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High-Value UPI Payments To Attract 0.4% MDR From October 15

NPCI caps merchant charge at ₹300 per transaction; customers to continue using UPI free of charge

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High-value UPI payments for jewellery and other  purchases will attract a 0.4% Merchant Discount Rate (MDR) from October 15, 2026, under the revised framework notified by the National Payments Corporation of India (NPCI). The charge will apply to eligible Person-to-Merchant (P2M) UPI transactions above Rs. 2,000, with the MDR capped at ₹300 per transaction for payments of Rs. 75,000 and above.

The new UPI MDR framework will come into effect from October 15, 2026.

The revised framework marks a change in the existing zero-MDR structure for select higher-value merchant transactions, while keeping UPI payments free for consumers. The MDR will be borne by the merchant and cannot be directly passed on to customers as a transaction or platform fee.

Impact on Jewellery Transactions

For jewellery retailers, the new framework will be particularly relevant because jewellery purchases frequently involve higher-value digital payments.

For example, on a Rs. 1 lakh jewellery purchase, a 0.4% MDR would amount to Rs. 400. However, since the revised framework caps the charge at Rs. 300, the maximum MDR payable by the merchant on that transaction would be Rs. 300.

Similarly, a ₹50,000 eligible UPI transaction would attract an MDR of Rs. 200, while transactions of ₹75,000 and above would attract the maximum Rs. 300 charge.

Consumers Will Not Pay the MDR

The revised framework does not introduce a UPI transaction fee for consumers. Person-to-person (P2P) transactions will remain free, while P2M transactions up to Rs. 2,000 will also remain outside the MDR framework.

The government has also clarified that individuals cannot be charged a transaction fee, platform fee or other direct or indirect fee for using UPI. This means jewellery customers making eligible high-value payments will not be required to pay an additional UPI surcharge.

Small Jewellers and Micro-Merchants Remain Exempt

Small merchants operating under the Person-to-Person Merchant (P2PM) framework will continue to receive zero-MDR treatment. The category covers small vendors receiving up to Rs. 1 lakh per month through UPI QR payments directly into their bank accounts.

This provision is expected to keep everyday digital payments for small retailers and micro-businesses outside the new MDR structure.

Only a Limited Share of UPI Merchant Transactions Affected

According to the Finance Ministry, the revised MDR will affect only around 4% of merchant transactions, as the majority either fall below the ₹2,000 threshold or qualify for the zero-MDR P2PM framework. Transactions up to ₹2,000 account for more than 95% of UPI P2M transactions by volume.

The new framework is intended to establish a sustainable revenue mechanism for the UPI ecosystem and support continued investment in digital infrastructure, cybersecurity, innovation and customer service. NPCI has also said that 5% of the MDR collected will be allocated to a dedicated fund for small merchants.

A New Cost Consideration for Jewellery Retailers

With jewellery sales increasingly relying on digital payments, the revised MDR introduces a new payment-processing cost for eligible high-value transactions. While the Rs. 300 cap limits the impact on larger purchases, jewellery retailers will need to account for the charge as part of their payment and transaction costs from October 15.

The revised framework therefore brings a new consideration for the jewellery trade at a time when retailers are entering the important festive and wedding shopping season.

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Palmonas Celebrates Its 101st Store, Marking A Journey Built On Trust, Community and A New Way Of Experiencing Jewellery

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Palmonas, the brand that made modern-looking jewellery a part of everyday style, has reached a significant milestone with the opening of its 101st store, marking another chapter in its journey of making jewellery more accessible.

From its first store in Pune in 2022 to 101 stores across India, Palmonas’ journey began with a simple thought. Jewellery should feel special, without having to be saved for a special occasion. The Demi-Fine® collection was created to bridge this gap, combining thoughtful design, everyday wearability, and affordable pricing. 

Today, the brand’s growth extends beyond its retail footprint. Palmonas has also built a community of over 1 million followers on Instagram, reflecting the growing connection it has created with its audience across India. The 101st store marks not just a retail milestone, but a journey shaped by the people who have been part of the brand’s growth. 

Speaking on the milestone, Pallavi Mohadikar, CEO & Founder, Palmonas, said,

“Reaching 101 stores is a very special moment for me. When I started Palmonas, I had a simple vision of changing the way people experience jewellery. Today, that vision has grown into 101 stores and over a million people following our journey on Instagram. For us, 101 is a stepping stone towards our next milestone of 2,000 stores. We’re excited for what comes next.” 

With its growing retail network and digital community, Palmonas continues to expand its presence across India, bringing its jewellery closer to customers and creating spaces where they can discover and experience the brand.

As Palmonas looks ahead, it remains focused on continuing to make thoughtfully designed jewellery more accessible while growing a community that feels connected to the brand and its journey.

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