through ISGJ’s dedicated career cell.
The launch of the new logo and rebranding reflects ISGJ’s renewed promise to foster innovation, excellence and a global perspective in every aspiring jewellery professional.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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