BrandBuzz
GJC and SGL Partner to Launch Dedicated SGL Pavilion at GJS Diwali Edition 2026
40-booth Pavilion to Spotlight Diamond Certification, Innovation and Industry Collaboration.
The All India Gem & Jewellery Domestic Council (GJC) and SGL (Solitaire Gemmological Laboratories) have entered into a strategic Memorandum of Understanding (MoU) to launch the SGL Pavilion at the GJS Diwali Edition 2026, scheduled from 2nd to 4th October 2026 at the Jio World Convention Centre, Mumbai.
The dedicated SGL Pavilion, comprising 40 booths, will bring together leading diamond manufacturers alongside an immersive SGL Experience Zone, creating a unique destination that celebrates innovation, certification excellence, and trust within the gem and jewellery industry.
The MoU was signed by Saiyam Mehra, Convener, GJS & IPC, and Chirag Soni, Co-Founder & Director, SGL, in the presence of Avinash Gupta, Vice Chairman, GJC, Mitesh Dhorda, National Secretary, GJC, and Rahul Vasani, Business Development Manager, SGL Dubai.
Designed as more than an exhibition space, the SGL Pavilion will provide manufacturers, retailers, buyers, and trade visitors with an opportunity to engage with SGL’s latest innovations in diamond certification, grading technology, and quality assurance while connecting with some of the industry’s most progressive diamond manufacturers.
The collaboration reflects the shared commitment of GJC and SGL to strengthen transparency, foster business opportunities, and elevate consumer confidence across the jewellery industry.
GJC and SGL also extend their appreciation to Anil Prabhakar, Salesman Turned Storyteller, for facilitating this collaboration and playing a key role in bringing this partnership to fruition.
Rajesh Rokde, Chairman, GJC, said:

“GJS has consistently brought together the most important stakeholders of the jewellery industry under one roof. Our partnership with SGL further strengthens this vision by introducing a dedicated pavilion focused on certification, innovation, and trust. We are confident the SGL Pavilion will become one of the key highlights of the GJS Diwali Edition 2026 while creating significant value for exhibitors and visitors alike.”
Saiyam Mehra, Convener – GJS & IPC, said:
“Preparations for the GJS Diwali Edition are in full swing, and the excitement across the industry is tremendous. This edition will feature over 350 exhibitors, approximately 700 booths, and welcome more than 15,000 trade visitors from India and overseas. The SGL Pavilion will add a unique dimension to the exhibition by bringing together trendsetting diamond manufacturers within a dedicated space, creating new business opportunities and meaningful industry connections.”

Chirag Soni, Co-Founder & Director, SGL, said:

“The SGL Pavilion has been envisioned as an extension of the SGL Experience, a space where the industry can come together to discover innovation, engage with cutting-edge technology, and build meaningful business relationships. From our Experience Centres to our latest advancements in diamond screening and certification, we are committed to creating platforms that educate, inspire confidence, and strengthen the jewellery ecosystem. We look forward to welcoming the industry to experience SGL like never before at GJS Diwali Edition 2026.”
Avinash Gupta, Vice Chairman, GJC, said:
“Strategic collaborations like this reinforce GJC’s commitment to promoting innovation, transparency, and sustainable growth across the Indian gem and jewellery industry. Our partnership with SGL further enhances the value proposition of GJS while creating new opportunities for businesses across the jewellery ecosystem.”

BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.



The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”

Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:

“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:

“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”

The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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