Chetan N Thadeshwar, Chairman & MD, Shringar – House of Mangalsutra is the Master of the Mangalsutra. He spoke to JewelBuzz on his eventful journey into the jewellery sector  across four decades and how he and , Shringar – House of Mangalsutra have become synonymous with the Mangalsutra. Chetan  Thadeshwar  underscores how hard work, integrity, and perseverance have propelled brand Shringar to the pinnacle of success.

Take us through the story of founding of Shringar – House of Mangalsutra and its evolution till date.

Shringar – House of Mangalsutra has its roots in a family of generational jewellers with a legacy spanning several decades. The foundation of our family’s gold business was laid by Natwarlal K. Thadeshwar, a renowned goldsmith from Mumbai. In 1984, I joined the business and shifted the focus toward Mangalsutra manufacturing, recognizing its deep cultural significance and market potential. I introduced new design collections tailored for regional markets, which helped elevate Shringar – House of Mangalsutra to a national level. Our unique designs received an overwhelming response from retailers and wholesalers across India, particularly through our participation in B2B trade exhibitions.

Building on this heritage, the company was officially incorporated as ‘Shringar House of Mangalsutra Private Limited’ in 2009. In 2013, we were recognized among the top five in the Best Gold Jewellery Manufacturer category at the National Jewellery Awards. Expanding our global footprint, we began exports to the UAE in 2014 and have since extended our presence to international markets, including the United Kingdom, New Zealand, the USA, and the Republic of Fiji. A significant milestone was reached in 2023, when our manufacturing unit processed 1,200 kg of gold, solidifying our position as a leader in the Mangalsutra segment.

How did you focus on the niche mangalsutra segment?

When I began my journey, Mangalsutras were primarily seen as traditional jewellery, both in design and craftsmanship. When I joined Shringar, we were manufacturing all types of jewellery. However, I recognized the need to focus on one product to truly excel. I chose the mangalsutra because it is a simple yet deeply emotional symbol of marriage, and I believed we could make a significant impact in this space. We shifted our focus entirely to designing and innovating mangalsutra craftsmanship. By combining modern designs with unparalleled quality and attention to detail, we started delivering exceptional mangalsutras tailored to contemporary needs. This commitment to excellence has made the mangalsutra the heart of Shringar’s identity.

 Currently we focus on modernizing designs while keeping in mind the diverse preferences of different age groups, reflecting the evolving lifestyles and values of Indian women. Given its significance in Indian jewellery, we dedicated ourselves to innovating in this space, and our designs gradually gained popularity. Today, we take pride in successfully revolutionizing Mangalsutra jewellery, making it more versatile and contemporary.

Mangalsutras, from a religious and cultural point of view, are an integral component of a marriage. Do you feel an emotional connect as Shringar mangalsutras are a part of so many marriages?

I feel incredibly fortunate that our company plays a role in so many marriages, contributing to the rich traditions of Indian culture. It’s a deeply emotional experience, one that is difficult to put into words, but knowing that Shringar Mangalsutras hold a special place in such significant moments makes our journey truly meaningful.

What is your Unique Value Proposition? How does your product portfolio and design philosophy fit into this?

Our unique value proposition lies in our commitment to quality. Since Mangalsutras are worn daily, factors like durability, design, pricing, and craftsmanship are crucial for the wearer. Our collection is thoughtfully designed to cater to both special occasions—such as weddings, festivals, and anniversaries—as well as everyday wear. We offer a diverse range, including antique, bridal, traditional, contemporary, and Indo-western styles. Through our designs, we aim to celebrate and enhance Indian traditions while ensuring our jewelry meets the evolving preferences of modern women.

Give details of product portfolio/offerings and special collections like Ziya.

We recently launched our premium range of Mangalsutras under our exclusive brand, Ziya, designed to cater to the refined aesthetic preferences of high-end clients. Our goal is to establish Ziya as a distinguished brand in the market, offering elegance and sophistication in every piece. Beyond this, our extensive product portfolio includes over 15 unique collections and a diverse selection of more than 10,000 active SKUs, ensuring a wide variety of designs to suit different tastes and occasions. In line with these trends, our product portfolio is designed to offer a variety of options, including, but not limited to, “ring Mangalsutras”, “bracelet Mangalsutras”, “God edition Mangalsutras”, and “divine Mangalsutras”.

Take us through the process of conceptualizing and designing new product lines.

Our dedicated in-house design team plays a crucial role in conceptualizing and creating new product lines. They focus on developing designs that not only align with the latest trends but also cater to the evolving lifestyles, aspirations, and demographic preferences of customers across the country. By blending tradition with contemporary aesthetics, we ensure our collections remain relevant and appealing to a diverse audience.

What has driven you to take Shringar public. Take us through the IPO journey till date.

The decision to take Shringar public is driven by our vision to strengthen the company’s financial position and accelerate growth in India’s dynamic jewellery market. We believe that the IPO will enhance transparency, compliance, and corporate governance, fostering greater trust among our clients and end customers. This milestone marks an important step in our journey, enabling us to expand our reach and continue innovating in the Mangalsutra segment.  

Your forecast /outlook for India’s jewellery industry.

India’s jewellery industry is poised for steady growth, driven by its deep cultural and traditional significance. Jewellery plays a vital role in customs, festivals, and life events, especially weddings, where gold is viewed as a symbol of prosperity and success. Mangalsutras, in particular, hold both symbolic and investment value, making them an essential part of wedding traditions. With the rising number of weddings and evolving consumer preferences, the demand for Mangalsutras continues to grow, reinforcing strong long-term prospects for the industry.

What is your message of motivation for the jewellery industry?

The jewellery industry is more than just designing ornaments—it is about honoring traditions, celebrating life’s milestones, and creating timeless legacies. As we look ahead, innovation, craftsmanship, and a customer-first approach will be the cornerstones of success. I encourage everyone in this industry to embrace change, nurture creativity, and uphold the values of trust and authenticity that define our craft. The future belongs to those who evolve, adapt, and continue striving for excellence.

What is your mantra for success?

My mantra for success is built on three core principles—passion, perseverance, and people. Passion fuels the drive to excel, perseverance helps overcome challenges, and people—whether employees, customers, or partners—are the backbone of long-term growth. I believe in leading with integrity, fostering meaningful relationships, and continuously innovating to stay ahead in the market. Success is not just a destination; it’s an ongoing journey of learning, evolving, and creating lasting value.

Who has inspired and influenced you – and contributed to your personal and professional growth?

I have been incredibly fortunate to have my father, Natwarlal Thadeshwar, as my mentor, guiding me through every step of my journey. His wisdom and experience have shaped my perspective and approach to business. Beyond him, I have drawn inspiration from visionary leaders in the jewellery industry and successful entrepreneurs across various sectors—individuals who built businesses with resilience, foresight, and unwavering dedication. My family has also played a pivotal role in instilling values of hard work, integrity, and perseverance, which continue to drive me. Learning from real-life experiences and industry pioneers has been instrumental in both my personal and professional growth.

How do you keep yourself physically, mentally, emotionally healthy and fit?

Balance is key to staying healthy in all aspects of life. I prioritize regular physical activity, whether it’s a morning walk or a fitness routine, to stay energized and active. Mental well-being is equally important—I practice mindfulness, read, and engage in continuous learning to keep my mind sharp and focused. On the emotional front, I cherish strong personal relationships, spend quality time with family, and stay connected with close friends. A positive mindset and a disciplined lifestyle help me stay motivated and perform at my best every day.