National News
Indriya, Aditya Birla Jewellery, Curates Exclusive Gold, Heirloom-Inspired and Temple Craftsmanship For House Of Masaba’s Bridal Showcase At India Couture Week
Handcrafted By Master Artisans, Delivers On Enduring Expressions Of Culture and Artistry Through Reimagining How Traditions Are Worn For The Contemporary Bride
Indriya, Aditya Birla Jewellery, unveiled an exclusive jewellery curation for House of Masaba’s bridal showcase at India Couture Week 2026. Marking House of Masaba’s first-ever bridal couture showcase, the collection celebrated a bride who is fearless, joyful and unapologetically herself, rooted in heritage yet free in expression. Complementing this vision, Indriya brought together a thoughtfully curated selection of jewellery that reflected both India’s rich craftsmanship traditions and contemporary design sensibilities. Backed by the trust of the Aditya Birla Group, the brand showcased how heritage-inspired creations, modern silhouettes and evolving design expressions can come together for today’s consumer. The runway was further elevated by an iconic line-up featuring supermodels Madhu Sapre, who returned to the India Couture Week runway after nearly a decade, alongside Carol Gracias, Sheetal Mallar and Sakshi Sindwani, each bringing the collection to life through their distinctive presence.






Themed around reimagining how traditions are worn, the exclusive curation featured some of Indriya’s most exquisite jewellery, inspired by the country’s diverse cultures and regional design languages. From classic yellow gold and heirloom-inspired antique jewellery to temple jewellery adorned with intricate nakshi work, Rajasthan’s iconic aads, delicate filigree craftsmanship, ceremonial maang tikas and vibrant coloured stones set in gold, the curation also reflected Indriya’s contemporary design language through versatile creations crafted for modern tastes and lifestyles. Styled with House of Masaba’s bridal creations, where heritage, colour and individuality take centre stage, the jewellery became a natural extension of the show’s narrative, celebrating Indian craftsmanship through a distinctly contemporary lens.
Speaking about the collaboration, Shantiswarup Panda, Head of Marketing at Indriya, said:

“Fashion and jewellery have always shared a powerful dialogue, each elevating the other. Our collaboration with House of Masaba at India Couture Week brought together two distinct creative visions rooted in Indian heritage, offering Indriya the opportunity to present its design philosophy within a larger cultural conversation, where craftsmanship, creativity and contemporary expression come together.
The collection provided the perfect canvas for our jewellery, demonstrating how India’s rich jewellery traditions continue to evolve while remaining deeply relevant to the modern consumer.”
Every creation was handcrafted by master artisans using techniques refined over generations. Intricate detailing, exceptional stone setting and thoughtfully crafted motifs transformed each jewel into an enduring work of art. Styled with House of Masaba’s contemporary bridal silhouettes, the collection reimagined traditional jewellery beyond conventional occasions, revealing its versatility and relevance for the modern bride.
Designer Masaba Gupta said:
“I’m very excited to bring on Indriya as the jewellery partner for my first couture show. I think that the brand is at the perfect cusp of tradition and modernity. I have seen some of the pieces and instantly feel like they will belong not just on the runway but also in our wardrobes and as part of our personal collections. The jewellery is exquisitely crafted and has a lot of storytelling, and I think that the brand is very loud and proudly Indian, which I love and which is what House of Masaba stands for.

It is also a brand that has been able to ignite a lot of trust within the market because it comes from the Aditya Birla Group, and I think when it comes to fine jewellery and bridal jewellery, it’s very important to have that trust, and I think that they do that beautifully,”
Speaking about the jewellery curation, Abhishek Rastogi, Head of Design at Indriya, said:

“For House of Masaba’s showcase at India Couture Week, Indriya brought together a curation that celebrates the breadth and richness of Indian jewellery craftsmanship. Every creation reflects the artistry of master craftsmen, where generations-old techniques, intricate handwork and regional traditions come together in timeless design. Styled with contemporary couture, the collection reaffirms that India’s finest jewellery traditions are not simply preserved, they continue to evolve, proving that heritage remains an enduring source of inspiration for modern design.”
With this exclusive showcase at India Couture Week 2026, Indriya and House of Masaba presented a celebration of contemporary Indian bridal expression. Bringing together House of Masaba’s vibrant, heritage-inspired vision for the modern bride and Indriya’s curation of exceptional regional jewellery craftsmanship, the collaboration demonstrated how tradition can be continuously reinterpreted through fashion and jewellery. Together, the two brands created a powerful narrative of culture, individuality and artistry, honouring India’s rich creative legacy while shaping its future.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
-
National News1 day agoLimelight Lab Grown Diamonds Inaugurates Showroom In Kalyan, Its 8th Exclusive Store MMR
-
BrandBuzz7 hours agoVerlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
-
DiamondBuzz7 hours agoBelgian Prime Minister Bart De Wever opens expanded HRD Antwerp laboratory in Mumbai
-
National News9 hours agoGold rebounds,Silver reclaims Rs 2.33 lakh mark

