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Coffee with Dr. Chetan Kumar Mehta In conversation with Kirit Bhansali

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Dr. Chetan Kumar Mehta, was at his  skillful best as he got under the skin of  GJEPC Chairman Kirit Bhansali. The insights from this interaction are not just words; they are guiding principles that resonate deeply with the soul of our industry and the aspirations of humanity.

Unity: The Foundation of Strength

Kiritbhai emphasized a truth that is both simple and transformative: “The need of the hour is to be united.” In our industry, there is no division between diamonds, gold, silver, or gemstones—we are one united gem and jewelry family. Let us embrace this unity as our strength. Together, we can overcome challenges, innovate, and elevate the global stature of our industry. Unity is not just a strategy; it is the heart of progress.

Success Through Integrity

Success is not an accident—it is earned through hard work, honesty, and surrounding oneself with pure-minded individuals. Kiritbhai’s words remind us that integrity is the cornerstone of greatness. Let us strive to build relationships rooted in trust and collaboration, for it is in such partnerships that true success flourishes.

Gratitude and Service

In a world often consumed by competition, Kiritbhai offers a refreshing perspective: “Accept what the Almighty has provided you; don’t envy others’ success.” Instead of comparison, let us focus on contribution—on how we can serve others and humanity as a whole. Gratitude opens doors to fulfillment, while service creates lasting impact. Let us ask ourselves daily: How can I use my talents to uplift others?

Resources for Collective Welfare

The resources we possess—be they financial or political—are not merely tools for personal gain. They are gifts entrusted to us to benefit society and our industry. Kiritbhai urges us to channel these resources toward meaningful causes that create value for others. Imagine the transformation we can achieve when our collective efforts are directed toward progress rather than self-interest.

Resilience in Adversity

Life will always present adversities and challenges. But within every challenge lies an opportunity waiting to be discovered. Kiritbhai inspires us to look beyond obstacles and seek new avenues for growth. Resilience is not just about enduring hardships; it is about thriving amidst them by embracing change and innovation.

Energy Follows Intention

Finally, Kiritbhai leaves us with his personal mantra: Energy follows intention. This simple yet profound truth reminds us that our focus determines our reality. When we set clear intentions aligned with purpose and positivity, the energy required to achieve them naturally flows toward us. Let us harness this principle to manifest our dreams for a brighter future.

A Call to Action

As we reflect on these gems of wisdom, let us commit ourselves to embodying these values in our personal lives and professional endeavors:

  • Unite as one industry.
  • Pursue success with integrity.
  • Serve others with gratitude.
  • Use resources for collective welfare.
  • Embrace resilience in adversity.
  • Set powerful intentions that guide our energy.

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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