Brand Talks
Indriya Debuts ‘Anantara’- A 22KT Gold Tribute to Hyderabad’s Sacred Art and Heritage
Crafted in homage to Dravidian temple architecture, the showpiece marks Indriya’s regional debut and celebrates India’s cultural richness through timeless design

Indriya, the jewellery label from the Aditya Birla Group, has introduced its first regional masterpiece — Anantara, a meticulously crafted 22KT gold creation that pays tribute to Hyderabad’s spiritual and artistic heritage.


Inspired by the sacred motifs and divine ornamentation found in Dravidian architecture, Anantara draws from the intricate carvings of the Hoysala-era Chennakeshava and Keshava temples in Somanathapura. Designed in three distinct, elaborate layers, the piece reflects a powerful narrative rooted in temple artistry and divine symbolism.

“With Anantara, Indriya begins a remarkable journey to honour the rich cultural diversity of India,” said Sandeep Kohli, CEO, Indriya. “This inaugural creation is a reflection of our deep commitment to preserving traditional kaarigari while capturing the vibrant legacy of Hyderabad through enduring, elegant design.”
Marking the brand’s entry into regionally inspired fine jewellery, Anantara is part of Indriya’s larger vision to blend contemporary luxury with India’s deep-rooted cultural narratives. It stands as both a work of art and a cultural statement — bridging past and present through craftsmanship and design.



Brand Talks
Rashmika Mandanna Joins the Swarovski Asia Family as Brand Ambassador for India
The beloved Indian actress Rashmika Mandanna brings her charm and style to Swarovski, reflecting the brand’s vision of modern elegance and joyful extravagance.

Swarovski proudly announces actor Rashmika Mandanna as its new Brand Ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.
India, a vibrant market with a deep affinity for jewelry and self-expression, continues to play a pivotal role in Swarovski’s global growth story. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.
Celebrated for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.

Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said:
“Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Rashmika Mandanna shared:
“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”

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