National News
GJEPC & BDB Host High-Impact Customs Open House as Trade Flags Critical Valuation & Procedural Challenges
Senior Customs officials engage directly with diamantaires to address urgent concerns on valuation, investigations, reimports and policy-level reforms ahead of Budget 2026.
GJEPC and the Bharat Diamond Bourse (BDB) jointly organised a high-impact Customs Open House on 4th December 2025 at the BDB Convention Hall, creating a rare direct dialogue between diamantaires and top Customs officials. The session saw active participation from Prachi Saroop, Principal Chief Commissioner of Customs (Mumbai Zone III); Santosh Kumar Mishra, Commissioner of Customs; Roopesh Sukumaran, Additional Commissioner; and Harsh Singh, Joint Commissioner of Customs.
Representing the industry were key leaders including Kirit Bhansali, Chairman, GJEPC; Anoop Mehta, President, BDB & Convener, Diamond Panel – GJEPC; Shaunak Parikh, Vice Chairman, GJEPC; Mehul Shah, Vice President, BDB; Russell Mehta, Member – Diamond Panel, GJEPC; and Sabyasachi Ray, Executive Director, GJEPC.
Members of the trade raised pressing concerns around:
- Volatile diamond pricing
- Delayed investigations
- Inconsistent valuation practices
- Tolerance limits
- Operational issues in exports, reimports & consignment shipments
Diamantaires highlighted frequent discrepancies between panel valuers, difficulties with mixed-quality parcel classification, and the financial strain caused by prolonged case pendency.
Addressing the gathering, Prachi Saroop stressed that the purpose of the Open House was to listen and take corrective action within the legal framework. She committed to speeding up investigations, ideally closing cases within six months, and requested GJEPC to submit a consolidated list of pending matters. She urged the industry to share specific pain points requiring policy-level intervention, especially with Budget 2026 approaching.
Santosh Kumar Mishra explained the functioning of the two-tier panel valuer system, acknowledging the limitations arising from the lack of specialised jewellery experts in customs recruitment. He assured that minor valuation variations were already being treated with practical judgment, while major differences required deeper assessment as per legal protocols.
Industry leaders reiterated the need for clear tolerance limits, harmonised valuation norms, and simplified reimport procedures, especially in a market defined by sharp price fluctuations and unpredictable demand cycles. The session concluded with Customs authorities assuring that all documented grievances would be thoroughly reviewed and that actionable steps would follow—marking a constructive move toward enhancing the ease of doing business for the diamond industry
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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National News48 minutes agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
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