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SAJEX 2025: GJEPC opens new market opportunities for India’s GJ exports in Saudi Arabia as market set to nearly double to USD 8.34 Billion by 2030

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  • India’s Gem & Jewellery Industry Joins Hands with Saudi Arabia to Make It a Global Jewellery Hub in the GCC and Beyond
  • Saudi Arabia Jewellery Exposition (SAJEX 2025) is the first-everdedicated B2B gems and jewellery exhibition in the Kingdom of Saudi Arabia
  • Organised by GJEPC with support from Ministry of Commerce & Industry, Government of India, the Embassy of India in Riyadh, and the Consulate General of India in Jeddah, the Ministry of Investment, Saudi Arabia, SAJEX 2025 takes place at Jeddah Superdome from 11–13 September.
  • Features 100+ exhibitors across 200 booths, with participation from India, Saudi Arabia, UAE, Hong Kong, and Lebanon. The three-day event is expected to attract more than 2,000 international trade buyers,
  • The product showcase covers the full spectrum of jewellery, including diamonds, coloured gemstones, 18k, 21k, and 22k gold, platinum jewellery, lab-grown diamonds, prêt and bridal collections, gifting jewellery, and advanced jewellery technology solutions.

Jeddah| 12 September 2025: The Saudi Arabia Jewellery Exposition (SAJEX 2025), the first-ever dedicated B2B gems and jewellery exhibition in the Kingdom, was inaugurated today at the iconic Jeddah Superdome. Organized by the Gem & Jewellery Export Promotion Council (GJEPC) with the support of the Ministry of Commerce & Industry, Government of India, the Embassy of India in Riyadh, and the Consulate General of India in Jeddah, the Ministry of Investment, Saudi Arabia,  the exposition marks a new chapter in bilateral trade and cultural exchange between India and Saudi Arabia. The show is being held from 11th to 13th September 2025.

The show is Powered by IGI and further supported by Jeddah Chamber, Makkah Chamber, The Jeddah Jewellery Association, Dubai Jewellery Group, and Gold Centre, with Arabian Horizon as the official destination management company.

The inauguration of SAJEX 2025 was graced by an esteemed gathering of dignitaries from India and Saudi Arabia, reflecting the strong spirit of partnership between the two nations. The ceremony saw the presence of Eng. Fahad Al Jubairy, Assistant Deputy Minister for Industrial Investment at the Ministry of Industry and Mineral Resources, Saudi Arabia; Her Royal Highness Princess Nourah Al-Faisal – Designer, Entrepreneur, and Industry Leader; H.E. Dr. Suhel Ajaz Khan, Ambassador of India to the Kingdom of Saudi Arabia; Mr. Siddharth Mahajan, Joint Secretary, Ministry of Commerce & Industry, Government of India; Mr. Khalid A. Al-Sheddi, General Manager, Investors Relations, Ministry of Investment, Saudi Arabia; Mr. Faleh Almutairi, Director, International Relations, Saudi General Authority of Foreign Trade; Mr. Fahad Ahmed Khan Suri, Consul General of India in Jeddah; Mr. Ali Saleh Batarfee Al Kindi, Head of Gold Council; Mr. R. Arulanandan, Director, Department of Commerce, Govt. of India; Mr. Kirit Bhansali, Chairman, GJEPC; Mr. Nilesh Kothari, Convener, International Exhibitions, GJEPC; and Mr. Sabyasachi Ray, Executive Director, GJEPC. Their presence highlighted the mutual commitment to fostering deeper investment, trade, and cultural ties in the gems and jewellery sector.

SAJEX marks a new chapter in India–Saudi trade relations, arriving at a time when bilateral economic ties are expanding at record pace. India-Saudi trade touched USD 42 billion in FY 2024–25, with India now the Kingdom’s second-largest trading partner and Saudi Arabia its fifth-largest partner. Gems and jewellery is a recognised pillar of India’s exports to the Kingdom, alongside engineering goods, food, textiles, and chemicals.

