BrandBuzz
Indriya unveils ‘Devi’, a Navaratri Collection celebrating the Divine Feminine
Devi draws inspiration from ancient legends, divine motifs and cultural artistry, and embodies strength, grace, and the essence of the modern feminine journey
Indriya, Aditya Birla Jewellery, is proud to present ‘Devi’—a radiant new collection that celebrates the eternal feminine spirit. Launched in the auspicious lead-up to Navratri, ‘Devi’ is an ode to every woman, embodying strength, compassion, and grace, and reflecting the timeless essence of the Goddess within her.
At the heart of ‘Devi‘ is Mata ni Pachedi, a centuries-old textile art from Gujarat that depicts stories of the goddess through her devotees, floral motifs, and temple icons. Traditionally created with hand block printing and freehand painting, this craft has been reimagined in jewellery design, blending heritage with modern expression.
The collection also draws inspiration from the Kaliganthi, a revered necklace of seven amulet-shaped units symbolising the seven divine mothers. Once cherished by brides as a protective charm of heritage and legacy, its motifs are rediscovered in the context of Devi as timeless symbols of perseverance, power, and eternal beauty.
Speaking on the launch, Sandeep Kohli, CEO, Indriya, said, “At Indriya, our vision has always been to create jewellery that reflects artistry, emotion, and heritage. Devi is not just a collection. It is a celebration of the divinity within every woman. It reminds us that each woman carries the strength of the Goddess in her, resilient, radiant, and timeless.”
Abhishek Rastogi, Head of Design, Indriya, said, “The design journey of ‘Devi’ draws inspiration from revered motifs like Mata ni Pachedi and the Kaliganthi. Each piece integrates sacred symbolism—lotuses, celestial patterns, and amulets—with refined craftsmanship and modern sensibilities. The result is a collection that celebrates this feminine spirit.”
This creation is a reflection of Indriya’s deep commitment to preserving traditional kaarigari and celebrating the rich legacy of Gujarat through timeless design. With ‘Devi’, we continue our role as custodians of India’s artistic and historical narratives, giving heritage a contemporary voice that resonates today.
Since its inception in 2024, the brand has expanded rapidly across the country, establishing a strong presence in the North, South, and Western regions. With a growing network of now 29 stores across North, South, East and West India, including six in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, Patna, and in Uttar Pradesh—with one store each in Lucknow and Prayagraj; and one each in Indore, Jodhpur, Surat, Vijayawada, and Odisha—reflecting Indriya’s growing footprint and commitment to making finely crafted jewellery more accessible to consumers.
BrandBuzz
9 Special Gemstones for this Navratri By Irasva Fine Jewellery
Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
As Navratri celebrates nine days of devotion and tradition, Irasva Fine Jewellery presents a curated edit of nine jewels, each inspired by the colour of the day and designed to bring a touch of contemporary elegance to the festive season.
Navratri brings with it nine days of celebration, each associated with a distinct colour and its own symbolism. Marking the festive occasion, Irasva Fine Jewellery curates nine exquisite jewels that mirror the vibrant palette of Navratri, ranging from classic diamonds to vivid emeralds, rubies and sapphires.
Known for its contemporary approach to fine jewellery, Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
Navratri Colours Edit
Day 1 – Orange | Cirielle Diamond Fashion Pendant
The Cirielle Diamond Fashion Pendant brings a vibrant touch of orange to the festive edit with its elegant and refined design.
Price: On Request
Day 2 – White | Ornella Diamond Fashion Bracelet
The Ornella Diamond Fashion Bracelet complements the purity of white with its delicate diamond detailing and sophisticated silhouette.
Price: On Request
Day 3 – Red | Crimselle Ruby & Diamond Stud Earrings
The Crimselle Ruby & Diamond Stud Earrings adds a striking festive touch in red, with an elegant design that makes it ideal for celebratory occasions.
Price: On Request
Day 4 – Royal Blue | Nerra Sapphire & Diamond Fashion Ring
The Nerra Sapphire & Diamond Fashion Ring captures the depth of royal blue through a refined combination of sapphire and diamonds.
Price: On Request
Day 5 – Yellow | Selis Diamond Hoop Bali Earrings
The Selis Diamond Hoop Bali Earrings bring a bright festive feel to the yellow day with their elegant hoop silhouette and diamond detailing.
Price: On Request
Day 6 – Green | Lysandra Diamond Cocktail Ring
The Lysandra Diamond Cocktail Ring complements the richness of green with its statement silhouette and refined diamond detailing.
Price: On Request
Day 7 – Grey | Cosmos Diamond Stud Earrings
The Cosmos Diamond Stud Earrings bring understated elegance to the grey day with their timeless and sophisticated design.
Price: On Request
Day 8 – Purple | Lyrisse Diamond Fashion Earrings
The Lyrisse Diamond Fashion Earrings complement the richness of purple with their elegant design and sparkling diamond detailing.
Price: On Request
Day 9 – Peacock Green | Mayura Pearl & Diamond Drop Earrings
The Mayura Pearl & Diamond Drop Earrings reflect the elegance of peacock green with a graceful combination of pearls and diamonds.
Price: On Request
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