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IIJS Bharat Premiere Strengthens GCC Outreach With Deira Gold Souq Campaign

International Spot Prices Also Strengthened: Targeting Over 500 Registrations, GJEPC Intensifies Engagement With Leading Jewellers, Wholesalers and Distributors Across Dubai’s Key Gold Trading Hubs.

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GJEPC stepped up its buyer outreach in Dubai, placing the famed Deira Gold Souq at the heart of its campaign to drive participation in IIJS Bharat Premiere, scheduled to be held from 5 to 10 August 2026 in Mumbai.

With 76% of Dubai’s jewellery buyers concentrated in Deira Gold Souq, the district forms the cornerstone of the initiative. The campaign involves direct engagement with prominent jewellers across Deira Gold Souq, its surrounding gold trading clusters, and the Ithra Gold District, reinforcing ties with key retailers, wholesalers and distributors in the GCC market.

Through the Dubai phase of the campaign, GJEPC is targeting more than 500 buyer registrations, building a strong pipeline of trade visitors from across the region for IIJS Bharat Premiere.

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Kantilal Jewellers, Launches Flagship Showroom At  Vastrapur, Ahmedabad

Marking Its First Expansion Outside Surat, The Massive Three-Story Space Is The Brand’s Largest Retail Destination To Date.

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Surat-based Kantilal Jewellers, a legacy brand established in 1948, has expanded beyond its home base with the launch of a 28,000 sq. ft. flagship showroom at Keshavbaug Capital, Vastrapur, Ahmedabad.

Marking its first expansion outside Surat, the massive three-story space is the brand’s largest retail destination to date.

Palatial Architectural Concept: The store design takes inspiration from Jodhpur Palace, featuring Jharokha-style screens, marble passageways, domed skylights, chandelier lounges, and a central atrium linking all three levels.

Experiential Studio Retail: Departing from traditional counters, the showroom offers private studio spaces, VIP viewing areas, and dedicated experience centers.

Ambient Luxury: The shopping experience is elevated by live sitar and guitar performances alongside personalized consultation lounges.

Product Offering: The flagship showcases the brand’s signature gold, diamond, and bridal collections tailored for the Ahmedabad market.

Led by Director Jinay Choksi, this flagship rollout is a strategic move to establish a distinct, experiential luxury footprint across major Gujarat markets while preserving the heritage of the Kantilal brand.

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