India’s gem and jewellery exports to Saudi Arabia rose 45% in 2024-25 to USD 151.5 million, led by a 55% jump in studded gold jewellery. With Saudi Arabia’s jewellery market projected to nearly double to USD 8.34 billion by 2030, SAJEX offers a timely platform for Indian exporters to present their craftsmanship, designs, and innovations tailored for the Kingdom’s discerning consumers.

In his message about the first ever India’s gem & jewellery show in Saudi Arabia Mr. Piyush Goyal, Hon’ble Minister of Commerce and Industry, Government of India, stated, “India and Saudi Arabia have long shared a relationship founded on trust, energy cooperation, trade and people-to-people ties. Saudi Arabia remains one of India’s largest trading partners in the Gulf region. In this context, SAJEX stands out as a timely and significant platform that will not only strengthen commercial ties but also open new avenues for collaboration in design, innovation and market access.”

SAJEX 2025 features 100+ exhibitors across 200 booths, with participation from India, Saudi Arabia, UAE, Hong Kong, and Lebanon. The three-day event is expected to attract more than 2,000 international trade buyers, showcasing the full spectrum of jewellery, from diamond and coloured gemstones to 18k, 21k, 22k gold, platinum jewellery, lab-grown diamonds, prêt and bridal collections, gifting jewellery, and advanced jewellery technology.

Highlighting the significance of this collaboration Jitin Prasada, Hon’ble Minister of State for Commerce & Industry, Government of India noted in a statement that, “This landmark initiative will further strengthen the deep-rooted ties between our two nations and open new avenues of collaboration in the gems and jewellery sector. It is a great initiative towards exploring and expanding new markets.”

At the heart of the exposition was the Global Jewellery Investment Forum, organised by GJEPC and supported by the Ministry of Investment of Saudi Arabia (MISA). The forum brought together government leaders, investors, global brands, and industry experts to explore avenues of collaboration and growth for the gem & jewellery sector in the GCC. Discussions were structured across three key sessions: Investment Prospects for the Gem & Jewellery Industry, which examined how India and Saudi Arabia can facilitate seamless global trade; Retail & Manufacturing, focused on co-creating innovative jewellery designs, products, and retail solutions for GCC consumers; and Labs & Associations, which highlighted the role of gemmological labs and trade bodies in harmonizing the market, driving consumer awareness, and building trust through certification and best practices. Collectively, the sessions underscored opportunities for bilateral investment, strengthening of industry standards, and the creation of a robust ecosystem that promotes transparency, innovation, and sustainable growth.

H.E. Dr. Suhel Ajaz Khan, Ambassador of India to the Kingdom of Saudi Arabia, during the exhibition said, SAJEX is a landmark event. This is the first big gems and jewellery exhibition that we are organising in partnership with Saudi Arabia. It will open the doors to more trade, collaborations, investments, and partnership. India and Saudi Arabia are very strong partners across various sectors, particularly in the economic sector. Initiatives such as these also strengthen the overall economic and strategic partnership between our countries. I see a great interest and support from all our Saudi interlocutors — various ministries, Chambers of Commerce, businessmen — for this initiative, and I think it’s a new beginning.  In the years to come, this event itself will become much, much bigger and will be a big catalyst towards collaborations and partnerships. 

Saudi Arabia, with its USD 1.1 trillion GDP, is the Gulf’s largest economy and a rapidly expanding luxury retail market. Its jewellery sector is projected to almost double from USD 4.56 billion in 2024 to USD 8.34 billion by 2030, driven byyoung consumers, urbanisation, and rising demand for design-led products.

Her Royal Highness Princess Nourah Al-Faisal – Designer, Entrepreneur, and Industry Leader said, “I’m especially delighted to be with our partners from India, who have stood by me in business for over 30 years—we are truly fortunate to have you. It makes perfect sense to build an ecosystem closer to home that fosters creativity and collaboration. Our youth are incredibly talented, dedicated, and full of potential, but they need the right support—education

al, industrial, and more—to unlock it. India’s deep expertise and experience in this industry make it the ideal partner to help us build that infrastructure. Together, we can create new opportunities, open pathways, and empower a new generation of designers to achieve their dreams.”

