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D.P. Jewellers Unveils Multi-City Showcase Spanning Bridal Grandeur to Everyday Jewellery

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D.P. Jewellers curates city-specific exhibitions across Kota, Ajmer, Ujjain, and Banswara, blending bridal grandeur with lightweight, everyday jewellery to match evolving consumer preferences.

D.P. Jewellers, a venture of D.P. Abhushan Ltd. and one of Central India’s largest jewellery retailers, has launched a series of curated in-store exhibitions across key markets, including Kota, Ajmer, Ujjain, and Banswara, running from March 19th to March 29, 2026.

Each exhibition has been designed around specific consumer needs and regional buying preferences, bringing together a mix of traditional craftsmanship and contemporary design.

In Kota and Banswara, the brand is hosting its Wedding Carnival 2026, showcasing an extensive bridal-focused collection. While D.P. Jewellers has previously organised wedding-led showcases, this edition is more expansive in both scale and curation, featuring a wider mix of gold, diamond, diamond polki, and silver jewellery, along with traditional articles and wedding essentials. The focus is on offering greater design diversity and convenience, enabling bridal families to explore complete wedding solutions under one roof. Key highlights include necklaces, bangles, bridal sets, and occasion-led designs catering to both traditional preferences and evolving styling sensibilities.

In Ajmer, D.P. Jewellers is presenting the Rings, Tops & Small Jewellery Festival, marking a sharper shift towards lightweight and everyday jewellery, a category seeing increased traction. Unlike earlier formats that were largely occasion-driven, this exhibition emphasises daily wear and versatility. The showcase features gold and diamond rings, earrings, and small-format designs, including collections from its ‘Amoura’ line, known for its modern, lightweight appeal. Personalised styling guidance further reflects a more consultative retail approach.

Meanwhile, in Ujjain, the Chain & Bangle Festival builds on traditionally strong categories while introducing a more experience-led format. While chains and bangles have long been core to festive buying, this edition expands the offering with a broader mix of lightweight and contemporary designs, catering to younger consumers. The inclusion of live customisation and in-store styling support marks a shift towards a more interactive retail experience, aligned with changing consumer expectations.

Across all locations, the exhibitions reflect evolving consumer trends, with a visible shift towards lightweight, versatile jewellery alongside continued demand for traditional gold pieces, especially for weddings and cultural occasions. Markets like Ajmer and Ujjain also benefit from steady footfall driven by religious tourism and regional connectivity, contributing to sustained demand throughout the year.

D.P. Jewellers continues to emphasise transparency and trust as key differentiators. Each product is clearly tagged with detailed information, including making charges, gross and net weight, and pricing aligned to prevailing market rates. The brand also offers a customer-friendly buy-back policy and maintains competitive pricing across categories.

With a legacy of over eight decades and a growing retail footprint, D.P. Jewellers’ multi-city exhibition strategy aims to deepen customer engagement while catering to diverse regional preferences during one of the most important consumption periods for the jewellery industry.

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KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs

The campaign will run through the first week of December 2026, with customers eligible to participate on diamond jewellery purchases worth ₹25,000 and gold jewellery purchases worth ₹75,000

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KISNA KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season.

Customers receive one lucky draw coupon on diamond jewellery purchases worth Rs. 25,000 and one coupon on gold jewellery purchases worth Rs. 75,000. The campaign comprises three lucky draws and will continue through the first week of December 2026, culminating in the final draw for the car prizes.

Timed around one of the country’s key jewellery-buying periods, Shop Sparkle Win adds an element of excitement to festive purchases. Eligible coupon holders are invited to their respective KISNA stores, where winners are selected through a live ballot process, bringing the celebration closer to customers across markets.

Speaking on the campaign, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said,

“Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”

Parag Shah, CEO, KISNA Diamond & Gold Jewellery, added,

“Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive through the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”

The campaign is being amplified through BTL activations, social media and digital campaigns across markets. Building on KISNA’s earlier customer reward initiatives, including the Bumper Lucky Draw and #Shop_Sparkle_Win reflects the brand’s continued focus on strengthening its retail proposition and creating more engaging jewellery-buying experiences across India.

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