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Heer By GIVA Reimagines 9KT Gold For The Everyday With Anushka Sharma

The Campaign Introduces 9KT Gold As A Modern, Stylish and Accessible Way To Wear Gold Made For Everyday Moments, Outfits and Milestones.

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Heer by GIVA, GIVA’s gold and lab-grown diamond brand, is bringing a new perspective to gold jewellery with its latest campaign featuring Bollywood actor Anushka Sharma. Centred around 9KT gold, the campaign challenges the traditional perception of gold as jewellery reserved for special occasions or kept away in lockers, and presents it as something to be worn, styled and enjoyed every day.

Fronted by Anushka Sharma, who recently joined Heer by GIVA as the brand ambassador, the campaign film beautifully captures a new-age relationship with gold, one where jewellery is not meant to be tucked away for special occasions, but worn, styled and celebrated every day. Anushka brings this everyday approach to life, pairing an array of Heer by GIVA 9KT gold jewellery with her looks across the week, and showcasing how gold can seamlessly become part of one’s everyday style. The film captures the campaign thought: “Different Day. Different Gold. Every Day.”

Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:

” For generations, gold has been associated with milestones and special occasions. With Heer by GIVA, we want to make gold more relevant to the way people live today. 9KT gold allows us to bring together the desirability of gold with a more accessible, contemporary proposition, jewellery that you can wear every day, style your way and make part of your personal story.”

The campaign reflects a broader shift in how younger consumers are approaching gold jewellery. Moving beyond traditional occasions and heirloom-led purchases, gold is increasingly becoming part of personal style, chosen to complement an outfit, mark a moment or simply add a little something to an ordinary day. Heer by GIVA’s 9KT gold collection is designed for this evolving relationship with the metal, offering jewellery that is real, stylish and affordable, and made to be worn more often.

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RADIANT REFLECTIONS: The Ultimate Karwa Chauth Edit By Zen Diamond India

Zen Diamond India presents a handpicked edit of fine natural diamond jewellery curated specifically for this cherished occasion. Whether you are searching for a sentimental gift of appreciation or a statement piece to complete your festive ensemble

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This Karwa Chauth, celebrate the sacred bond of love, devotion, and timeless togetherness with the unmatched brilliance of natural diamonds. As the evening moon rises and fasts are lovingly broken, elevate your festive ritual with a touch of enduring glamour. Zen Diamond India presents a handpicked edit of fine natural diamond jewellery curated specifically for this cherished occasion. Whether you are searching for a sentimental gift of appreciation or a statement piece to complete your festive ensemble, these timeless creations bring effortless luxury to your Karwa Chauth celebrations.

Solitaire Timeless Glow Band

Symbolizing the infinite circle of love and lifetime commitment, this classic band features brilliantly cut natural solitaires seamlessly aligned in a glowing frame. Rings hold a deeply sentimental place in Karwa Chauth rituals, and this piece acts as the ultimate modern replacement or upgrade to your wedding band, a shining reminder of your everlasting vows that glows as brightly as the moon on this auspicious night.

Round Radiance Solitaire Engagement Ring

Crafted in rose gold, yellow gold and white gold, this sculptural split-band solitaire ring frames a 0.50-carat round-cut centre diamond with diamond-studded bands for added brilliance. A discreet skin-touching diamond on the inner band and an engraved infinity detail add personal finishing touches, making it a distinctive choice for Karwa Chauth, engagements, weddings and milestone gifting. Perfect for celebrating love and togetherness, it becomes even more special with Zen Diamond Magic pricing, offering 1-carat rings at an all-inclusive ₹3,49,999 (original price ₹5.8 lakh) and 1-carat earrings at ₹7,49,999 (original price ₹12.7 lakh), making a meaningful Karwa Chauth gift feel even more magical.

Tryst Midnight Royale Flow Necklace

Designed to make a grand statement during the evening chhani ritual, this opulent necklace features an exquisite flow of diamonds crafted to drape gracefully against festive silks and lehengas. Its cascading brilliance catches every beam of moonlight, making it the perfect focal piece for the newly wedded bride or any woman celebrating a milestone Karwa Chauth.

Tryst Royal Night Radiance Earrings

Framing the face with majestic sparkle, these drop earrings feature a regal silhouette designed to shine during evening festivities. As you lift the sieve to catch the first glimpse of the moon and your partner, these luminous earrings catch every light in the room, seamlessly complementing intricate traditional dupattas and elaborate festive hairstyles.

Toren Sapphire Rhythm Bracelet

Combining the deep, enchanting hues of precious sapphires with the fire of natural diamonds, this rhythmically set bracelet adds a captivating pop of color to your Karwa Chauth attire. Perfect for pairing with traditional chooda bangles or wearing as a standalone piece on your mehendi-adorned wrists, it adds a chic, modern touch to the traditional festivities.

Enchante Radiant Starburst Diamond Pendant

Inspired by the celestial brilliance of the Karwa Chauth night sky, this starburst pendant captures the exact moment the moon breaks the fast. Suspended gracefully on a delicate chain, its center starburst design serves as a meaningful, everyday-wearable token of devotion that you can keep close to your heart long after the moonlit celebrations end.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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