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Celebrate Akshaya Tritiya with Timeless Investment From Candere

Blending Tradition With Modern Design, Candere’s Akshaya Tritiya Edit Redefines Gold and Diamond Jewellery As Everyday, Wearable Investments

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Akshaya Tritiya has always been a significant occasion, rooted in the belief that investments made on this day bring lasting prosperity. Traditionally associated with buying gold, it has long symbolised good fortune and “eternal success.” Today, however, the way we celebrate the occasion is evolving. While the essence of inviting prosperity remains unchanged, the focus has shifted beyond simply storing gold. It is now equally about personal expression and meaningful gifting.

Jewellery is increasingly becoming an extension of individual style pieces that not only carry the auspicious sentiment of the day but are also designed to be worn and enjoyed every day.

Candere, the lifestyle jewellery brand from the house of Kalyan Jewellers, reflects this modern approach through designs that seamlessly blend tradition with contemporary aesthetics. Whether it’s a personal milestone purchase or a thoughtful gift, each piece is crafted to be both meaningful and effortlessly wearable.

Here’s what stands out in Candere’s Akshay Tritiya jewellery edit:

Parallely Braided Gold Bar Ring

A refined take on modern minimalism, the Parallely Braided Gold Bar Ring by Candere features a sleek open-band design with two parallel bars detailed in intricate braiding. Elegant and versatile, it’s perfect for everyday wear or stacking, offering a subtle blend of sophistication and contemporary style.

Oeshi Gold Pendant Necklace

A modern statement piece, the Oeshi Gold Pendant Necklace by Candere features a sleek circular design with layered accents and a bold central detail. Crafted in radiant gold and suspended on a delicate chain, it offers a perfect balance of elegance and contemporary style—ideal for both everyday wear and special occasions.

Glorious Links Diamond Chain Bracelet

This piece strikes a natural balance between occasion and everyday wear. The linked design gives it a clean, modern edge, while the diamond accents add just enough detail to make it feel special for the day. It’s easy to wear on its own or paired with a watch, and works just as well as a thoughtful gift, something that feels meaningful without being too formal.

Sleek Strength Diamond Men’s Pendant

Crafted in gold, the Sleek Strength Diamond Men’s Pendant features a streamlined, elongated form that highlights a structured, masculine design. The surface is accented with a neat arrangement of diamonds, adding a subtle touch of brilliance without overpowering its clean aesthetic. With its sharp lines and polished finish, the pendant is designed to sit comfortably against the neckline, making it a versatile piece that transitions seamlessly from everyday wear to occasion styling.

Asher Diamond Ring

The Asher Diamond Ring is defined by its geometric precision and refined construction. Set in gold, the ring features a cluster of well-cut diamonds arranged in a structured pattern that enhances their natural brilliance. The band is sleek and balanced, allowing the design to feel substantial yet easy to wear. Its contemporary silhouette, combined with classic diamond detailing, makes it ideal for both daily styling and more elevated occasions.

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National News

VBJ Announces ‘Amazing Aadi Sale’ With Exclusive Festive Offers

Festive offers on gold, diamonds, solitaires, platinum and silver until August 16.

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VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand has announced the launch of its ‘Amazing Aadi Sale’, a month-long festive campaign running until 16th August 2026. The campaign brings exclusive offers across VBJ’s extensive range of gold, diamond, platinum, silver, solitaire and precious stone jewellery, making this auspicious season the perfect time to celebrate life’s special moments.

As part of the Amazing Aadi Sale, customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum, silverware and precious stone jewellery. The campaign also features 3-5% off on solitaire diamonds and 10% off on silver jewellery. These offers are valid across VBJ showrooms at Anna Salai and Anna Nagar.

Speaking about the campaign, Amarendran Vummidi, Managing Partner, VBJ, said,

“Aadi has always been a season that brings families together in celebration of faith, prosperity and new beginnings. At VBJ, we are honoured to be a part of these cherished moments by offering jewellery that becomes a lasting part of our customers’ stories. We look forward to welcoming customers this festive season with our Amazing Aadi Sale and helping them celebrate every occasion with timeless creations.”

Jithendra Vummidi, Managing Partner, VBJ, added:

“At VBJ, every collection is thoughtfully designed to cater to diverse tastes and occasions, while staying true to our legacy of fine craftsmanship. The Amazing Aadi Sale is an extension of our commitment to making premium jewellery more accessible through meaningful festive offers, without ever compromising on quality, authenticity or design excellence.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.

The Amazing Aadi Sale reflects VBJ’s continued endeavour to celebrate the spirit of the festive season by bringing together timeless craftsmanship, meaningful designs and exceptional value for its patrons.

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