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GIA to Launch Finished Jewellery Report in India from August; Eyes Expansion and New Surat Lab

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The Gemological Institute of America (GIA) will introduce its ‘Finished Jewellery Report’ service in India starting this August, aiming to enhance transparency and build consumer trust in the jewellery market. The report will offer detailed information on each jewellery piece, including metal type, gemstone characteristics, and any engravings.

This initiative, already active in established markets like the United States, is part of GIA’s broader strategy to expand into high-growth regions. The organization plans to extend this service to other emerging markets, including the Middle East, Southeast Asia, and Latin America.

“In India, technology and innovation are key areas of focus,” said Pritesh Patel, GIA’s Senior Vice President and Chief Operating Officer, who is set to take over as President and CEO on August 4, 2025. “This new service will help increase consumer confidence by offering greater transparency.”

GIA President and CEO Susan Jacques emphasized the organization’s commitment to education and industry engagement. “With two of our largest laboratories based in India—Mumbai and Surat—we are deeply integrated into this key market,” Jacques said. She added that GIA is planning to establish a new laboratory in Surat, on land it already owns.

GIA is also collaborating with De Beers’ Tracr platform, a blockchain-based system designed to assure the authenticity and traceability of natural diamonds. India, which accounts for 11% of global diamond consumption and is a major hub for diamond manufacturing, remains a critical market for GIA’s global operations.

GIA, a leading non-profit authority in gemology, continues to uphold rigorous standards in research, education, and gemological services to support the global gems and jewellery industry.

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BrandBuzz

Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

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Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.

“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.

The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces.  This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”

Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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