Faleh Almutairi, Director, International Relations, Saudi General Authority of Foreign Trade said, “SAJEX is not only a celebration of jewellery and craftsmanship but also a bridge of collaboration between the Kingdom of Saudi Arabia and India. I firmly believe it will be mutually beneficial, opening new doors for trade, investment, and cultural exchange that strengthen the bonds between our nations and elevate the global jewellery industry.”

Speaking on the occasion Siddharth Mahajan, Joint Secretary, Ministry of Commerce & Industry, Government of India said, “Over the years, India and Saudi Arabia have nurtured a close and dynamic relationship, strengthened by thriving economic ties and a vibrant Indian community of nearly 2.7 million people in the Kingdom. This strong people-to-people connection serves as a powerful bridge, fostering mutual understanding and contributing significantly to Saudi Arabia’s development. In FY 2024-25, bilateral trade between our nations stood at USD 42 billion, supported by strategic investments in energy cooperation and joint ventures across diverse sectors. SAJEX is being organized at an opportune time, providing a platform to further deepen collaboration in the gems and jewellery sector, unlocking new opportunities for shared growth and prosperity.”

Khalid A. Al-Sheddi, General Manager, Investors Relations, Ministry of Investment, Saudi Arabia said, “Saudi Arabia today represents one of the most dynamic jewellery markets in the Middle East. This momentum creates exceptional opportunities for partnership with India’s global leadership in gems and jewellery, offering a natural alignment between Indian craftsmanship and Saudi demand. SAJEX is more than a showcase of beauty and creativity; it is a true B2B platform where businesses from Saudi Arabia, India, and around the world can come together to explore synergies, exchange expertise, and build long-term partnerships that generate prosperity for all.”

Fahad Ahmed Khan Suri, Consul General of India in Jeddah, expressed his thoughts by saying “I am especially pleased to note that the inaugural year’s exhibition features a dedicated Jewellery Investment Forum, which opens extensive opportunities for collaboration in design, technology, and capital investment. SAJEX 2025 will inspire new partnerships, strengthen economic linkages, and showcase the spirit of friendship between India and Saudi Arabia.”

India, the world’s leading supplier of gems and jewellery with USD 28.7 billion exports in FY 2024–25, sees SAJEX as a catalyst to deepen trade and investment linkages with the Kingdom.

Mr. Kirit Bhansali, Chairman, GJEPC, pointed out that,“The jewellery market in Saudi Arabia is expanding at a remarkable pace, with estimates suggesting it will reach USD 8.34 billion by 2030. As the Gulf’s largest economy, with a GDP of USD 1.1 trillion, Saudi Arabia is fast emerging as a key player in the global luxury and retail landscape. SAJEX represents a significant step towards deepening India-Saudi collaboration, creating new opportunities for trade, innovation, and industry leadership, while strengthening ties and unlocking the full potential of the jewellery sector in the region and beyond.”

Kirit bhansali

To which Nilesh Kothari, Convener, International Exhibitions, GJEPC, added
“SAJEX marks an important milestone in the partnership between India and Saudi Arabia. As Indian jewellers engage with Saudi buyers, we are not only showcasing exquisite craftsmanship but also building cultural bridges rooted in trust and mutual appreciation. This event sets the stage for enduring connections and new collaborations in the evolving jewellery landscape.”

SAJEX 2025 has set the stage for a new era of collaboration between India and Saudi Arabia, blending India’s legacy of craftsmanship with the Kingdom’s vision of becoming a global hub for luxury and innovation. By fostering enduring trade partnerships, encouraging investment, and celebrating cultural exchange, the exposition reflects the shared commitment of both nations to shape the future of the global gems and jewellery industry.

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Bvlgari’s Lucia Silvestri Gives Away Top Honours at The Artisan Jewellery Design Awards 2026

Global Design Vision Meets Indian Craftsmanship as Artisan Awards 2026 Celebrates Innovation and Heritage

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The 9th edition of the Artisan Jewellery Design Awards 2026, organised by the Gem & Jewellery Export Promotion Council (GJEPC) and curated by The Futurist, concluded in Mumbai on April 8, bringing together the finest expressions of creativity, craftsmanship, and innovation in jewellery design.

