New Premises
Everlume Jewels First Flagship Retail Store in Hyderabad: Redefining Sustainable Luxury in Lab-Grown Diamonds
Everlume debuts its flagship Hyderabad store, blending sustainable luxury with immersive design for the modern jewellery connoisseur.
Everlume, a rising Indian brand in the lab-grown diamond jewellery segment, has unveiled its first-ever physical retail outlet in the heart of Hyderabad. Positioned as a space where “ethical elegance meets modern muse,” the store introduces a new era of conscious luxury for today’s discerning consumer.
Set in a high-footfall urban locale, the boutique-style outlet mirrors Everlume’s signature aesthetic—muted greens, warm beiges, and botanical-inspired curves—offering a tactile, immersive experience. Designed as a micro-gallery rather than a traditional jewellery store, it presents a thoughtfully curated journey through Everlume’s design-led, sustainable ethos.
“With this Hyderabad showroom, we’ve created an approachable and design-forward space that tells our story in a deeply personal way,” It’s not just about jewellery—it’s about values, clarity of purpose, and modern storytelling.”
The store showcases in-house designed solitaire jewellery, elegant daily wear, and exclusive capsule collections. Features like modular retail zones and a rotating ‘Highlight of the Month’ ensure a fresh and evolving shopping experience for consumers who seek quality without compromise.
Architectural elements—such as fluted textures, matte finishes, and nature-inspired forms—symbolize the organic processes of lab-grown diamonds, providing a serene contrast to the brilliance of the pieces on display.
The opening aligns with India’s booming lab-grown diamond sector, which has seen over 35% YoY export growth and a significant rise in demand among Gen Z and millennial audiences. A recent GJEPC report (June 2025) highlights Hyderabad as a key emerging market, thanks to rising disposable incomes and an appetite for ethical, design-centric purchases.

“Our physical retail presence adds a new, more personal layer to our brand,” added Mahender Tayal, Ishika Tayal, Amulya Rao, Nivedita Soma, Founder’s. “It allows us to meet our community where they are—online and now, offline—without losing our focus on integrity, accessibility, and sustainability.”
Everlume’s retail strategy complements its digital-first foundation, forming a seamless omni-channel experience. The Hyderabad store is the first of many planned expansions as the brand pioneers a new blueprint for sustainable, everyday luxury in India.
New Premises
Actress Prarthana Behere Inaugurates Malabar Gold & Diamonds’ New Showroom At Nexus Seawoods Mall, Navi Mumbai
Strengthens Its Presence In Maharashtra With A Contemporary Jewellery Destination Featuring Lightweight, Everyday-Wear Designs
Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and The Responsible Jeweller, has inaugurated its new showroom at Nexus Seawoods Mall in Navi Mumbai. Spanning approximately 1,734 sq. ft., the showroom strengthens the brand’s retail presence in Maharashtra, bringing a curated selection of contemporary jewellery to customers in the region.
Designed in line with Malabar Gold & Diamonds’ global retail standards, the showroom offers a comfortable and premium jewellery shopping experience. Featuring contemporary, lightweight, and youthful designs, the assortment is tailored to meet the evolving preferences of Navi Mumbai shoppers. The collection caters particularly to young consumers aged 25–35 years, offering versatile designs suited to everyday wear and different occasions.
The showroom was inaugurated by actress Prarthana Behere, Regional Brand Ambassador – West Zone, Malabar Gold & Diamonds, along with Dileep Narayanan, Head – Bullion, and Shalin Shah, Executive Director, MBMG, in the presence of distinguished guests and valued customers.
The opening of the new showroom reinforces Malabar Gold & Diamonds’ continued expansion across Maharashtra. Seawoods was selected for its strong retail footfall and growing demand for jewellery among consumers in the region. Located within Nexus Seawoods Mall, the showroom enables the brand to further expand its presence in Navi Mumbai and cater to customers seeking contemporary and lifestyle-oriented jewellery collections.
Speaking on the occasion, M P Ahammad, Chairman, Malabar Group, said:
“The opening of our new showroom at Nexus Seawoods Mall marks an important step in strengthening our presence in Maharashtra. Every new showroom gives us an opportunity to bring Malabar Gold & Diamonds closer to customers and serve them in a market that continues to evolve. Through our presence at Seawoods, we look forward to building lasting relationships with customers in Navi Mumbai and extending the assurance that comes with shopping at Malabar Gold & Diamonds.

For us, expansion goes hand in hand with our commitment to being The Responsible Jeweller, with a strong emphasis on purity, transparent pricing, and responsible business practices. As we continue to grow, our endeavour is to ensure that every new showroom upholds these principles and reflects the trust that customers have placed in us over the years.”
Customers visiting the showroom can avail themselves of inaugural offers, including up to 30% off on the making charges of gold, uncut, and gemstone jewellery, and up to 30% off on diamond value. The offers are valid until 15 November 2026.
The showroom reflects Malabar Gold & Diamonds’ commitment to responsible retail practices. All gold jewellery is BIS hallmarked with HUID, while all diamond jewellery is tested and certified. Under the brand’s Malabar Promises, customers benefit from 100% exchange value on gold and diamond jewellery, transparent pricing, lifetime free maintenance, and responsibly sourced products.
With this launch, Malabar Gold & Diamonds continues to align its retail approach with evolving local consumer preferences while maintaining consistent quality standards and customer-centric retail practices across markets.
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