National News
Gujarat’s Gold Imports Surge 62% in February Amid Strong Wedding Demand Despite High Prices
Gold imports to Gujarat rise significantly month-on-month, while silver imports plummet by 97% due to reduced industrial demand and volatile prices.
Gujarat’s gold imports saw a sharp 62% increase in February compared to January, driven by strong wedding-related demand, even though prices remained high. However, year-on-year gold imports fell by 18%, and silver imports experienced a dramatic 97% drop.
Jigar Soni, President of the Jewellers’ Association of Ahmedabad, stated that retail demand for gold remained robust, bolstered by weddings, despite rising prices forcing buyers to spend more. Additionally, investors looking to safeguard their funds from stock market volatility shifted their assets into gold, which is traditionally seen as a safe-haven investment during times of economic and geopolitical uncertainty. The high gold prices, though, led to a preference for lighter jewelry, including lower purity gold options such as 14, 16, and 18 carat.
In February, Gujarat imported 11.32 metric tonnes of gold, up from 6.98 metric tonnes in January. However, the silver import situation was starkly different. The state imported only 3.49 metric tonnes of silver in February, a significant drop from 135.23 metric tonnes in January and 749.01 metric tonnes in February of the previous year.
Soni pointed out that gold prices in Ahmedabad peaked on February 19, reaching Rs 89,500 per 10 grams, nearly 40% higher than Rs 64,000 on the same day in 2024. This price surge also led to a rise in demand for lower-purity gold. On the other hand, silver imports faced a sharp decline primarily due to reduced industrial consumption in the state and volatility in silver prices, which caused businesses to hold off on bulk purchases.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
-
New Premises3 hours agoChow Tai Fook Goes Global: Iconic Jeweler Debuts in Bangkok with Eyes on the West
-
National News3 hours agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
-
National News6 hours agoKISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem
-
ShowBuzz4 hours agoExperience A New Era of Diamond Jewellery at the revamped DP Jewellers Ujjain & Udaipur Branch


