OurBuzz
India Silver Conference 2024 concludes successfully
ISC 2024 served as a cornerstone for the advancement of the silver industry
The successful conclusion of the India Silver Conference 2024 not only marked a significant milestone but also served as a cornerstone for the advancement of the silver industry.
ISC 2024 unfolded as a dynamic forum where more than 260 esteemed participants converged to explore and shape the future of silver. Organized by Eventell Global Advisory Private Limited and supported by the India Bullion and Jewellers Association Ltd (IBJA) and The Silver Institute, the event delved into an array of pressing topics that encapsulated the industry’s multifaceted landscape.
ISC 2024 addressed a wide spectrum of themes: From the advantages of pure silver in manufacturing and the critical examination of impurities on quality and environmental impact, to the exploration of accelerating growth in silver jewellery and strategies for innovation and market expansion in silverware, the conference offered comprehensive insights into various facets of the industry. Moreover, sessions delved into the nuances of silver investment demand, emphasizing the deepening of markets and the integration of silver within investment portfolios.
Over 60% of the delegates felt that silver would trade above 34 USD/Troy Ounce by the end of December 2024. Silver demand in electrical contact applications and solar paste applications in India is expected to grow at an annual rate of 15% in the next five years. Setting up of common facility centres at key silver jewellery clusters and exclusive promotion and market access programmes would increase the demand for India-made silver jewellery and articles. From a portfolio point of view, an investment of 4- 7% of one portfolio can be in silver. The lower percentage for short-term investors, while the higher percentage is for long-term investment. Silver investments complement investment in gold.
Notably, the conference recognized excellence by awarding 13 ISC Excellence Awards to standout performers of 2023.
As the India Silver Conference 2024 concluded, the exchange of ideas and insights across various sessions has not only enriched individual perspectives but also sparked a collective momentum towards innovation and progress within the silver industry.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.