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GJEPC Moves Toward NDC Membership; Signs MoU in Global Push for Natural Diamond Marketing

MoU signed at African Mining Indaba 2026 paves the way for GJEPC’s entry into the Natural Diamond Council from May 2026

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The Gem & Jewellery Export Promotion Council (GJEPC) has reiterated its intent to join the Natural Diamond Council (NDC) by signing a Memorandum of Understanding during the second high-level meeting of the Luanda Accord at the African Mining Indaba 2026 in Cape Town on 9th February 2026.

The MoU, signed between Shaunak Parikh, Vice Chairman, GJEPC and Amber Pepper, CEO, NDC, clears the way for GJEPC to join the NDC from 1st May 2026.

Shaunak Parikh, Vice Chairman, GJEPC, said: “India sits at the heart of the global natural diamond value chain, from cutting and polishing to a fast-growing domestic consumer market. Joining forces with the Natural Diamond Council reflects our belief that the future of natural diamonds depends on collaboration, transparency and a shared commitment to building long-term consumer confidence.”

The move builds on GJEPC’s earlier endorsement of the Luanda Accord, signalling its continued commitment to collective action across the natural diamond value chain.

source :GJEPC

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Kantilal Jewellers, Launches Flagship Showroom At  Vastrapur, Ahmedabad

Marking Its First Expansion Outside Surat, The Massive Three-Story Space Is The Brand’s Largest Retail Destination To Date.

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Surat-based Kantilal Jewellers, a legacy brand established in 1948, has expanded beyond its home base with the launch of a 28,000 sq. ft. flagship showroom at Keshavbaug Capital, Vastrapur, Ahmedabad.

Marking its first expansion outside Surat, the massive three-story space is the brand’s largest retail destination to date.

Palatial Architectural Concept: The store design takes inspiration from Jodhpur Palace, featuring Jharokha-style screens, marble passageways, domed skylights, chandelier lounges, and a central atrium linking all three levels.

Experiential Studio Retail: Departing from traditional counters, the showroom offers private studio spaces, VIP viewing areas, and dedicated experience centers.

Ambient Luxury: The shopping experience is elevated by live sitar and guitar performances alongside personalized consultation lounges.

Product Offering: The flagship showcases the brand’s signature gold, diamond, and bridal collections tailored for the Ahmedabad market.

Led by Director Jinay Choksi, this flagship rollout is a strategic move to establish a distinct, experiential luxury footprint across major Gujarat markets while preserving the heritage of the Kantilal brand.

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