BrandBuzz
Gargi by P N Gadgil & Sons Unveils the Aura Collection: A Celebration of Women’s Elegance and Strength

Gargi by P N Gadgil and Sons (PNGS), a distinguished name in the fashion jewellery realm, has launched the Aura Collection, a stunning new range of 925 sterling silver necklace sets that seamlessly blend timeless elegance with modern luxury. Designed to honour women’s grace, strength, and individuality, the Aura Collection embodies sophistication with handcrafted precision and exquisite detailing.
Crafted with hypoallergenic sterling silver, each piece in the collection is a statement of refined artistry. The range features intricate designs, including the Green Stone Necklace Set (Silver), Blue Peacock Necklace Set (Silver), Shining Quadret Necklace Set (Silver), Leaf Shaped Necklace Set (Silver), Floral Ring Necklace Set (Silver), and more—each designed to elevate everyday style as well as grand celebrations.

Speaking about this, Aditya Modak, co-founder of Gargi by PNGS, said, “The Aura Collection is an ode to the modern woman—her confidence, poise, and individuality. With this launch, we continue to bring fine craftsmanship and contemporary aesthetics to fashion jewellery lovers who seek a blend of elegance and versatility.”
Gargi by PNGS has been rapidly expanding its footprint across Maharashtra and Delhi, backed by the legacy of P N Gadgil & Sons, which boasts an annual turnover exceeding INR 8,500 crore. With an ambitious growth trajectory, Gargi, an INR 100+ crore, is further strengthening its retail presence. The brand recently inaugurated a new store at Seasons Mall in Pune and Gurgaon in February and is well on its way to owning close to 12 company and franchise stores by the end of 2025.
Gargi remains committed to making luxurious, trend-setting jewellery accessible to all. With free shipping, COD availability, and secure payment options, the brand ensures a seamless shopping experience for customers nationwide.

BrandBuzz
GIVA opens 200th store in Bengaluru, targets 700 stores across 60 cities

GIVA jewellery inaugurated its 200th store in Bengaluru. Karisma Kapoor launched the store at Forum South Mall. The brand started its first outlet in Bengaluru in 2022. GIVA focuses on silver, gold, and lab-grown diamond jewellery. Ishendra Agarwal shared plans to expand to 700 stores in 60 cities in three years. Anushka Sharma is the brand ambassador of GIVA.
The brand opened its first exclusive outlet in Bengaluru in 2022 and has since expanded across major cities in India and Sri Lanka. The brand focuses on silver, gold, and lab-grown diamond jewellery.
With a customer-first approach, GIVA continues to set new benchmarks in contemporary jewellery, offering high-quality, trend-forward designs that cater to the evolving tastes of modern consumers.
“We are proud to celebrate the launch of our 200th store in Bengaluru, marking a significant milestone in our expansion journey. As we accelerate our offline expansion, we continue to integrate digital and physical touchpoints to deliver a truly seamless and future-ready omnichannel experience. With plans to deepen our reach in major metro and Tier I cities while expanding into Tier II markets, this launch brings us closer to our goal of being present in 60 cities across India with around 700+ stores in the next three years. The 200th store reflects the love and trust our customers have shown us over the years.” said Ishendra Agarwal, founder, GIVA.
BrandBuzz
Ashika Ranganath inaugurates the Emmadi Silver Jewellery flagship store in Bengaluru

Premium silver jewellery brand Emmadi Silver Jewellery has officially entered the Karnataka market with the grand opening of its first store in the state, held in Malleshwaram, Bengaluru. The launch event on May 9th was headlined by popular Kannada actress Ashika Ranganath, who inaugurated the store and praised Emmadi’s elegant, heritage-inspired designs.
The ceremony also saw the attendance of former Karnataka Deputy Chief Minister Dr. C.N. Ashwath Narayan, alongside local dignitaries, customers, and jewellery enthusiasts. Located at No. 306, Ground Floor, 2nd Main Road, 16th Cross, Sampige Road, the new store aims to cater to Bengaluru’s discerning clientele with an extensive collection of over 75,000 handcrafted, gold-plated silver jewellery designs.

“Jewellery connects us to our roots and heritage,” said Ashika Ranganath at the event. “Emmadi’s pieces celebrate that connection with timeless elegance. I’m thrilled to be a part of their journey in Bengaluru.”
Expanding from its roots in Telangana and Andhra Pradesh, Emmadi’s entry into Karnataka marks a strategic move into a market known for its appreciation of tradition, craftsmanship, and value.
Founded in Hyderabad just four years ago, Emmadi Silver Jewellery has already built a customer base of over 150,000 worldwide, including a growing audience in the U.S. Known for its luxurious yet affordable silver offerings, the brand now plans an aggressive retail expansion across Karnataka. The next store is scheduled to open in Marathahalli within 10 days, followed by launches in Jayanagar and other key locations, with a goal of 10–15 stores across the state by the end of 2025.
The new outlet offers a fresh destination for jewellery lovers in Bengaluru looking for quality, tradition, and affordability under one roof.
BrandBuzz
Jewels of Love: Zen Diamond’s heartfelt tribute to moms

This Mother’s Day, celebrate the woman who lights up your world with a gift that mirrors her strength, elegance, and unconditional love. At Zen Diamond, we believe a mother deserves more than just a gesture—she deserves a timeless piece that embodies the grace, resilience, and beauty she brings to every day.
From striking statement rings to delicate, heartfelt keepsakes, our thoughtfully curated collection blends modern sophistication with timeless sentiment.
Explore five exquisite pieces that make saying “thank you, Mom” truly unforgettable.
Enchante Bracelet by Zen Diamond
This Mother’s Day, celebrate her timeless elegance with the Enchante Ring by Zen Diamond — a modern masterpiece for the woman who inspires every day. With its intricate diamond-studded design, it’s the perfect statement piece for cocktail soirées or professional poise. Designed for everyday elegance, it pairs beautifully with the Soireé collection for an elevated look.
Enchante Earrings by Zen Diamond
An ode to elegance in motion, these earrings radiate with graceful energy. Their spiral design, adorned with sparkling fancy-cut diamonds, creates a dynamic silhouette that catches the light from every angle. Whether worn for a grand celebration or an intimate evening, they add a bold yet refined statement. A timeless gift, perfect for Mother’s Day — celebrating the brilliance and strength she carries every day.
Facet Fusion Signature Pendant by Zen Diamond
Refined and radiant, this necklace is a portrait of timeless grace. Centred by an emerald-shape, framed in a delicate halo, that is suspended from a rose gold chain adorned with bezel-set accents — adding just the right touch of sparkle. A heartfelt gift for Mother’s Day, this elegant piece celebrates her warmth, strength, and the beauty she brings to every moment.
Cuban Connection Ring by Zen Diamond
The Cuban Connection Ring is Bold, beautiful, and full of heart — just like her. This statement ring layers rose gold textures with a central band of shimmering diamonds, blending contemporary edge with timeless elegance. Whether worn solo or stacked, it’s a stunning symbol of strength and style. Gift it this Mother’s Day to honour the woman who inspires with every gesture and shines in every role she plays.
Love Knot Bracelet by Zen Diamond
Delicate yet deeply meaningful, the Love Knot Bracelet is a timeless symbol of unbreakable bonds. Featuring a diamond-studded knot on a fine rose gold chain, it blends minimal elegance with heartfelt emotion. A perfect keepsake for Mother’s Day — because some ties are forever.
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