National News
Golden Carat Pvt. Ltd. & IIG join forces to turn product knowledge into real power
In the world of fine jewellery, every gemstone carries a story, and every story deserves to be told with precision and passion. Recognizing that true excellence in retail comes from deep product mastery, Golden Carat Pvt. Ltd., an affiliate of the illustrious Shree Ramkrishna Exports, recently partnered with the International Institute of Gemology (IIG) for a transformative corporate training program.
In today’s competitive retail landscape, simply offering a beautiful product is not enough. If the person across the counter cannot articulate the craftsmanship, quality factors, and essence of the piece, the opportunity to connect emotionally with the customer is lost. Knowledge is no longer a value-add; it is fundamental.
Through a deeply engaging and practical training journey curated by IIG, Golden Carat’s team explored the intricate world of Gemology, Jewellery Design Fundamentals, and Effective Sales Strategies. The immersive modules went beyond textbooks; participants experienced hands-on sessions identifying gemstones, decoding colour palettes, storytelling techniques, and real-time customer engagement simulations.
The goal was clear: to empower every team member not just to sell jewellery, but to create meaningful experiences around it.
Mahesh Bhatiya, Director of Golden Carat Pvt. Ltd., expressed, “This training made us realize that when you understand the journey of a stone; from deep within the Earth to the customer’s hands… you sell with conviction, pride, and passion. IIG’s program didn’t just sharpen our skills; it reignited our love for what we do.”
Adding to the sentiment, Rahul Desai, CEO & Managing Director of IIG, shared, “Jewellery isn’t sold by price tags or sparkle alone. It’s sold by people who understand its soul. When a team knows what they’re presenting, and more importantly, why it matters; they naturally inspire trust. That’s what today’s training was all about: building genuine confidence through knowledge.”
The program’s success was made possible by a stellar faculty team: Rajesh Patel, Gunjan Sapra, Anand Gusani, Ashwin Chandrasekhar, and Ritesh Shah, who wove together technical insights, real-world applications, and engaging activities that brought concepts alive.
In an industry where excellence is demanded at every step, forward-looking companies like Golden Carat Pvt. Ltd. are showing that true investment isn’t just in products, but in people. The jewellery retail world is fast recognizing that empowering teams with product literacy and storytelling ability is no longer optional; it is essential for building enduring brands.
National News
Kushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
The New Collection Features Real-Life Professionals and Offers 92.5 BIS Hallmarked Sterling Silver and 18K Gold-Plated Jewellery, Designed To Complement Modern Workwear Across Every Profession and Personal Style.
Meetings, coffee runs, client presentations, brainstorming sessions, and after-work plans—every part of a working woman’s day deserves jewellery that keeps up. Celebrating the many hats women wear, Kushals Fashion Jewellery, India’s leading fashion jewellery brand, introduces ‘9 to Shine’, its latest Workwear Jewellery Collection, brought to life by real professionals who wear confidence just as effortlessly as they wear their jewellery.
Rooted in authenticity, the campaign shines a spotlight on women from diverse professions, ranging from entrepreneurs and HR professionals to clinical researchers and beyond. Each brings her own story, style, and personality to the campaign, proving that jewellery isn’t reserved for special occasions—it’s part of how today’s women show up every single day.
Created for women whose workwear reflects their mood each day, the ‘9 to Shine’ collection celebrates the many ways jewellery is worn today. Some days call for a sharp power suit, others for ethnic wear, co-ords, or a pair of casual denims. Whatever the day or dress code, the collection offers jewellery thoughtfully curated to complement every office look, mood, and personal style.
Featuring minimal layered necklaces, sleek chains and pendants, tennis bracelets, finger rings, pearl earrings, contemporary kadas, and antique-inspired earrings with a modern twist, each piece is thoughtfully designed to elevate an outfit without overpowering it. Crafted in 92.5 BIS hallmarked sterling silver and 18K gold-plated fashion jewellery, the collection combines premium craftsmanship with a lightweight, comfortable fit, making it ideal for women who seamlessly transition from work to after-hours plans.
Commenting on the launch, Manish Gulechha, CEO & Co-Founder, Kushals Fashion Jewellery, said:
“Workwear today isn’t defined by a single look. With ‘9 to Shine’, we’ve thoughtfully curated a collection that complements ethnic, western, formal, and casual office wear, making it easy for women to find jewellery that suits their personal style and every kind of workday.”
With ‘9 to Shine’, Kushals celebrates the women who bring confidence, ambition, and individuality to everything they do. Designed for every pitch, every promotion, every coffee break, every commute, and every small win along the way, the jewellery is crafted to move effortlessly with them, adding a touch of style and confidence to every workday.
Kushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
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