National News
Gold plummets $200 (~Rs 4000) from its high on Risk-On sentiment:AUGMONT BULLION REPORT
- Gold prices have plummeted by over $200 (~Rs 4000) from their high of $3509 (~Rs 99350) due to U.S. President Donald Trump’s retraction of threats to fire Federal Reserve Chair Jerome Powell and expressed optimism for a trade deal with China, decreasing gold’s safe-haven appeal.
- At a news conference yesterday, US President Donald Trump stated that his conversations with China are going well and that he believes they will achieve an agreement. He stated that China’s tariffs would not be as high as 145%, but would not be zero.
- Despite his frustration with rising interest rates, Trump stated that he does not intend to fire Fed Chair Jerome Powell.
- Russian President Vladimir Putin has indicated that he is willing to lead talks with his Ukrainian counterpart, Volodymyr Zelenskyy, raising hopes for a ceasefire deal and bolstering investors’ appetite for riskier assets.
- At a news conference yesterday, US President Donald Trump stated that his conversations with China are going well and that he believes they will achieve an agreement. He stated that China’s tariffs would not be as high as 145%, but would not be zero.
- Despite his frustration with rising interest rates, Trump stated that he does not intend to fire Fed Chair Jerome Powell.
- Russian President Vladimir Putin has indicated that he is willing to lead talks with his Ukrainian counterpart, Volodymyr Zelenskyy, raising hopes for a ceasefire deal and bolstering investors’ appetite for riskier assets.
Technical Triggers
- As suggested yesterday, if prices fall below $3450 (~Rs 97000), we may see a topping-out signal and profit-booking can move prices southward to around $3300, the same thing has happened. Now prices are expected to trade in the range of $3320 (~Rs 95500) to $3400(~Rs 96500).
- Silver prices have been trading in the range of $32 (~ Rs 94000) and $33 (~ Rs 97000) and are expected to continue same range this week.
| Metal | Type | Support Level | Resistance Level |
|---|---|---|---|
| Gold | International | $3300/oz | $3500/oz |
| Indian | ₹94,300/10 gm | ₹99,000/10 gm | |
| Silver | International | $32/oz | $33/oz |
| Indian | ₹94,000/kg | ₹97,000/kg |
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.
The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
Chow Tai Fook Goes Global: Iconic Jeweler Debuts in Bangkok with Eyes on the West
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
Experience A New Era of Diamond Jewellery at the revamped DP Jewellers Ujjain & Udaipur Branch
Chow Tai Fook Goes Global: Iconic Jeweler Debuts in Bangkok with Eyes on the West
KISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem
Asia’s Premier Jewelry Hub Returns: 73rd Bangkok Gems & Jewelry Fair Set to Outshine Record-Breaking Predecessor
-
New Premises7 hours agoChow Tai Fook Goes Global: Iconic Jeweler Debuts in Bangkok with Eyes on the West
-
ShowBuzz8 hours agoExperience A New Era of Diamond Jewellery at the revamped DP Jewellers Ujjain & Udaipur Branch
-
National News7 hours agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
-
National News10 hours ago
KISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.