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Everlume Jewels First Flagship Retail Store in Hyderabad: Redefining Sustainable Luxury in Lab-Grown Diamonds

Everlume debuts its flagship Hyderabad store, blending sustainable luxury with immersive design for the modern jewellery connoisseur.

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Everlume, a rising Indian brand in the lab-grown diamond jewellery segment, has unveiled its first-ever physical retail outlet in the heart of Hyderabad. Positioned as a space where “ethical elegance meets modern muse,” the store introduces a new era of conscious luxury for today’s discerning consumer.

Set in a high-footfall urban locale, the boutique-style outlet mirrors Everlume’s signature aesthetic—muted greens, warm beiges, and botanical-inspired curves—offering a tactile, immersive experience. Designed as a micro-gallery rather than a traditional jewellery store, it presents a thoughtfully curated journey through Everlume’s design-led, sustainable ethos.

“With this Hyderabad showroom, we’ve created an approachable and design-forward space that tells our story in a deeply personal way,” It’s not just about jewellery—it’s about values, clarity of purpose, and modern storytelling.”

The store showcases in-house designed solitaire jewellery, elegant daily wear, and exclusive capsule collections. Features like modular retail zones and a rotating ‘Highlight of the Month’ ensure a fresh and evolving shopping experience for consumers who seek quality without compromise.

Architectural elements—such as fluted textures, matte finishes, and nature-inspired forms—symbolize the organic processes of lab-grown diamonds, providing a serene contrast to the brilliance of the pieces on display.

The opening aligns with India’s booming lab-grown diamond sector, which has seen over 35% YoY export growth and a significant rise in demand among Gen Z and millennial audiences. A recent GJEPC report (June 2025) highlights Hyderabad as a key emerging market, thanks to rising disposable incomes and an appetite for ethical, design-centric purchases.

“Our physical retail presence adds a new, more personal layer to our brand,” added Mahender Tayal, Ishika Tayal, Amulya Rao, Nivedita Soma, Founder’s. “It allows us to meet our community where they are—online and now, offline—without losing our focus on integrity, accessibility, and sustainability.”

Everlume’s retail strategy complements its digital-first foundation, forming a seamless omni-channel experience. The Hyderabad store is the first of many planned expansions as the brand pioneers a new blueprint for sustainable, everyday luxury in India.

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New Premises

Senco Gold & Diamonds’ Nagpur Store Marks its Grand Opening With Actor, Bhumi Satish Pednekkar

Located at S Ambazari Road, Laxminagar, the Brand’s Only Store in the City Opens its Doors with Much Fanfare, Offering a Refreshed and Modern Retail Experience for Consumers.

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Senco Gold & Diamonds has opened the doors of its store in Laxminagar, Nagpur, in a display of grandeur, significantly reinforcing its presence in key markets across Maharashtra with a total store count of 10. The grand opening was also marked by the esteemed presence of actor Bhumi Satish Pednekkar, who added a dash of glamour to the unveiling of the store.

Re-designed as a modern jewellery haven, the brand’s only outlet in Nagpur is spread across 5,000 sq. ft., and displays Senco’s most iconic and intricately crafted gold, diamond and platinum collections be it heirloom-inspired traditional designs or sleek, contemporary silhouettes. For walk-in customers, the store offers a more immersive and enhanced browsing and shopping experience.

From Senco’s latest Everlite additions to the Retro collection, blending vintage influences with modern minimalism, the store also marks the unveiling of the Elements of Nature collection, drawing inspiration from the forms and textures of nature and translating them into finely crafted jewellery, the store displays a wide range catering to the evolving tastes of Nagpur’s discerning customers.

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:

“Nagpur is an important market for us, given its growing consumer base and cultural richness. We are delighted to further strengthen our presence in Maharashtra to 10 stores with the grand opening of this retail outlet. At Senco Gold & Diamonds, we remain focused on product excellence, innovative design and delivering a seamless customer experience

On the occasion, the franchise owner of the Nagpur store, Davesh Laddha, also said, “This grand opening marks an important milestone for us, and we are delighted to open Senco Gold & Diamonds in Nagpur in such a grand way. The city’s growing and discerning customer base makes it an exciting market, and we are committed to offering a thoughtfully curated range of jewellery that caters to diverse preferences. We aim to provide not just a retail space, but an experience where customers can discover designs, celebrate special moments, and build lasting associations with the brand.”

With this launch, Senco continues to strengthen its presence in Maharashtra, expanding its reach across key cities and bringing its signature craftsmanship to a wider audience.

Strategically located at S Ambazari Road, Laxminagar, the store is poised to be a go-to destination for jewellery lovers in Nagpur, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.

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