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Crafts Pavilion at IIJS Bharat Tritiya 2026: Celebrating India’s GI heritage
The IIJS Bharat Tritiya 2026 has once again solidified its reputation as a premier global stage, but this year, the spotlight shines brightest on the roots of Indian artistry. The Crafts Pavilion, a dedicated enclave within the Bangalore International Exhibition Centre (BIEC), stands as a testament to the enduring legacy of India’s Geographical Indication (GI) tagged jewellery.
By centering these heritage crafts, the exhibition bridges the gap between ancient tribal and royal traditions and the modern global marketplace.
The pavilion received high-level recognition with the visit of Chief Guest Gunjan Krishna, IAS. Her presence underscored the government’s commitment to the “Vocal for Local” initiative and the formalization of the she . Krishna engaged directly with artisans, emphasizing that these crafts are not just products, but cultural intellectual property. Her visit served as a powerful endorsement of the need to integrate traditional GI-tagged clusters into the mainstream export supply chain.
Spotlight on GI-Tagged Masterpieces
The pavilion featured four distinct traditions that represent the geographical diversity and technical brilliance of Indian craftsmanship:
- Thewa (Pratapgarh, Rajasthan): An extraordinary technique involving the fusion of intricately patterned 23K gold foils onto multicolored molten glass. It creates a shimmering, stained-glass effect that has been a guarded secret for centuries.
- Benarasi Thewa (Uttar Pradesh): A regional evolution of the classic Thewa, often incorporating motifs inspired by the rich textile heritage of Varanasi, blending the worlds of “Ganga-Jamuni” culture into wearable art.
- Cuttack Silver Filigree (Tarakasi, Odisha): Known for its ethereal, lace-like appearance, this craft involves twisting thin silver wires into complex floral and geometric patterns. It represents the pinnacle of precision and patience.
- Hupari Silverwork (Maharashtra): Hailing from the silver hub near Kolhapur, Hupari work is renowned for its durability and unique designs, particularly in seamless silver chains and traditional ornaments like payals (anklets).
The inclusion of these crafts at IIJS Bharat Tritiya is a strategic move for the industry:
- Preservation through Profit: By connecting artisans with international buyers, the pavilion ensures that these “dying arts” remain economically viable for the next generation.
- Global Differentiation: In a world of mass-produced 3D-printed jewellery, India’s GI-tagged crafts offer a “unique selling proposition” (USP) of authenticity and soul.
- Traceability and Trust: The GI tag acts as a certificate of origin, giving global consumers’ confidence in the heritage and ethical sourcing of their jewelry.
Source: GJEPC
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SSI 2026 SETS A BIGGER STAGE FOR SILVER
More exhibitors, wider collections and stronger global participation
The silver jewellery industry is stepping into a larger spotlight as SSI 2026 – Silver Show of India brings together an expanded showcase of silver jewellery, silver articles, lifestyle products and allied offerings at Yashobhoomi, IICC, New Delhi, from 25–28 September 2026.
With a growing exhibitor base, broader product offerings and participation from businesses across markets, this edition reflects the expanding scope of India’s silver industry and the increasing opportunities emerging within the category.
A BIGGER SHOW. A BROADER SILVER UNIVERSE.
The silver jewellery industry is stepping into a larger spotlight as SSI 2026 – Silver Show of India brings together an expanded showcase of silver jewellery, silver articles, lifestyle products and allied offerings at Yashobhoomi, IICC, New Delhi, from 25–28 September 2026.
With a growing exhibitor base, broader product offerings and participation from businesses across markets, this edition reflects the expanding scope of India’s silver industry and the increasing opportunities emerging within the category.
MORE EXHIBITORS. MORE CONNECTIONS.
One of the key highlights of an expanding trade platform is the opportunity to connect with a larger and more diverse business community.
SSI 2026 brings manufacturers, wholesalers, retailers, designers and allied industry professionals together, creating an environment where existing relationships can be strengthened and new business conversations can begin.
For exhibitors, the platform offers visibility among a focused B2B audience. For buyers, it creates an opportunity to explore multiple suppliers and collections in one destination.
SILVER WITH A GLOBAL OUTLOOK
Silver is increasingly finding relevance across markets, with Indian craftsmanship, manufacturing capabilities and design expertise attracting attention beyond domestic boundaries.
The participation of businesses from different markets adds another dimension to SSI 2026, creating opportunities for conversations around sourcing, distribution, design and international business.
As the silver category becomes increasingly interconnected, platforms such as SSI provide an important meeting ground for the industry to exchange ideas and explore new avenues.
WHERE TRADITION MEETS CONTEMPORARY
The silver jewellery landscape is changing rapidly.
Traditional craftsmanship continues to hold its place, while contemporary silhouettes, modern styling, lightweight designs and lifestyle-led products are opening the category to newer consumers and occasions.
SSI 2026 is set to capture this transition through collections that showcase both the heritage and the evolving personality of silver.
A PLATFORM FOR THE NEXT PHASE OF SILVER
Beyond the exhibition floor, SSI 2026 represents an opportunity for the industry to look ahead.
As businesses search for new markets, fresh collections and stronger retail partnerships, the show creates a space where products meet buyers, ideas meet opportunities and businesses meet businesses.
The larger participation and wider showcase underline the growing momentum around silver — a category that continues to find new expressions across jewellery, gifting, lifestyle and fashion.
THE SILVER STAGE IS GETTING BIGGER
With more exhibitors, wider collections and stronger participation from across markets, SSI 2026 is shaping up as an important gathering for the silver fraternity.
Four days. One dedicated platform. A growing silver ecosystem.
SSI 2026 is ready to put silver centre stage.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.