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GJC Announces the 14th Edition of WGC presents National Jewellery Awards 2025

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The All India Gem & Jewellery Domestic Council (GJC) proudly announces the 14th Edition of WGC presents National Jewellery Awards (NJA’25)—India’s biggest and most prestigious annual award show, often considered the Oscars of the jewellery industry. Organized by GJC, NJA recognizes and honours outstanding talent in the jewellery sector, celebrating excellence, creativity, craftsmanship, and innovation while shaping the industry’s future.

NJA is known for its unbiased and relentless efforts for the welfare of the gem and jewellery (G&J) industry. As a fair, transparent, and process-driven award show, validated by Ernst & Young (EY), NJA is committed to upholding industry integrity and excellence.

This year, the NJA’25 announcement took place at GJC’s Preferred Manufacturers of India (PMI). PMI plays a critical role in expanding market share, fostering industry relationships, and connecting businesses with India’s leading jewellery retailers. The PMI event in Goa served as the grand stage for unveiling NJA’25, further reinforcing its significance in the industry.

NJA’25 will consist of five award segments, divided into 31 sub-categories, to cover all segments of the jewellery industry starting from students, designers, jewellery awards, store awards and women entrepreneurs, encouraging the entire value chain of the Gems & Jewellery Industry.

The 14th edition of WGC presents NJA will be judged by panel of renowned industry experts. It is an excellent platform for all aspiring jewellers who want to make it big in the field of jewellery. The Grand Finale of WGC presents NJA will be held on 16th September 2025 in Mumbai.

Rajesh Rokde, Chairman of All India Gem & Jewellery Domestic Council, stated “I take immense pride in witnessing the 14th edition of NJA’25, reflecting its growing success. NJA brings nationwide recognition to the Indian jewellery industry, offering achievers a platform to expand their businesses. As India’s most prestigious jewellery awards, it fosters industry growth, enhances trend awareness, and inspires passion for craftsmanship.

 Avinash Gupta, Vice Chairman – GJC, expressed, “The 14th edition of NJA is set to redefine industry benchmarks with its expansive recognition of talent and innovation. This year, we are proud to present five award segments, further divided into 31 sub-categories, ensuring comprehensive representation across the jewellery industry. From students and designers to entrepreneurs and industry leaders, NJA continues to provide an unparalleled platform for celebrating creativity and craftsmanship. Recognized as the Oscars of the jewellery industry, NJA raises the bar for excellence and industry inspiration.” 

Sunil Poddar, Convenor of NJA, said, “As we step into the 14th edition of the National Jewellery Awards, our commitment to recognizing and celebrating exceptional talent remains unwavering. With each passing year, NJA reaffirms its role as the industry’s most prestigious and inclusive award show. As the biggest and most recognized jewellery industry award, NJA sets new benchmarks for success.”

Rupesh Tambi, Joint Convenor of NJA – emphasized, “The National Jewellery Awards continue to be a prestigious platform that celebrates excellence, craftsmanship, and innovation in the industry. As we unveil the 14th edition, we reaffirm our commitment to recognizing and nurturing talent across all segments. With its fair, transparent, and process-driven selection validated by Ernst & Young (EY), NJA maintains integrity, credibility, and industry-wide trust.”

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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