GlamBuzz
Grand Finale of MDJ Couple No.1 (Season 4) presented by Mahabir Danwar Jewellers
Celebrating love and companionship through creativity, challenges, and unforgettable moments.
Mahabir Danwar Jewellers (MDJ) once again celebrated love and togetherness with the grand finale of its flagship contest ‘Couple No. 1 – Season 4’, hosted at Fairfield by Marriott, Kolkata. The glamorous evening marked the culmination of a two-month-long journey filled with creativity, romance, and unforgettable memories.
Following the overwhelming success of Seasons 1, 2, and 3, MDJ launched the fourth season on July 15, 2025, with the vision of rekindling romance and honoring the bond of companionship in a unique, engaging format. Throughout the contest, participating couples took part in a series of exciting challenges that showcased their love, understanding, and commitment. From these rounds, the top 12 couples advanced to the much-awaited grand finale.
The star-studded jury for the evening featured Richa Sharma (Actress & Mrs. India Universe), Naina More (Celebrity Motivational Speaker), Amrita Chattopadhyay (Actress), and Renu Soni (Jewellery Designer, MDJ). The event was graced by the presence of Vijay Soni, Arvind Soni, Sandeep Soni, and Amit Soni, Directors of Mahabir Danwar Jewellers.
Adding to the grandeur, the men flaunted bespoke outfits by Saasya (Official Male Apparel Partner), while the women shone in elegant ensembles by Simaaya (Official Female Apparel Partner). The show was directed by Ushoshi Sen Gupta, Miss Universe India 2010, and conceptualised by San Entertainment, a brand agency specializing in exclusive events.
What made the evening even more special was the lively interaction with the audience. Guests enthusiastically participated in fun segments, engaged with the jury and hosts, and cheered for their favorite couples. The energy of the crowd, filled with laughter, applause, and heartfelt moments, truly transformed the finale into a celebration of togetherness.
Speaking at the finale, Arvind Soni and Sandeep Soni said: “Marriage is not just about finding the right partner, but about becoming one. It’s a journey of love, laughter, and growing together every single day. Couple No. 1 has always been about celebrating love, companionship, and togetherness. Every season brings us closer to the inspiring stories of couples and their unique journeys. This year, we are thrilled to crown our winners with a romantic trip to Bali, a destination that perfectly symbolizes the spirit of love and adventure. For us, love is not just a feeling – it is a celebration to be cherished every single day.”
A special highlight of the evening was the unveiling of ‘Padmavati – The Bridal Jewellery Collection’ by MDJ, designed for the modern bride with a perfect blend of heritage and contemporary elegance. The evening also witnessed the launch of the book “Look Like a Queen, Buy Like a Pro” by Vijay Danwar, unveiled by MLA Vivek Gupta (Jorasanko), adding a meaningful cultural dimension to the celebration.
List of Winners: Couple No 1 (Season 4)
- Navneet & Nidhi Mimani – (Winner)
- Rohit & Aditi Arora – (1st Runner up)
- Shibhashish Ghosh & Priyanka Khandelwal – (2nd Runner up)
GlamBuzz
Kriti Sanon Joins GIVA As Investor and Brand Ambassador
Move Marks A Strategic Partnership As GIVA Strengthens Its Position In India’s Fast-Growing Fine Jewellery Market
GIVA, India’s leading fine jewellery brand, today announced National Award-winning actor and entrepreneur Kriti Sanon as both Brand Ambassador and Strategic Investor, marking a significant milestone in the company’s growth journey.
The announcement builds on GIVA’s recent campaign launch with Kriti Sanon, Style, Sealed in Silver, signalling a deeper long-term association between the actor and the brand. Beyond capital, Kriti’s association with GIVA will extend across brand-building, collection design inputs, and consumer engagement, leveraging her strong understanding of fashion, culture, and aspirational young audiences as the brand enters its next phase of growth.
Today, the brand is increasingly focused on a new generation of consumers who view jewellery as an extension of personal style, aspirational, design-led, and made for everyday expression rather than just occasions.
Over the last six years, GIVA has emerged as one of India’s fastest-growing omnichannel jewellery brands, with a rapidly expanding footprint across silver jewellery, gold, and lab-grown diamonds. Today, the brand operates over 300+ stores across the country and Sri Lanka and has built a strong connection with young Indian consumers looking for jewellery that feels personal, expressive, and worn beyond occasion.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA entered the market with a clear thesis that India lacked a strong, organised player in the everyday fine silver jewellery category. At a time when silver jewellery remained fragmented and largely occasion-led, GIVA built a design-forward brand focused on young consumers seeking authentic, accessible jewellery they could wear every day.
Speaking on the announcement, Ishendra Agarwal, Founder, GIVA, said:
“Kriti joining GIVA as both ambassador and investor marks a strategic milestone for the brand. She strongly resonates with the new generation of consumers confident, expressive, and deeply individualistic that GIVA is building for. Her investment reflects a shared belief in our long-term vision and the future of design-led fine jewellery in India. Over the years, GIVA has built a strong emotional connection with consumers, and we are excited to have Kriti partner with us as we enter our next phase of growth.”
Speaking about the partnership, Kriti Sanon said:
“What drew me to GIVA was never just the jewellery, it was the conviction behind the brand. From the very beginning, GIVA understood something that many miss: that young India doesn’t want to be dressed, they want to express. And GIVA has built a language for that. By the time we started discussing a partnership, I already believed deeply in the vision. I’ve watched this brand earn real trust, real love, and I wanted to be part of what comes next. And as an investor, I’m here to help shape what it becomes, bringing my instincts around fashion, storytelling, and design to a brand I genuinely believe in.”
Kriti’s strategic investment comes on the heels of GIVA’s ₹530 crore Series C round led by Creaegis, with participation from Premji Invest, Epiq Capital, and Edelweiss Discovery Fund capital being deployed towards retail expansion, technology, supply chain strengthening, and growth in newer categories including lab-grown diamonds.
With design, distribution, and now a deeper creative partnership at its core, GIVA is building towards becoming the defining fine jewellery brand for a new generation of Indian consumers.
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