The Artisan Awards 2026 were powered by GIA and supported by the World Gold Council.

Held in the distinguished presence of Lucia Silvestri, Creative Director & Gems Buying Director, Bvlgari; Amedeo Scognamiglio, Founder & Creative Director, RFMAS Jewellery Group; Dr. Annapurna Garimella, Art Historian & Designer; Siddharth Kasliwal, Founder, Gem Palace; Milan Chokshi, Founder, Moksh; Amit Pratihari, Managing Director, GIA India; and Paola De Luca, Creative Director & Trend Forecaster, and Curator of the Artisan Awards.

From GJEPC, the event was attended by Kirit Bhansali, Chairman; Shaunak Parikh, Vice Chairman; Ashish Borda, Convener – Promotions, Marketing & Business Development; Jayanti Savaliya, Regional Chairman – Gujarat; Vijay Mangukiya, Convener – International Exhibitions; Mansukh Kothari, Convener – Events; and Sabyasachi Ray, Executive Director.

Instituted in 2014, the Artisan Awards has evolved into one of the industry’s most prestigious design-led platforms—encouraging originality, nurturing creative talent, and supporting India’s journey from a manufacturing powerhouse to a global design destination.

This year’s theme, “Quantum Couture: Re-engineering Beauty and Cultural Codes,” explored a powerful shift in how jewellery is conceived and experienced—where heritage is not just preserved, but reinterpreted for a new era.

Through three creative directions—Embroidery, Micro-Painting, and Poetic Layers—designers presented jewellery that is fluid, expressive, and deeply conceptual, blending traditional craftsmanship with technology, storytelling, and contemporary design thinking.

Embroidery reimagined textile traditions as structure, where elements like lace, thread, and brocade were translated into metal and gemstones. Techniques such as filigree and jali evolved into intricate frameworks, creating pieces that felt layered, lightweight, and architectural.

Micro-Painting celebrated precision and storytelling at a miniature scale—drawing from heritage crafts like meenakari and miniature art. Each piece became a detailed narrative, where craftsmanship, symbolism, and technique came together to create intimate and meaningful expressions.

Poetic Layers explored jewellery as a multi-dimensional form—where nature, emotion, and structure intertwined. Through organic shapes and layered compositions, designers created pieces that felt fluid, sculptural, and deeply expressive.

With over 550 entries, the competition culminated in 27 finalists, whose ideas were brought to life by leading manufacturers, highlighting the seamless synergy between design innovation and manufacturing excellence.

Importantly, the journey of these creations does not end here. The 27 winning pieces will go on to be showcased at leading international platforms such as JCK Las Vegas, Vicenzaoro, IIJS Bharat Mumbai, SAJEX in Saudi Arabia, and other leading trade shows—taking the brilliance of Indian jewellery design to a wider global audience and reinforcing India’s growing presence in design-led jewellery.

Kirit Bhansali, Chairman, GJEPC, said

“India has long been recognised as a manufacturing powerhouse, but the next phase of growth lies in becoming a global design destination. Platforms like the Artisan Awards play a crucial role in encouraging original thinking and shaping the future identity of Indian jewellery.”

Lucia Silvestri, Jewellery Creative & Gems Buying Director, Bvlgari, Said:

“I have always been deeply fascinated by India’s extraordinary heritage in jewellery, a tradition that is incredibly rich in craftsmanship, symbolism, and artistry. There is a profound sense of history and culture embedded in every detail, which makes it a constant source of inspiration for me. Having reviewed the design sketches, I was particularly struck by the way this heritage is being reinterpreted through a contemporary lens. There is a beautiful balance between tradition and innovation, where legacy meets modern creativity.”

