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Bullion continues strong momentum as Trump on AUGMONT BULLION REPORT

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Gold futures contract reached a new high of $4440 for the 52nd time this year, rising 66%. Silver’s futures contract has increased 131% this year, reaching $69.5, breaking 15 records in the process. Both metals are on track to make their largest advances since 1979, when they also set a record number of highs.

This rise is being fueled by prolonged geopolitical tensions (Venezuela Blockade and Caribbean Naval Tension), aggressive central-bank buying, supply interruptions in Silver, and a global investing community more concerned about economic and political unpredictability. 

Fundamental shift in investment demand

If there is one major learning from 2025 that should be applied to 2026, it is that, while uncertainty can take many forms, chronic worry surrounding tariffs, geopolitics, conflict, politics, government shutdowns, legislation, and so on has left investors feeling underexposed to gold. When combined with gold’s good price performance and lower correlations, we believe it is now more widely acknowledged as a strategic component of portfolios.

Historically, Wall Street recommended a 60/40 strategy, with 60% equities and 40% fixed-income investments (mainly bonds). Given the changing market circumstances, most fund managers and analysts recommend that investors explore a 60/20/20 strategy, which involves swapping half of their bond portfolio for gold to act as a “more resilient” inflation hedge. 

The 60-20-20 allocation scheme has gained popularity and attention in the financial media. If the theory achieves popular acceptance, gold may reach new highs. With most portfolios’ average gold allocation under 5%, investors would need to buy a lot more yellow metal to increase their gold holdings to 20%! This reflects gold’s increased standing as a basic portfolio diversifier rather than a crisis hedge of last resort. 

Therefore, it seems gold and silver are not in a bubble!!!

Silver Supply Deficits

Mining disruptions and limited current silver inventories are causing severe supply shortfalls, driving prices higher. Potential interest rate reduction in the United States and a lower dollar are expected to continue to boost speculator demand for silver, not to mention any geopolitical tensions that would generate keener safe-haven demand for silver.

Technically, silver stays positive on both the long and short-term charts. However, silver is in the midst of a mature bull market run, and it is quite likely that the market will need to pause in the next months. Raw commodities, especially metals, are highly cyclical and have distinct phases of boom and crisis. There is no doubt that silver is now in a boom cycle. That suggests the following phase will be a bust cycle. The only uncertainty is the start date of the bust. The scale of the silver bubble, as seen by the monthly continuation chart for nearby silver futures, suggests that the magnitude of the crash will be substantial as well.

Economic Data in focus

Last week, New York Fed President John Williams noted that recent data hint to more disinflation, while noting that the spike in the unemployment rate may reflect temporary distortions, possibly by roughly one-tenth of a percentage point, and so was not a shocking event. He stated that he does not see any hurry to change monetary policy at this time.

Switching to economic data this week, the US agenda is far and by the busiest. Next week’s first focus will be the advanced GDP reading for Q3. The data, due on Tuesday, is expected to indicate that the US economy grew at a healthy annualised pace of 3.2% in the third quarter, somewhat slower than the 3.8% reported in the second quarter. The latest consumer confidence index and durable goods orders for October are both released on the same day. The week is coming to an end, and we are set to embrace the Christmas season. A large number of traders are expected to be offline, causing the markets to slow down; yet, thin trading circumstances may apply, allowing for unforeseen market situations to occur.

If Gold continues its bullish momentum, it can touch next target of $4500 (~ Rs 138,000) with strong support at $4330 (~Rs 133,000).

If Silver continues its bullish momentum, next target is $70(~Rs 216,000) and $72 (Rs 222,000). Strong support lies at 64.50 (~Rs 200,000).

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DiamondBuzz

De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India

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De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.

We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance)  to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Kirit bhansali

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.

By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”

The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:

  • Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
  • Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
  • Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
  • Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.

As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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