National News
GJEPC Paris Jewellery Summit: India & France Explore New Frontiers in Luxury Jewellery
Objective is To Shift India’s Global Positioning From A High-Volume Manufacturing Hub To A Creative, Strategic Co-Creation Partner For France’s Luxury Maisons, Leveraging Indian Craftsmanship, Technical Scale, and Heritage Storytelling
Organised by the GJEPC a three-day summit (13–15 October) brought a curated delegation of 17 Indian jewellery companies to Paris. Led by GJEPC Vice Chairman Shaunak Parikh, the programme culminated in a Buyer-Seller Meet at the Paris Marriott Champs-Élysées.
Core Strategic Objective: Shift India’s global positioning from a high-volume manufacturing hub to a creative, strategic co-creation partner for France’s luxury maisons, leveraging Indian craftsmanship, technical scale, and heritage storytelling alongside French design authority and luxury branding.
Trade Context & Growth:India’s gem and jewellery exports to France grew 19.72% year-on-year to US478.78 million in FY2025–26 (representing 3.8% of France’s total US12.61B jewellery imports).
Gold jewellery exports rose 18.69% (US159.53M) and cut/polished diamonds rose 4.69% (US204.07M).
The India–EU Trade Agreement (concluded January 2026, targeted for implementation in 2027) provides renewed commercial momentum.
Key Summit Milestones & Discussions:
13 October (Embassy of India, Paris): Briefing on “The French Market & the Marketing of Desirability” focused on French consumer expectations, sustainability, traceability, and capability-building. Speakers included Dr. Marta Marcheva (Institut Sup de Luxe), Céline Dassonville (ethiwork / ex-Cartier), and Anish Kumar Singh (GJEPC France).
Networking & Panels (Ritz Paris): High-level discussions featuring Stanislas de Quercize (Messika board member, ex-CEO of Cartier & Van Cleef & Arpels) and Dr. Shalia Shah (Embassy of India). Highlighted the synergy of “hands meeting machine” (traditional artisan skills combined with modern precision tech) and ethical sourcing.
Long-term Ambition: Capitalize on India’s broader US85 billion domestic jewellery market (projected to hit US130B by 2030) and US$28B annual exports by inviting French houses, design schools, and retailers to visit Indian manufacturing hubs for direct artisan collaboration.
National News
VBJ Announces Divine Diwali Offer Ahead Of Festive Season
VBJ Offers Festive Discounts Across Jewellery Categories, Old Gold Exchange Benefits and Bank Card Savings
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, has announced its Divine Diwali offer, running until 8th November 2026. The festive campaign brings a range of benefits across gold, diamond, platinum and precious stone jewellery, along with silverware, offering customers greater value as they prepare for the festive season.
Customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum and precious stone jewellery and silverware. The campaign also includes 10% off on silver jewellery and Rs 125 extra per gram on exchange of old gold. In addition, customers can avail instant discounts of up to Rs 10,000 on purchases made using HDFC Bank credit cards. The offers are available across VBJ stores in Anna Salai and Anna Nagar, subject to applicable offer terms.
Commenting on the campaign, Amarendran Vummidi, Managing Partner, VBJ, said:
“Diwali is a significant period for jewellery purchases. Through our Divine Diwali offer, we aim to provide added value across our collections for our customers. The campaign reflects our continued effort to make the festive shopping experience rewarding while offering a wide selection across all jewellery categories.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“Jewellery often carries meaning beyond the occasion for which it is purchased. It can become part of a family’s celebrations and traditions, passed down and worn across generations. At VBJ, our design approach draws on 126 years of experience, bringing together traditional influences, contemporary preferences and close attention to detail. As customers explore jewellery for Diwali, we remain focused on offering a range of designs and standards of workmanship that reflect our legacy while meeting the needs of today’s buyers.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing a legacy of trust and tradition spanning over 126 years, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100 Feet Road.
The Divine Diwali campaign builds on VBJ’s commitment to bringing together its heritage, design expertise and a broad selection of jewellery and silverware for customers during one of the year’s most important festive shopping periods.
GJEPC Paris Jewellery Summit: India & France Explore New Frontiers in Luxury Jewellery
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