VBJ, Vummidi Bangaru Jewellers, one of South India’s most trusted heritage jewellery brand has relaunched its Silver Showroom, Vummidi Silverware, at Anna Salai, Chennai. Located adjacent to its existing silver showroom, the new showroom brings together an expansive assortment of silver jewellery and silverware in a larger, thoughtfully designed retail environment that elevates the overall shopping experience.

Silver has been the pride of VBJ. Having begun its journey with silver over a century ago, the brand now celebrates its origins with a dedicated space that reflects its continued commitment to craftsmanship, quality and customer experience.

Spanning 8000 sq. ft., the new silver showroom has been designed as a comprehensive destination for silver enthusiasts. Housing over hundreds of unique designs across silver jewellery and silverware, the showroom presents one of VBJ’s most extensive silver assortments under one roof. From contemporary daily wear jewellery and silverware including festive gifting options such as handcrafted pooja articles, home décor, dining collections, collectibles and bespoke creations, the showroom caters to every occasion and every generation. The enhanced layout allows customers to browse with ease in a spacious and elegant setting.

Speaking on the launch, Jithendra Vummidi, Managing Partner, VBJ, said:

“Silver is where our story began, and this new showroom is a tribute to those beginnings. While we have continuously evolved over the decades, our commitment to preserving the artistry and relevance of silver has remained unchanged. This larger showroom allows us to present our complete silver universe in a way that offers customers greater choice, a more immersive experience and an environment that reflects the quality and craftsmanship synonymous with VBJ.”

Amarendran Vummidi, Managing Partner, VBJ, added:

 “Customer expectations today extend beyond product selection. They seek meaningful purchases. With this new showroom, we have significantly expanded both our range and the overall retail experience, bringing together every silver category under one roof. Located right next to our existing silver showroom, this new space strengthens our presence on Anna Salai while reaffirming our commitment to offering customers the very best of silver craftsmanship.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.

With this new showroom, Vummidi Silverware reaffirms its commitment to offering timeless silver creations through an elevated retail experience rooted in heritage and craftsmanship.