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ISGJ Unveils its Refreshed Identity, Launches New Logo

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The International School of Gems & Jewellery (ISGJ), India’s premier institute dedicated to gems, jewellery and allied business education, proudly unveils its refreshed identity through the launch of a new logo. This bold rebranding marks a significant milestone in ISGJ’s journey as it continues to redefine the future of jewellery education in India and beyond.

Founded with the vision to empower the next generation of jewellery designers, gemologists, and business professionals, ISGJ has built a reputation for excellence in education, industry-relevant training, and innovation. Over the years, it has nurtured talent that now shines across global jewellery markets.

The new ISGJ logo, a regal red and gold shield bearing a geometrically crafted gem at its heart, represents the institution’s commitment to brilliance, tradition, and forward-thinking. The laurel wreath surrounding the emblem evokes honour, prestige and achievement, values that remain at the core of ISGJ’s mission.

“This rebranding is not just about a visual shift; it represents a deeper evolution of ISGJ’s identity.” says Mr. Kalpesh Desai, Founder & Chairman, International School of Gems & Jewellery. “We are blending tradition with innovation, staying rooted in the artistry of the past while embracing the tools, technologies and perspectives of tomorrow.”

With this rebranding, ISGJ is excited to announce:

  • New-Age Programs: Alongside its existing industry-acclaimed courses in jewellery design, gemmology, and business management, ISGJ will introduce new programs focusing on digital jewellery design, luxury branding, jewellery retail technology and international trade practices.
  • Global Industry Integration: Expanded collaborations with global jewellery houses, exhibitions, internships and virtual learning platforms.
  • Revamped Learning Environment: A revitalized campus experience enhanced virtual labs and one-on-one mentoring from industry leaders.
  • Job & Career Centre Expansion: Greater emphasis on career placements and global job opportunities through ISGJ’s dedicated career cell.

The launch of the new logo and rebranding reflects ISGJ’s renewed promise to foster innovation, excellence and a global perspective in every aspiring jewellery professional.

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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