New Premises
Everlume Jewels First Flagship Retail Store in Hyderabad: Redefining Sustainable Luxury in Lab-Grown Diamonds
Everlume debuts its flagship Hyderabad store, blending sustainable luxury with immersive design for the modern jewellery connoisseur.
Everlume, a rising Indian brand in the lab-grown diamond jewellery segment, has unveiled its first-ever physical retail outlet in the heart of Hyderabad. Positioned as a space where “ethical elegance meets modern muse,” the store introduces a new era of conscious luxury for today’s discerning consumer.
Set in a high-footfall urban locale, the boutique-style outlet mirrors Everlume’s signature aesthetic—muted greens, warm beiges, and botanical-inspired curves—offering a tactile, immersive experience. Designed as a micro-gallery rather than a traditional jewellery store, it presents a thoughtfully curated journey through Everlume’s design-led, sustainable ethos.
“With this Hyderabad showroom, we’ve created an approachable and design-forward space that tells our story in a deeply personal way,” It’s not just about jewellery—it’s about values, clarity of purpose, and modern storytelling.”
The store showcases in-house designed solitaire jewellery, elegant daily wear, and exclusive capsule collections. Features like modular retail zones and a rotating ‘Highlight of the Month’ ensure a fresh and evolving shopping experience for consumers who seek quality without compromise.
Architectural elements—such as fluted textures, matte finishes, and nature-inspired forms—symbolize the organic processes of lab-grown diamonds, providing a serene contrast to the brilliance of the pieces on display.
The opening aligns with India’s booming lab-grown diamond sector, which has seen over 35% YoY export growth and a significant rise in demand among Gen Z and millennial audiences. A recent GJEPC report (June 2025) highlights Hyderabad as a key emerging market, thanks to rising disposable incomes and an appetite for ethical, design-centric purchases.
“Our physical retail presence adds a new, more personal layer to our brand,” added Mahender Tayal, Ishika Tayal, Amulya Rao, Nivedita Soma, Founder’s. “It allows us to meet our community where they are—online and now, offline—without losing our focus on integrity, accessibility, and sustainability.”
Everlume’s retail strategy complements its digital-first foundation, forming a seamless omni-channel experience. The Hyderabad store is the first of many planned expansions as the brand pioneers a new blueprint for sustainable, everyday luxury in India.
Ananya Jewels, a brand defined by its distinctive design philosophy, bespoke craftsmanship and highly personalised client experience, has opened its first boutique in Hyderabad’s vibrant Kavuri Hills. The opening marks the brand’s first expansion beyond Bengaluru.
Designed as a boutique rather than a conventional jewellery showroom, the Hyderabad store offers a warm, intimate setting where every client receives a highly personalised experience. The space showcases Ananya Jewels’ signature collections of contemporary diamond jewellery, alongside bespoke creations, engagement rings, bridal jewellery, solitaire pieces and everyday fine jewellery. Every collection reflects the brand’s distinctive design philosophy, exceptional craftsmanship and commitment to certified diamonds, offering clients jewellery that is as timeless as it is thoughtfully designed.
Rohan Hemdev, Director, Ananya Jewels said:
“We don’t see Hyderabad as our second store. We see it as the beginning of our relationship with the city. Over the years, we’ve admired Hyderabad’s appreciation for fine craftsmanship and beautifully made jewellery. Increasingly, we’re also seeing a growing appreciation for contemporary, thoughtfully designed diamond jewellery, making it a natural extension of the philosophy on which Ananya was built. As we take this next step, our commitment remains unchanged – to build lasting relationships with every client and create jewellery that is deeply personal, timeless and meaningful.”
Dheeraj Hemdev, Director, Ananya Jewels said :
“From the very beginning, our vision has been to create more than a jewellery store – we wanted to create a destination where clients feel comfortable taking their time, exploring distinctive designs and collaborating with us to create pieces that truly reflect their personality. Our Hyderabad boutique has been designed with that same philosophy, bringing together thoughtful design, exceptional craftsmanship and a highly personalised experience. We look forward to becoming a part of our clients’ most cherished milestones and building relationships that last for generations.”
As Ananya Jewels begins its journey in Hyderabad, the brand remains committed to the philosophy that has guided it for nearly two decades – creating thoughtfully designed diamond jewellery that is as enduring in its craftsmanship as it is timeless in its appeal.
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