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Indya Teams Up with Senco Gold & Diamonds for Exclusive Winter Festive Jewelry Collection

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Indya has partnered with Senco Gold & Diamonds to launch an exclusive winter festive jewelry collection featuring gold and diamonds. The “Senco x Indya” collection, perfect for brides and those seeking timeless elegance, is now available on Indya’s e-commerce platform and mobile app.

Founded in 2012 by High Street Essentials, Indya is a leading omni-channel fashion brand, also known for FabAlley and Curve. Senco Gold & Diamonds, with over 80 years of history, is renowned for its craftsmanship and support of artisans in India’s fine jewelry industry.

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GlamBuzz

Supermodel Tyra Banks Wears Kalyan Jewellers To Diwali Celebration In New York

Tyra Banks embraces Indian festive fashion in Kalyan Jewellers’ creations, marking a cultural milestone for the brand’s US presence.

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Supermodel and television host Tyra Banks (@tyrabanks) made a striking desi statement at a Diwali celebration in New York, wearing jewellery from Kalyan Jewellers USA, paired with acustom-made Indian outfit by design house Maison Tai.

The jewellery, sourced from Kalyan Jewellers’ showroom in Edison, New Jersey, featured a traditional Maang Tikka, Odiyyanam, Jhumkas, Choker and Ring, bringing together elements of Indian craftsmanship and festive styling. Her outfit was also specially customised by Maison Tai for the occasion.

Known globally for her successful career as a supermodel and as the host of America’s Next Top Model, which gained popularity among Indian audiences through Star World India, this marks the first time Tyra Banks has embraced a complete desi look, making the appearance a notable fashion and cultural moment.

The occasion is particularly significant for Kalyan Jewellers as it marks the brand’s second Diwali celebration in the United States, following the opening of its showroom in Edison, New Jersey. Tyra’s appearance also reflects the growing visibility of Indian fashion, jewellery and cultural celebrations in mainstream American spaces.

As Diwali celebrations continue to bring together communities beyond the Indian diaspora, moments such as these highlight the increasing global appreciation for Indian festive traditions and style.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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