Paola De Luca, Creative Director & Strategist, The Futurist LLC, Said:

“I am honoured to be part of India’s enduring legacy of jewellery and craftsmanship. India continues to inspire the world of jewellery, now empowering a new wave of creative voices and future icons. From heritage to horizon, India fuels the next generation of jewellery designers redefining global aesthetics.”

Ashish Borda, Convener, Promotions & Marketing, GJEPC, said:

“With over 550 entries responding to the theme of Quantum Couture, we witnessed bold imagination and fresh interpretations. Designers embraced heritage as a foundation to create something distinctly modern, reflecting the growing maturity of the talent pool. Through platforms like the Artisan Awards, GJEPC remains committed to nurturing design innovation and strengthening India’s position in high-value, design-led jewellery.”

The awards were adjudicated by an eminent jury comprising Lucia Silvestri, Creative Director & Gems Buying Director, Bvlgari;  Amedeo Scognamiglio, Founder & Creative Director, RFMAS Jewellery Group; Dr Annapurna Garimella, Art Historian & Designer; Siddharth Kasliwal, Founder, Gem Palace; and Milan Chokshi, Founder, Moksh.

Amedeo Scognamiglio, Founder & Creative Director, RFMAS Jewellery Group, said:

My personal journey is rooted in a multi-generational Italian family tradition of craftsmanship, where technique is inherited, refined, and respected. At the same time, I have always felt the need to challenge that legacy through a contemporary design language of my own. This duality is exactly why the Artisan Awards resonate with me. The designers I reviewed carry the same weight of heritage, but also the courage to evolve it — and that is where true creativity lives. I see in them the younger me.”

Dr Annapurna Garimella, Art Historian & Designer, said:

Refined, ebullient, or wild — craft from India, especially in precious materials, has seduced the connoisseurs of the world for centuries. As an art historian, I am intrigued by the way historic and contemporary makers think through concept, purpose and material. As a designer working with artisan-designers and craftspeople, I am also seduced by the transmission and transformation of historic skills and knowledge. The Artisan Awards allow me to closely observe how other designers work, and it excites me to think about how they visualise concepts and realise them.”

Siddharth Kasliwal, Founder, Gem Palace, Said:

“What really stood out to me while judging at the Artisan Awards was the sheer fearlessness in creativity. There was a beautiful balance—designs that respected tradition, yet weren’t afraid to push boundaries and explore something new. That’s exactly the kind of mindset our industry needs today. Platforms like the Artisan Awards play such an important role in encouraging artisans and designers to think bigger, take risks, and evolve. It’s genuinely exciting to see this level of talent shaping the future of jewellery design.”

Milan Chokshi, Founder, Moksh, said:

The structure of the Artisan Awards pushes the participants to really explore ideas, and at the same time present originality—extremely relevant in these times of excessive mechanical reproduction, where almost nothing seems original and everything can be made in unlimited quantities.”

Winners: The Artisan Awards 2026

EMBROIDERYDESIGNER NAMEMANUFACTURED BY
WINNERSurajit GhosalAnan Jewels India LLP
1ST RUNNER UPLekshmi Raj ManjuWalking Tree Pvt.Ltd.
2ND RUNNER UPPrajakta VesvikarAnan Jewels India LLP

Winner Suraji Bhosal

1ST RUNNER UP – Lekshmi Raj Manju

2ND RUNNER UP – Prajakta Vesvikar

MICRO PAINTING  
WINNERKavitha RajendranGRT Jewellers
1ST RUNNER UPElena PariArun Jewels
2ND RUNNER UPArchangel CaszoFarah Khan Fine Jewellery Pvt.Ltd.

WINNER – Kavitha Rajendran

1ST RUNNER UP – Elena Pari

2ND RUNNER UP – Archangel Caszo

POETIC LAYERS  
WINNERNamira ShaikhFarah Khan Fine Jewellery Pvt.Ltd.
1ST RUNNER UPNayonika ChatterjeeWalking Tree Ventures
2ND RUNNER UPAbhijit DasAnan Jewels India LLP

WINNER – Namira Shaikh

1ST RUNNER UP – Nayonika Chatterjee

2ND RUNNER UP – Abhijit Das

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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