National News
Gargi by P N Gadgil & Sons Debuts on Blinkit, Bringing Under-₹1000 Jewellery to Instant Commerce

Gargi by P N Gadgil & Sons, is now entering the world of instant commerce. Starting this week, Gargi’s curated range of fashion and silver jewellery is available on Blinkit in Pune, with a Mumbai rollout scheduled by the end of May 2025.
The Blinkit collection features a handpicked selection of stylish, everyday pieces priced under ₹1000, tailored for quick gifting, festive looks, and impulse fashion buys. With this launch, Gargi becomes one of the first Indian jewellery brands to tap into the rapid-delivery format for fashion accessories.
This new retail channel follows a transformative year for Gargi, which saw a shift to an asset-light FOFO model, 96 physical store touchpoints across India, and a 240% jump in net profit. The Blinkit partnership now extends the brand’s accessibility to a younger, convenience-driven demographic seeking value and style in equal measure.

“For us, access has always been a core part of the brand promise. Blinkit gives us a platform to meet customers where they are. Whether it is a last-minute gift, a festival look, or just a small treat for yourself, Gargi now arrives in minutes,” said Aditya Modak, Co-founder & Director of Gargi by P N Gadgil & Sons.
With the Blinkit launch, Gargi continues its push toward retail innovation, reaching customers across cities and platforms and purchase occasions.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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