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Hari Krishna Group announces 10th Edition of Kisna Diamond Marathon, uniting 100 Cities for Swachh Bharat

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Hari Krishna Group, one of India’s leading diamond manufacturing organisations with a strong commitment to social development, announces the 10th Edition of the Kisna Diamond Marathon, Run for Swachh Bharat, to be held on 28th December 2025. This landmark edition will be hosted simultaneously across 100 cities in India through the Kisna Diamond Jewellery showroom network, making it one of the largest synchronised social fitness movements in the country.

Over the past nine years, the Kisna Diamond Marathon has inspired more than 36,000 participants to run for a cleaner and healthier India, with 100% of participation fees directed towards sanitation, cleanliness, and community hygiene improvement projects under the Swachh Bharat Abhiyan.

All registered participants will receive an official marathon T-shirt, cap and bib number, finisher medal, goodie bag, and refreshments at the venue. In Mumbai, the flagship edition will be hosted at the Bharat Diamond Bourse, BKC.

Speaking on the announcement, Ghanshyam Dholakia, Founder and Managing Director, Kisna Diamond and Jewellery, said, “The Kisna Diamond Marathon is not just a run, it is a collective effort toward building cleaner and healthier communities. Over the last nine years, thousands of participants have come together to support the vision of Swachh Bharat and drive meaningful change. This 10th Edition is a significant milestone as we bring together 100 cities on the same day, reinforcing our shared responsibility toward cleanliness, wellbeing, and social progress.”

The marathon is supported by the Hari Krishna Charitable Trust, the Group’s philanthropic arm known for impactful environmental and community initiatives including the development of 160+ lakes under Mission 100 Sarovar, the plantation of more than 3.6 million trees, large-scale water conservation projects, and programmes aligned with the United Nations Sustainable Development Goals.

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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