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GJC and SGL Partner to Launch Dedicated SGL Pavilion at GJS Diwali Edition 2026

40-booth Pavilion to Spotlight Diamond Certification, Innovation and Industry Collaboration.

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The All India Gem & Jewellery Domestic Council (GJC) and SGL (Solitaire Gemmological Laboratories) have entered into a strategic Memorandum of Understanding (MoU) to launch the SGL Pavilion at the GJS Diwali Edition 2026, scheduled from 2nd to 4th October 2026 at the Jio World Convention Centre, Mumbai.

The dedicated SGL Pavilion, comprising 40 booths, will bring together leading diamond manufacturers alongside an immersive SGL Experience Zone, creating a unique destination that celebrates innovation, certification excellence, and trust within the gem and jewellery industry.

The MoU was signed by Saiyam Mehra, Convener, GJS & IPC, and Chirag Soni, Co-Founder & Director, SGL, in the presence of Avinash Gupta, Vice Chairman, GJC, Mitesh Dhorda, National Secretary, GJC, and Rahul Vasani, Business Development Manager, SGL Dubai.

Designed as more than an exhibition space, the SGL Pavilion will provide manufacturers, retailers, buyers, and trade visitors with an opportunity to engage with SGL’s latest innovations in diamond certification, grading technology, and quality assurance while connecting with some of the industry’s most progressive diamond manufacturers.

The collaboration reflects the shared commitment of GJC and SGL to strengthen transparency, foster business opportunities, and elevate consumer confidence across the jewellery industry.

GJC and SGL also extend their appreciation to Anil Prabhakar, Salesman Turned Storyteller, for facilitating this collaboration and playing a key role in bringing this partnership to fruition.

Rajesh Rokde, Chairman, GJC, said:

“GJS has consistently brought together the most important stakeholders of the jewellery industry under one roof. Our partnership with SGL further strengthens this vision by introducing a dedicated pavilion focused on certification, innovation, and trust. We are confident the SGL Pavilion will become one of the key highlights of the GJS Diwali Edition 2026 while creating significant value for exhibitors and visitors alike.”


Saiyam Mehra, Convener – GJS & IPC, said:

“Preparations for the GJS Diwali Edition are in full swing, and the excitement across the industry is tremendous. This edition will feature over 350 exhibitors, approximately 700 booths, and welcome more than 15,000 trade visitors from India and overseas. The SGL Pavilion will add a unique dimension to the exhibition by bringing together trendsetting diamond manufacturers within a dedicated space, creating new business opportunities and meaningful industry connections.”

Saiyam Mehra


Chirag Soni, Co-Founder & Director, SGL, said:

“The SGL Pavilion has been envisioned as an extension of the SGL Experience, a space where the industry can come together to discover innovation, engage with cutting-edge technology, and build meaningful business relationships. From our Experience Centres to our latest advancements in diamond screening and certification, we are committed to creating platforms that educate, inspire confidence, and strengthen the jewellery ecosystem. We look forward to welcoming the industry to experience SGL like never before at GJS Diwali Edition 2026.”


Avinash Gupta, Vice Chairman, GJC, said:

“Strategic collaborations like this reinforce GJC’s commitment to promoting innovation, transparency, and sustainable growth across the Indian gem and jewellery industry. Our partnership with SGL further enhances the value proposition of GJS while creating new opportunities for businesses across the jewellery ecosystem.”


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BrandBuzz

CaratLane Celebrates Teej With Pranali Rathod and Aashay Mishra In A Tale Of Thoughtful Gifting

The Campaign Brings Alive The Spirit Of Teej Gifting, With A Surprise CaratLane Gift At Its Heart

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Teej is one of the most anticipated festivals of the year, where gifting sits at the very heart of the celebration. Marking the occasion, CaratLane – A Tata Product rolls out a heartwarming campaign featuring popular television actors Pranali Rathod and Aashay Mishra. The campaign captures the everyday joy of Teej gifting through a thoughtful gesture between a couple.

At the heart of the campaign is Aashay Mishra, who surprises Pranali Rathod with a special CaratLane gift. With strong recall among television audiences, the duo’s warm, relatable chemistry brings alive a simple thought – that Teej gifting is a moment of genuine care. Their on-screen portrayal of a couple allows CaratLane to tell a festive story rooted in the everyday expressions of love, while highlighting jewellery as a meaningful way to make the occasion memorable.

Saumen Bhaumik, Managing Director, CaratLane – A Tata Product, said:

“Teej holds a special place in the festive calendar, and gifting is central to how the occasion is celebrated. At CaratLane, our endeavour has always been to be the brand consumers think of – for every occasion, whether it’s a major festival or a small personal milestone. Through this campaign, we wanted to capture the everyday joy of Teej gifting in a way that feels contemporary and relatable. Pranali and Aashay bring warmth to the story that helps us connect meaningfully with audiences.”

The campaign is part of CaratLane’s continued focus on culturally relevant, resonant communication around key festive occasions. It will be amplified across CaratLane’s digital platforms and targeted channels through the Teej festive period.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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