KISNA Diamond and Gold Jewellery, one of India’s leading jewellery retail chains, today announced the launch of its Bumper Lucky Draw 25’ campaign, offering customers across India the chance to win over 200 cars and more than 1,000 scooters through in-store lucky draws, in one of Indian jewellery industry’s biggest giveaway campaigns. The draws will be conducted at KISNA’s exclusive showrooms across the country, making this one of the largest customer reward campaigns in the industry.

The campaign, which went live on 11th August 2025 and to be concluded on 19th October 2025, offers participants the opportunity to win two and four wheelers by purchasing diamond, platinum, or solitaire jewellery in multiples of ₹25,000 or gold jewellery worth ₹70,000 or more. Customers will receive two lucky draw coupons, one for a scooter draw and one for a car draw, with every qualifying purchase.

Each showroom will conduct five scooter draws and one grand car draw on a fortnightly basis throughout the campaign. With over 80+ exclusive showrooms participating, the campaign will award more than 1,200 prizes nationwide.

To participate, customers must drop their scooter and car coupons into separate designated drop boxes in the store. At the time of invoicing, the “LUCKY DRAW” option will be selected in the billing system, generating a coupon code printed on the bottom of the invoice. The code will be written on the physical voucher, handed to the customer, and a “Coupon Issued” stamp placed on the tax invoice.

As part of the campaign’s execution, each showroom will award five scooters and one car to winners over the duration of the promotion.

Speaking on the announcement,. Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group, said, “Our customers are at the heart of everything we do at KISNA. The ‘Bumper Lucky Draw 25’ is our way of celebrating their trust and loyalty, while adding a layer of excitement to their festive season purchases. The scale of this year’s campaign, with over 1,200 vehicles, reflects our commitment to making this celebration truly memorable. Initiatives like this are part of KISNA’s ongoing tradition of rewarding customers, as seen in our previous #Abki_Baar_Aapke_Liye campaign, where we gave away 100 cars across India.”

Parag Shah, Director of KISNA Diamond & Gold Jewellery, added, “This campaign is designed to blend the joy of fine jewellery shopping with the thrill of winning a big prize. By taking it nationwide, we’re ensuring that customers from every corner of India have the chance to participate and win, making it one of our most engaging initiatives yet.”

The campaign will be supported by in-store and digital communications, including table-top displays, digital creatives for tripods, TV and façade screens, and door-to-door leaflets to ensure maximum participation and excitement. The promotion coincides with the onset of Navaratri and other regional festivities, adding to the celebratory spirit in stores nationwide.

Winners will be informed promptly on the day of the draw to maximise excitement and make the moment memorable. KISNA’s extensive regional presence ensures that participants from metropolitan cities to remote towns have an equal chance to win.

KISNA’s Bumper Lucky Draw 25’ is set to redefine customer engagement in the jewellery sector by offering a unique opportunity to combine the joy of jewellery shopping with the thrill of winning value adding  prizes.

The company revealed last week that it has created a digital system designed to pinpoint exploration zones with far greater precision, potentially reducing both the cost and the time traditionally required for diamond prospecting.

Explaining the rationale behind the initiative, Alrosa noted that most of the planet’s major kimberlite pipes—the richest sources of diamonds—were discovered decades ago. Since then, fresh finds have become increasingly rare.

The new platform draws on more than half a century of geological records, processing the data through neural network models to highlight areas still holding promise. Executives say the approach could mark a breakthrough in locating mineral resources.

Alrosa’s move comes amid mounting financial strain. Western sanctions, particularly from the G7, have curtailed the company’s sales channels, forcing temporary mine closures, a reduction in output, and even the transfer of unsold inventory to state reserves. Against this backdrop, the AI initiative signals both an urgent need for innovation and a long-term play to secure future resources.

 This Ganpati season, elevate your festive style with Nishani Studio, India’s first truly customizable jewellery brand. For Ganpati, the brand’s KiraKira Collection offers a perfect blend of sophistication and sparkle, making it the ideal festive companion.

 Featuring predominantly green-hued designs, a color that beautifully complements traditional Indian attire the collection includes intricately designed danglers, bold hoops, and timeless necklaces, bracelets, and rings. Each piece is crafted to pair effortlessly with a silk saree, a festive kurta set, or vibrant Indo-fusion attire.

Suhani Garg, Co-founder of Nishani Studio, shares: “Festivals like Ganpati are about family, tradition, and togetherness but also about expressing yourself with joy and confidence. With Nishani’s KiraKira collection, we wanted to create jewellery that celebrates both modern versatility and timeless Indian elegance. It’s designed to let every woman shine her own way while keeping the festive spirit alive.”