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D.P. Jewellers Unveils Multi-City Showcase Spanning Bridal Grandeur to Everyday Jewellery

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D.P. Jewellers curates city-specific exhibitions across Kota, Ajmer, Ujjain, and Banswara, blending bridal grandeur with lightweight, everyday jewellery to match evolving consumer preferences.

D.P. Jewellers, a venture of D.P. Abhushan Ltd. and one of Central India’s largest jewellery retailers, has launched a series of curated in-store exhibitions across key markets, including Kota, Ajmer, Ujjain, and Banswara, running from March 19th to March 29, 2026.

Each exhibition has been designed around specific consumer needs and regional buying preferences, bringing together a mix of traditional craftsmanship and contemporary design.

In Kota and Banswara, the brand is hosting its Wedding Carnival 2026, showcasing an extensive bridal-focused collection. While D.P. Jewellers has previously organised wedding-led showcases, this edition is more expansive in both scale and curation, featuring a wider mix of gold, diamond, diamond polki, and silver jewellery, along with traditional articles and wedding essentials. The focus is on offering greater design diversity and convenience, enabling bridal families to explore complete wedding solutions under one roof. Key highlights include necklaces, bangles, bridal sets, and occasion-led designs catering to both traditional preferences and evolving styling sensibilities.

In Ajmer, D.P. Jewellers is presenting the Rings, Tops & Small Jewellery Festival, marking a sharper shift towards lightweight and everyday jewellery, a category seeing increased traction. Unlike earlier formats that were largely occasion-driven, this exhibition emphasises daily wear and versatility. The showcase features gold and diamond rings, earrings, and small-format designs, including collections from its ‘Amoura’ line, known for its modern, lightweight appeal. Personalised styling guidance further reflects a more consultative retail approach.

Meanwhile, in Ujjain, the Chain & Bangle Festival builds on traditionally strong categories while introducing a more experience-led format. While chains and bangles have long been core to festive buying, this edition expands the offering with a broader mix of lightweight and contemporary designs, catering to younger consumers. The inclusion of live customisation and in-store styling support marks a shift towards a more interactive retail experience, aligned with changing consumer expectations.

Across all locations, the exhibitions reflect evolving consumer trends, with a visible shift towards lightweight, versatile jewellery alongside continued demand for traditional gold pieces, especially for weddings and cultural occasions. Markets like Ajmer and Ujjain also benefit from steady footfall driven by religious tourism and regional connectivity, contributing to sustained demand throughout the year.

D.P. Jewellers continues to emphasise transparency and trust as key differentiators. Each product is clearly tagged with detailed information, including making charges, gross and net weight, and pricing aligned to prevailing market rates. The brand also offers a customer-friendly buy-back policy and maintains competitive pricing across categories.

With a legacy of over eight decades and a growing retail footprint, D.P. Jewellers’ multi-city exhibition strategy aims to deepen customer engagement while catering to diverse regional preferences during one of the most important consumption periods for the jewellery industry.

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National News

This Akshaya Tritiya, Begin A Legacy With Divine Solitaires’ Diamond Coin

A Modern Heirloom For Akshaya Tritiya, Blending Tradition, Rarity, and Enduring Diamond Value

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Akshaya Tritiya is not just another festive date; it is a moment of belief, where every purchase is seen as the beginning of something enduring. For generations, it has been associated with purchases that carry forward value, meaning, and intent.

This year, Divine Solitaires reimagines this tradition with its Diamond Coin, a modern heirloom designed for those who seek more than just ritual, but a deeper sense of permanence in what they choose to own.

Crafted to mark new beginnings while holding long-term significance, the Diamond Coin brings together the emotional weight of the occasion with the enduring value of natural diamonds. It is not simply a festive buy, but a conscious purchase, one that is meant to stay, evolve, and be passed on.

The collection is available in three variants:
1-gram coin featuring a 0.10 carat diamond
2-gram coin featuring a 0.14 carat diamond
3-gram coin featuring a 0.18 carat diamond

Each coin features a rare Divine Solitaires diamond, cut in the iconic 8 Hearts 8 Arrows pattern, found in less than 1% of the world’s diamonds. With VVS clarity and EF colour, these diamonds appear icy white and colorless to the naked eye, delivering unmatched brilliance and fire.

Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said,
“Akshaya Tritiya has always stood for an occasion that speaks of value and meaning. With the Diamond Coin, we wanted to move beyond the idea of a transactional purchase and create something that truly holds its worth over time. It brings together rarity, craftsmanship, and trust, making it not just relevant for the moment, but significant for years to come.”

Adding to its versatility, the coin comes with a complimentary enamel-finished jacket, allowing it to be worn as a pendant, transforming it from a symbolic purchase into something that can be experienced every day.

To make this offering more accessible, customers can book their Diamond Coin with an advance of INR 2,000.

Reinforcing its commitment to trust and transparency, every Divine Solitaires diamond is backed by a quality guarantee certificate, validating 123 rigorous quality checks, along with lifetime upgrade and buyback options.

This Akshaya Tritiya, the Divine Solitaires Diamond Coin invites consumers to look beyond tradition, and invest in something that is designed to last, both in value and in meaning.

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