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Cine Star Anaswara Rajan Inaugurates the Bhima Showroom relaunch in Kasaragod

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Bhima Jewellery, a century-old name synonymous with trust and purity in India, today marked a major milestone with the grand relaunch of its showroom in Kasaragod. The revamped store, now hailed as the Biggest Jewellery Showroom in North Kerala, was officially inaugurated by celebrated cine actress Anaswara Rajan, drawing an enthusiastic crowd.

The newly redesigned showroom offers an elevated luxury shopping experience, seamlessly blending Bhima’s rich, timeless traditions with modern elegance. Spanning multiple levels, the store features an extensive and diverse collection, including:

  • Exquisite Bridal Collections and Traditional Kerala Designs
  • Antique Treasures and Diamond Masterpieces
  • Contemporary Lightweight Pieces
  • Special sections for Platinum and Precious Gemstones, along with 18K Celant Jewellery

Suhas M. S., Managing Director, Bhima Jewellery, highlighted the significance of the location, stating, “Kasaragod holds a special place in Bhima’s legacy. This showroom is more than just a retail space—it’s a celebration of our 100-year journey of trust, purity, and artistry. With this relaunch, we are offering our customers not just jewellery, but a world-class shopping experience.”

The guest of honour, Anaswara Rajan, shared her excitement, remarking, “Bhima Jewellery has been a household name for generations. I’m delighted to be part of this beautiful milestone and witness the exceptional designs and craftsmanship that truly reflect India’s rich heritage.”

Also present for the glittering occasion were Directors Gayatri Suhas and Navya Suhas. The relaunch event concluded with the announcement of exclusive inaugural offers for customers, available for a limited time, as a gesture of gratitude to Kasaragod’s loyal jewellery lovers.

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National News

From Pune’s Tech Corridors to Punjab’s Fashion Capital – Gargi by PNGS Marks a Landmark Double Debut

The fashion jewellery brand opens its newest kiosk at Grand Highstreet, Hinjewadi in February, followed by its first Punjab store at Nexus MBD Neopolis, Ludhiana on March 1 — signalling a deliberate, market-by-market expansion across India.

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Some brands expand to fill space. Gargi by P.N. Gadgil & Sons expands to find the right customers. That philosophy is evident in its two newest store openings: a kiosk at Grand Highstreet Mall in Hinjewadi, Punelaunched in February — and a full-format store at Nexus MBD Neopolis Mall in Ludhiana, Punjab, which opened its doors on March 1, 2025. Together, they represent something more than a store count milestone; they reflect a brand that is learning how different Indian cities wear their jewellery.

Hinjewadi, Pune: Jewellery Meets the Innovation District

Hinjewadi is not your typical jewellery market. Home to Rajiv Gandhi Infotech Park — one of India’s largest IT hubs — it is a neighbourhood built around young professionals: engineers, product managers, and startup founders who dress sharply and spend thoughtfully. Gargi’s kiosk at the Upper Ground Floor of Grand Highstreet Mall, situated within this tech corridor, is a deliberate bet on this demographic.

Grand Highstreet is among Hinjewadi’s most frequented lifestyle destinations — a 2.25 lakh sq. ft. al fresco mall anchored by brands like Lifestyle, Westside, Pantaloons, and a PVR multiplex. For Gargi, the location is as much a statement as the store itself: fashion jewellery that belongs not just in a traditional market but on the shopping list of someone who just picked up a coffee and is heading to catch a film.

Ludhiana, Punjab: A Brand’s First Step into the North

If Hinjewadi is about the new India, Ludhiana is about ambition with deep roots. The commercial capital of Punjab — a city known for its textiles, its traders, and its unapologetic appetite for style — is the kind of market a jewellery brand earns its stripes in. Gargi’s entry here, at Unit No. 05B, Lower Ground Floor of Nexus MBD Neopolis Mall on Ferozepur Road, is the brand’s first store in Punjab.

Nexus MBD Neopolis is no ordinary mall address. Spanning over 8 lakh sq. ft., it houses global names like Tommy Hilfiger, Calvin Klein, Armani Exchange, Lacoste, and MAC, alongside a Radisson Blu hotel and a five-screen multiplex. Gargi’s presence here places it within a retail ecosystem that Ludhiana’s fashion-forward consumers have come to associate with quality and aspiration.

“Hinjewadi and Ludhiana are very different cities with very different energy — and that is exactly why we chose them. One is building India’s digital future; the other is one of the country’s most powerful trading communities. In both, we found women who know precisely what they want, who dress intentionally, and who have been underserved by the options available to them in fashion jewellery. Gargi exists for them — and these two stores are our way of saying, we see you.”

— Aditya Modak, Co-Founder, Gargi by P.N. Gadgil & Sons

A Brand Built for the New Indian Woman

Launched in FY21 as part of P.N. Gadgil & Sons’ portfolio — a fine jewellery group — Gargi was conceived to occupy a gap in India’s fashion jewellery landscape: pieces that are designed thoughtfully, priced accessibly, and crafted from 92.5% certified sterling silver, brass, and 9,12,14 to 18 carat gold studded with natural diamonds. With over 36 offline stores and approximately one million designs, the brand has grown rapidly since its BSE listing.

The Hinjewadi and Ludhiana openings are part of a continued push to bring Gargi’s universe of designs — from everyday silver earrings to its bridal sub-brand Utsaav by Gargi — to consumers across geographies and lifestyles.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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