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Instamart and Kalyan Jewellers Enable Customers To Lock Today’s Gold Price For Akshaya Tritiya

Gold Rate Protection by Instamart & Kalyan Jewellers enables confident buying this Akshaya Tritiya

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This Akshaya Tritiya, jewellers are making it easier for gold buyers to plan despite changing prices. Instamart, India’s pioneering quick commerce platform, has partnered with Kalyan Jewellers to facilitate Gold Rate Protection, a first-of-its-kind feature that lets consumers lock today’s gold rate and buy on the day of Akshaya Tritiya, for whichever price is lower – the lock-in price or the market rate on that day.

Gold holds enduring significance during Akshaya Tritiya, symbolising prosperity and auspicious beginnings. As customers plan their purchases in the lead-up to the festival, ease and assurance become equally important. Instamart’s Gold Rate Protection makes it both convenient and reassuring for users ordering BIS hallmarked gold coins from Kalyan Jewellers.

How It Works
Between April 10 and April 16, 2026, consumers can select eligible Kalyan Jewellers gold coins on the Instamart app and pay 5% advance, starting from Rs. 500 for a 0.5 gm gold coin, to prebook and take delivery on Akshaya Tritiya. On April 19, between 8:00 AM and 12:00 PM IST, they complete their purchase at the lower of the two pricesgold rate on the day of pre-booking or as per delivery date, whichever is lower. All pre-booked customers will also receive a free silver coin from Kalyan Jewellers.

Arjun Choudhary, VP Growth, Instamart, Said:

“At Instamart, we’ve consistently looked to innovate around how Indians shop for precious metals during key occasions, from delivering 1 kg silver bricks during Dhanteras to introducing silver Rakhis for Raksha Bandhan. The Gold Rate Protection is a feature designed to help consumers navigate gold prices with greater confidence during the festival. By allowing users to secure a price in advance while still benefiting from any price drops, we strive to offer strong overall value to consumers. This is quick commerce going beyond convenience to deliver meaningful value on culturally significant purchases.”

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, Said:

Gold rate protection has been a preferred feature across Kalyan Jewellers’ retail showrooms, offering customers greater assurance while planning their festive purchases. With Instamart, we are extending this for the first time to a quick commerce platform. As traditions evolve, we remain committed to making gold buying both meaningful and seamless.”

Last year, Instamart witnessed a surge of over 500% in gold and silver coin sales on Akshaya Tritiya compared to Dhanteras, underlining the growing appetite among Indian consumers for quick commerce as a trusted channel for auspicious purchases.

This initiative is the latest in Instamart’s continued effort to go beyond everyday essentials, cementing its role as a destination for meaningful, occasion-led purchases delivered with the speed and trust its customers have come to rely on.

All gold and complimentary silver coins* are BIS Hallmarked, 24 Karat Kalyan Jewellers gold coins, will be subject to availability* and subject to the terms of the offering.

T&C Apply

Gold Price Lock is a limited-period seller-led offer on select Kalyan Jewellers products listed on Instamart. A price-lock charge is required and will be adjusted against the final purchase made on April 19, 2026, between 8:00 AM and 12:00 PM IST. The final price will be the lower of the locked rate or prevailing market rate on the day. Offer, including a complimentary silver coin, is subject to availability and additional terms and conditions.

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National News

Celebrate Prosperity In Style – Akshaya Tritiya 2026 Gifting Guide By TrueSilver

Modern Silver Jewellery Takes Centre Stage This Akshaya Tritiya, Blending Everyday Elegance with Meaningful Gifting and Accessible Luxury

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Akshaya Tritiya has long been synonymous with gold, symbolizing prosperity, abundance, and new beginnings. But in 2026, the narrative is evolving. As consumers look for more versatile, wearable, and accessible investments, silver is emerging as the new gold, bringing together value, style, and everyday relevance.

Today’s festive shopper is choosing pieces that don’t just sit in lockers but become part of daily expression. From silver rings for women and silver rings for men to silver bracelets for men styles and silver bracelets for women, as well as silver chains for women and silver chains for men, and silver anklets for women, sterling silver jewellery is redefining how India celebrates auspicious occasions.

TrueSilver captures this shift with thoughtfully designed pieces across categories, making it easier to find something meaningful, modern, and wearable this Akshaya Tritiya.

Silver Whimsy Filigree Charm Paperclip Chain Bracelet

Blending delicate detailing with a contemporary paperclip chain, this bracelet offers a fresh take on festive jewellery. Crafted in 925 sterling silver, it reflects both elegance and versatility. A refined silver bracelet for women, it’s an ideal Akshaya Tritiya pick, symbolizing prosperity while being light enough for everyday wear.

Lyria U Hoops

Minimal yet impactful, the Lyria U Hoops are designed for effortless styling. Their clean silhouette makes them a staple in any modern silver jewellery collection. Whether paired with silver chains for women or stacked silver rings, they transition seamlessly across occasions, making them a thoughtful gifting choice for someone who appreciates understated design.

Layered Sea-Shell Star Beaded Anklets

Bringing together playful elements and fine detailing, these anklets add movement and character to festive styling. Crafted in sterling silver, the layered design stands out without being overpowering. A unique take on silver anklets for women and anklets for women silver, this piece works beautifully for Akshaya Tritiya, adding a contemporary twist to traditional jewellery choices.

Celestia Dainty Silver Eternity Band

Timeless in its appeal, the Celestia eternity band symbolizes continuity, making it especially relevant for an occasion rooted in long-term prosperity. A classic among silver rings for women, it also aligns with the growing popularity of ring silver womens styles that are minimal, elegant, and designed for everyday wear.

Diamond Cut Curb Chain Bracelet for Men(4.5 mm)

Bold and structured, this diamond-cut curb chain bracelet for men offers a more statement-led take on sterling silver jewellery. Its clean, defined links add a modern edge, making it suitable for those who prefer stronger silhouettes. It stands out on its own or layered with other pieces, offering versatility across both casual and occasion wear.

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