National News
Christmas Jewellery Trends: Personal Expression Meets Accessible Luxury
From rich colour palettes and meaningful layering to festive offers from top jewellery houses, this season is all about sentimental sparkle with style and value.
There’s a certain magic that December brings; the soft glow of fairy lights, the cosy hint of cinnamon in the air, and the quiet anticipation of celebrations just around the corner. The season turns ordinary moments into cherished memories, and this year, your jewellery can do the same.
The holiday rush is real, Secret Santa deadlines, office parties, and zero time to overthink gifts. When you want something thoughtful, stylish, and easy on the pocket, jewellery always delivers. A hint of silver sparkle feels personal without being complicated, making it a safe yet special pick.
Whether it’s for a colleague you barely know, a friend who loves subtle accessories, or someone who appreciates everyday elegance, the right jewellery fits every vibe. Effortless, versatile, and instantly gift-worthy, these pieces make sure your last-minute Secret Santa still feels well planned. Here are some jewellery brands and their Christmas offers this season for 2025.
GIVA
GIVA’s Christmas 2025 offers focus on festive gifting with their GIVA Exchange Fest (Dec 1-31, 2025) for old jewellery, plus sales like the “Gifts for Her” with up to 75% off and styling tips for party looks, emphasizing silver jewellery trends, and celebrating new beginnings with gold/silver coins for the season, with limited deals often available. Look out for specific festive discounts and collections as December progresses for the best Christmas deals on silver and gold items.



Silver Christmas Longing Bracelet The Silver Christmas Longing Bracelet captures the sweet anticipation of the holiday season, that childlike excitement we feel as Christmas draws near, made even more magical in shimmering silver. Designed to bring a playful festive touch to your look, it features an adorable motif of Rudolph chasing a snowflake, adding instant charm and warmth. Light, whimsical, and full of Christmas spirit, it’s perfect for brunches, cosy gatherings, and all the joyful moments December brings.
Add a hint of Christmas magic with this celestial silver piece. Crafted in 925 sterling silver and finished with a warm gold polish, this pendant blends the purity of silver with a soft festive glow. The planet-and-ring detail crowns a classic key silhouette, while delicate zircons shimmer like Christmas lights, an elegant keepsake for the season.
Customer benefits
The ‘Season of Gifting’ campaign presents customers with two exceptional offers designed to maximise value and enhance the festive shopping experience throughout India. Customers can avail themselves of an additional Rs. 250 per gram on old gold exchange, providing excellent value for those looking to refresh their jewellery collection.
The campaign features a flat 25% discount on the value of diamonds and uncut diamonds, making this the perfect opportunity to acquire stunning certified pieces with significant savings.
These limited-period benefits have been carefully designed to help customers celebrate the season with extraordinary value while accessing Joyalukkas’s renowned collections.
ZEN DIAMOND
1. Crimson Majesty Pendant
Draped in 18KT gold and illuminated with natural diamonds, the Crimson Majesty Pendant captures the warmth and grandeur of the Christmas season. Its bold brilliance reflects the glow of festive lights, making it a striking choice for winter weddings, Christmas soirées, and elegant year-end celebrations. Designed as more than adornment, this heirloom-worthy piece embodies timeless craftsmanship and the magic of festive traditions


2. Deck Up GlitzWave ZigDiamond Earrings
With their bold zig-zag silhouette and shimmering diamond pave, the Deck Up Glitz Wave Zig Diamond Earrings echo the energy of festive nights and winter celebrations. The interplay of white and rose tones reflects the glow of Christmas décor, making them an ideal statement for cocktail evenings, holiday parties, and glamorous year-end affairs.
Candere
Candere by Kalyan Jewellers introduces its new Christmas Collection, a charming, thoughtfully crafted edit that captures the essence of the holidays. Picture delicate snowflakes, vibrant enamel stockings, jolly Santas, and tiny storybook-style gift boxes, each piece designed to add warmth, whimsy, and a subtle festive sparkle to your look.



It’s celebratory yet refined, playful yet elegant, and filled with a modern touch of nostalgia; the kind of Christmas jewellery you’ll enjoy wearing now and reaching for every season.
Mia by Tanishq
You’ve got a story? We’ve got a Wish Tree!
Write what Mia means to you and hang it up on our Christmas tree in-store.



It might win you jewellery worth Rs.25,000*. Plus, a Rs.1000 gift voucher for every participant!
The Season of Sparkle runs till 24th December. See you at your nearest Mia store, today!
Divine Solitaires
This Christmas, add an extra sparkle to your festive gifting by choosing a present that not only warms the soul of your loved one but also promises to keep the glow alive in your relationship for years to come.



Whether it’s a friend who’s been your calm in the chaos, a cousin who could do with a little spoiling, that special someone who lights up your life, or an offspring who deserves every bit of your indulgence, the right gift makes a world of difference.
Divine Solitaires, one of India’s leading natural solitaire diamond brands, offers a range of stunning, handcrafted jewellery pieces that can beautifully express every kind of emotion. Each piece is crafted with the highest standards of authenticity, purity and brilliance.
Occasional Solitaire Plus Wear Solitaire Rings Studded in 18KT GOLD For her-RF2051
This ring has a bright solitaire in the centre with a smooth, twisted gold band that wraps around it. The small diamonds along the sides add a gentle sparkle while keeping the design clean and elegant.
Everlite by Senco Gold & Diamonds



When you are surrounded by the festive spirit of Christmas and New Year, with glittering fairy lights and decorations adorning homes, why not share a little of the season’s sparkle to adorn your loved ones? Senco Gold & Diamonds’ every day, lightweight diamond jewellery brand Everlite has just the right offerings to mark this special season.
The festive season of Christmas and New Year 2025 sees jewellery trends that balance personal expression with accessible luxury and everyday versatility. Designers are leaning into rich festive hues like deep reds, emerald greens and royal blues, softened with luminous pastels, while stacking and layering of necklaces and rings allow wearers to create meaningful, personalised looks. Birthstones and custom motifs add sentiment, as demand rises for lighter, more affordable options such as 9K and 14K gold, especially among Gen Z and Millennials. Lightweight minimal designs—sleek chains, fluid earrings and delicate bracelets—pair effortlessly with mixed-metal styling that blends yellow gold, silver and platinum. Natural diamonds continue to shine alongside colourful gemstones and bold, architectural pearls, while men’s jewellery makes a confident statement with mixed metals, chunky silhouettes and gemstone accents.
Whether you’re ticking off a Secret Santa list, surprising someone special, or simply indulging in a little self-gifting, these festive edits prove that great jewellery doesn’t have to be complicated or costly. With attractive offers, lightweight designs, and pieces that transition seamlessly from celebration to everyday wear, this Christmas is all about sparkle with purpose.
After all, the best gifts are the ones that tell a story—and this season, jewellery continues to do just that, beautifully.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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