BrandBuzz
GJC and SGL Partner to Launch Dedicated SGL Pavilion at GJS Diwali Edition 2026
40-booth Pavilion to Spotlight Diamond Certification, Innovation and Industry Collaboration.
The All India Gem & Jewellery Domestic Council (GJC) and SGL (Solitaire Gemmological Laboratories) have entered into a strategic Memorandum of Understanding (MoU) to launch the SGL Pavilion at the GJS Diwali Edition 2026, scheduled from 2nd to 4th October 2026 at the Jio World Convention Centre, Mumbai.
The dedicated SGL Pavilion, comprising 40 booths, will bring together leading diamond manufacturers alongside an immersive SGL Experience Zone, creating a unique destination that celebrates innovation, certification excellence, and trust within the gem and jewellery industry.
The MoU was signed by Saiyam Mehra, Convener, GJS & IPC, and Chirag Soni, Co-Founder & Director, SGL, in the presence of Avinash Gupta, Vice Chairman, GJC, Mitesh Dhorda, National Secretary, GJC, and Rahul Vasani, Business Development Manager, SGL Dubai.
Designed as more than an exhibition space, the SGL Pavilion will provide manufacturers, retailers, buyers, and trade visitors with an opportunity to engage with SGL’s latest innovations in diamond certification, grading technology, and quality assurance while connecting with some of the industry’s most progressive diamond manufacturers.
The collaboration reflects the shared commitment of GJC and SGL to strengthen transparency, foster business opportunities, and elevate consumer confidence across the jewellery industry.
GJC and SGL also extend their appreciation to Anil Prabhakar, Salesman Turned Storyteller, for facilitating this collaboration and playing a key role in bringing this partnership to fruition.
Rajesh Rokde, Chairman, GJC, said:

“GJS has consistently brought together the most important stakeholders of the jewellery industry under one roof. Our partnership with SGL further strengthens this vision by introducing a dedicated pavilion focused on certification, innovation, and trust. We are confident the SGL Pavilion will become one of the key highlights of the GJS Diwali Edition 2026 while creating significant value for exhibitors and visitors alike.”
Saiyam Mehra, Convener – GJS & IPC, said:
“Preparations for the GJS Diwali Edition are in full swing, and the excitement across the industry is tremendous. This edition will feature over 350 exhibitors, approximately 700 booths, and welcome more than 15,000 trade visitors from India and overseas. The SGL Pavilion will add a unique dimension to the exhibition by bringing together trendsetting diamond manufacturers within a dedicated space, creating new business opportunities and meaningful industry connections.”

Chirag Soni, Co-Founder & Director, SGL, said:

“The SGL Pavilion has been envisioned as an extension of the SGL Experience, a space where the industry can come together to discover innovation, engage with cutting-edge technology, and build meaningful business relationships. From our Experience Centres to our latest advancements in diamond screening and certification, we are committed to creating platforms that educate, inspire confidence, and strengthen the jewellery ecosystem. We look forward to welcoming the industry to experience SGL like never before at GJS Diwali Edition 2026.”
Avinash Gupta, Vice Chairman, GJC, said:
“Strategic collaborations like this reinforce GJC’s commitment to promoting innovation, transparency, and sustainable growth across the Indian gem and jewellery industry. Our partnership with SGL further enhances the value proposition of GJS while creating new opportunities for businesses across the jewellery ecosystem.”

BrandBuzz
PNG Launches YOOU, A Lightweight Diamond Jewellery Brand Reflecting The Evolving Identities Of Modern Women
Built On PNG Jewellers’ Legacy Of Trust, YOOU Redefines Lightweight Diamond Jewellery With A Renewed Focus On Individuality, Self-Expression and Everyday Luxury.
PNG Jewellers has announced the rebranding of its lightweight diamond jewellery brand, Litestyle, as YOOU, marking a significant step in the brand’s evolution. The transformation reflects a renewed vision to create jewellery that celebrates individuality, confidence and self-expression. Rooted in PNG Jewellers’ legacy of trust and craftsmanship since 1832, YOOU personifies women who view jewellery not just as an accessory for occasions, but as an extension of their personality and everyday life.
Launched to bridge the gap between traditional jewellery and contemporary everyday wear, YOOU specialises in lightweight diamond jewellery for consumer preferences evolved towards more expressive, design-led pieces, thus creating a brand that resonates more deeply with today’s women. The transition to YOOU reflects this evolution, placing the wearer at the centre of every design philosophy while retaining the quality, purity and craftsmanship that customers have come to associate with PNG Jewellers.
As a contemporary diamond jewellery brand, YOOU offers lightweight designs across 14, 18, 22, and 9 karat gold. Every collection is designed to seamlessly fit into modern lifestyles, offering versatile rings, earrings, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery that can be worn from the workplace to social occasions. With a presence across 13 EBO locations in shop-in Maharashtra and Goa, YOOU aims to become India’s preferred destination for lightweight diamond jewellery and targets to open 100 new stores (in SIS and EBO format) by 2030.
Sara Tendulkar, Brand Ambassador, YOOU by PNG Jewellers, said:

“Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!“
Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:
“With YOOU, we are taking that journey forward by creating a brand that speaks directly to today’s woman and her aspirations. Every design has been created to complement her everyday life while carrying forward PNG Jewellers’ enduring promise of trust, purity and craftsmanship. Customers can expect more innovation, more contemporary collections and a jewellery experience that is deeply personal.”

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