Bhima Jewellery, one of India’s most trusted jewellery brands with a legacy of over 100 years, celebrated the grand relaunch of its Theni showroom on March 27, 2026, by cine actress Aishwarya Lekshmi, marking a key milestone in its expansion and customer engagement in Tamil Nadu.

Notably, this marks the first time in Bhima Group’s history that two showrooms were inaugurated within a span of two days, underscoring the brand’s accelerated growth strategy.

The showroom was inaugurated the actress Aishwarya Lekshmi in the presence of M. S. Suhas, Managing Director, along with Directors Gayatri Suhas, Navya Suhas, and Manya Suhas, as well as esteemed customers, invited guests, and well-wishers. The event received an enthusiastic response, reflecting the strong trust and long-standing relationships Bhima Jewellery has cultivated over the years.

Dr. B. Govindan, Chairman, Bhima Jewellery, said, “Bhima Jewellery has always stood for purity, trust, and long-term customer relationships. The relaunch of our Theni showroom is part of our continuous effort to enhance customer experience and bring our finest collections and services closer to customers in this region.”

Suhas M. S., Managing Director, added,“The Theni showroom relaunch is an important step in strengthening our presence in Tamil Nadu. With an upgraded showroom experience, latest jewellery collections, and exclusive offers, we look forward to welcoming customers and being part of their special moments and celebrations.”

Gayatri Suhas, Director, Bhima Jewellery, said, “We are delighted to relaunch our Theni showroom with an enhanced shopping environment and wider jewellery collections. Our focus remains on quality, transparency, and versatile designs suited for every occasion. We warmly welcome customers from Theni and nearby regions to experience the Bhima difference.”

To mark the occasion, Bhima Jewellery has introduced exclusive inaugural offers, including flat 60% off on VA for gold jewellery, up to 30% off on VA for antique jewellery, a free gold coin with every sovereign purchase, and an additional Rs.800 per sovereign on old gold exchange. These offers are valid for a limited period until April 12, 2026.

Additionally, advance booking has commenced for Akshaya Tritiya celebrations on April 19 and 20, with bookings available at Rs.1000 per gram, and special booking options starting from 10% for wedding parties.

With a legacy spanning over a century, Bhima Jewellery continues to expand its footprint while upholding its core values of purity, transparency, and customer trust, reinforcing its position as one of the most preferred jewellery brands in India.