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GJEPC Moves Toward NDC Membership; Signs MoU in Global Push for Natural Diamond Marketing

MoU signed at African Mining Indaba 2026 paves the way for GJEPC’s entry into the Natural Diamond Council from May 2026

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The Gem & Jewellery Export Promotion Council (GJEPC) has reiterated its intent to join the Natural Diamond Council (NDC) by signing a Memorandum of Understanding during the second high-level meeting of the Luanda Accord at the African Mining Indaba 2026 in Cape Town on 9th February 2026.

The MoU, signed between Shaunak Parikh, Vice Chairman, GJEPC and Amber Pepper, CEO, NDC, clears the way for GJEPC to join the NDC from 1st May 2026.

Shaunak Parikh, Vice Chairman, GJEPC, said: “India sits at the heart of the global natural diamond value chain, from cutting and polishing to a fast-growing domestic consumer market. Joining forces with the Natural Diamond Council reflects our belief that the future of natural diamonds depends on collaboration, transparency and a shared commitment to building long-term consumer confidence.”

The move builds on GJEPC’s earlier endorsement of the Luanda Accord, signalling its continued commitment to collective action across the natural diamond value chain.

source :GJEPC

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This Akshaya Tritiya, Begin A Legacy With Divine Solitaires’ Diamond Coin

A Modern Heirloom For Akshaya Tritiya, Blending Tradition, Rarity, and Enduring Diamond Value

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Akshaya Tritiya is not just another festive date; it is a moment of belief, where every purchase is seen as the beginning of something enduring. For generations, it has been associated with purchases that carry forward value, meaning, and intent.

This year, Divine Solitaires reimagines this tradition with its Diamond Coin, a modern heirloom designed for those who seek more than just ritual, but a deeper sense of permanence in what they choose to own.

Crafted to mark new beginnings while holding long-term significance, the Diamond Coin brings together the emotional weight of the occasion with the enduring value of natural diamonds. It is not simply a festive buy, but a conscious purchase, one that is meant to stay, evolve, and be passed on.

The collection is available in three variants:
1-gram coin featuring a 0.10 carat diamond
2-gram coin featuring a 0.14 carat diamond
3-gram coin featuring a 0.18 carat diamond

Each coin features a rare Divine Solitaires diamond, cut in the iconic 8 Hearts 8 Arrows pattern, found in less than 1% of the world’s diamonds. With VVS clarity and EF colour, these diamonds appear icy white and colorless to the naked eye, delivering unmatched brilliance and fire.

Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said,
“Akshaya Tritiya has always stood for an occasion that speaks of value and meaning. With the Diamond Coin, we wanted to move beyond the idea of a transactional purchase and create something that truly holds its worth over time. It brings together rarity, craftsmanship, and trust, making it not just relevant for the moment, but significant for years to come.”

Adding to its versatility, the coin comes with a complimentary enamel-finished jacket, allowing it to be worn as a pendant, transforming it from a symbolic purchase into something that can be experienced every day.

To make this offering more accessible, customers can book their Diamond Coin with an advance of INR 2,000.

Reinforcing its commitment to trust and transparency, every Divine Solitaires diamond is backed by a quality guarantee certificate, validating 123 rigorous quality checks, along with lifetime upgrade and buyback options.

This Akshaya Tritiya, the Divine Solitaires Diamond Coin invites consumers to look beyond tradition, and invest in something that is designed to last, both in value and in meaning.

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