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Indian Gold ETF investments surge in October amid global outflows

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Gold ETfs
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Investments in physically backed gold exchange-traded funds (ETFs) by Indian investors were the third highest globally in October, even as major Western markets such as the UK and Germany saw sustained outflows, according to the latest data from the World Gold Council.

From January 1 to October 31, India emerged as the fifth-largest contributor to global gold ETF inflows. Notably, October proved to be a pivotal month, accounting for nearly one-third of India’s total inflows for the period. As of November 7, Indian gold ETF holdings had reached $2.91 billion, supported by a strong monthly inflow of $849.8 million in October.

However, preliminary data for November suggests a shift in sentiment across key markets. In the first week of the month, US gold ETFs registered outflows worth $77.6 million, while investors in other regions collectively withdrew $38.3 million. Comparable figures for Indian ETFs during this early-November window have not yet been reported.

According to the WGC, physically-backed gold exchange-traded funds are an important source of gold demand, with institutional and individual investors using them as part of well-diversified investment strategies.Investments in gold in various forms have increased over the past two years on rising geopolitical crisis and uncertainty over trade wars, particularly between the US and other nations such as China, Brazil and Canada.

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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