National News
GIA India holds graduation ceremony for GIA Graduate Diamonds students
GIA India held the graduation ceremony for GIA Graduate Diamonds Diploma Program students at its Mumbai campus. Devansh Rajesh Shah, Partner, Venus Jewel, was the chief guest at the Mumbai Campus.
GIA India held the graduation ceremony for GIA Graduate Diamonds Diploma Program students at its Mumbai campus. Devansh Rajesh Shah, Partner, Venus Jewel, was the chief guest at the Mumbai Campus.
The graduation ceremony was preceded by an interactive session in which Devansh Shah spoke on the topic “Opportunities in the Natural Diamond Industry.” Sharing his insights with the graduating students, he said, “We deal with natural diamonds – a product that’s high-value – and customers rely on us to provide them with accurate knowledge. Education from institutes like GIA is important to build trust and confidence among consumers about this industry.”
Addressing the students, Apoorva Deshingkar, Senior Director – Education and Market Development, GIA India, said, “I would like to thank Devansh on behalf of GIA India. I would also like to congratulate our GIA Diamond Graduates for this remarkable achievement. The gem and jewelry sector is a highly skill-based field, and our programs provide time-tested skills and the knowledge to ensure our students are industry-ready.”
Aadit Parekh, GIA Diamonds Graduate, said, “I learned about GIA through friends in the industry. As I’m starting my business in diamonds, the knowledge I gained from the program will prove extremely beneficial.”
Pratham Verma, GIA Diamonds Graduate, said, “In addition to teaching me all about diamonds, GIA has also instilled in me the importance of punctuality. I will carry these learnings with me throughout my life.”
Muskan Narula, GIA Diamonds Graduate, said, “I’m not from the gem and jewelry industry, but it has always fascinated me. While researching for educational programs, my friends highly recommended GIA. I have now completed two programs with GIA: my first one was the Comprehensive CAD/CAM for Jewelry Program, and now I have completed my GIA Graduate Diamonds Program. Both these courses were amazing and acquiring these credentials has greatly boosted my confidence.”
National News
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
The campaign will run through the first week of December 2026, with customers eligible to participate on diamond jewellery purchases worth ₹25,000 and gold jewellery purchases worth ₹75,000
KISNA KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season.
Customers receive one lucky draw coupon on diamond jewellery purchases worth Rs. 25,000 and one coupon on gold jewellery purchases worth Rs. 75,000. The campaign comprises three lucky draws and will continue through the first week of December 2026, culminating in the final draw for the car prizes.
Timed around one of the country’s key jewellery-buying periods, Shop Sparkle Win adds an element of excitement to festive purchases. Eligible coupon holders are invited to their respective KISNA stores, where winners are selected through a live ballot process, bringing the celebration closer to customers across markets.
Speaking on the campaign, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said,
“Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”
Parag Shah, CEO, KISNA Diamond & Gold Jewellery, added,
“Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive through the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”
The campaign is being amplified through BTL activations, social media and digital campaigns across markets. Building on KISNA’s earlier customer reward initiatives, including the Bumper Lucky Draw and #Shop_Sparkle_Win reflects the brand’s continued focus on strengthening its retail proposition and creating more engaging jewellery-buying experiences across India.
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