Brand Talks
Bringing the cosmos to jewellery: CaratLane debuts 2 exquisite festive collections – Sol & Luna
CaratLane – A TATA Product, India’s leading omnichannel jewellery retailer, simultaneously marked the debut of two exquisite collections—Sol & Luna—inspired by nature’s celestial wonders in their truest and most brilliant form. The collection launches, perfectly timed for the auspicious occasions of all the regional New Years and Akshaya Tritiya, beautifully capture the significance of new beginnings with their intricate designs.
Saumen Bhaumik, CEO & MD – CaratLane, remarked, “At CaratLane, we’re committed to making stunning jewellery. This festive season, we’re bringing 2 distinct collections – Sol and Luna, deeply symbolic of blending celestial grandeur embraced with prosperity and auspiciousness. Sol, the dawn of your brilliance is a tribute to new beginnings and endless possibilities. Inspired by the moon’s ever-changing beauty, Luna is a tribute to every phase of you. These collections perfectly reflect our vision of high-jewellery craftsmanship and everyday elegance, designed to be effortlessly wearable at accessible price points.”
Sol—crafted in 18KT yellow gold, SIFG diamonds & special-cut yellow gemstones—is inspired by the golden hues of sunrise and its reflection on the horizon. The designs embody the dawn of brilliance, marking an auspicious start to every journey, symbolising fresh opportunities captured through the brilliance of diamonds.
Luna, on the other hand, is inspired by the ever-changing phases of the moon, metaphorically representing the different sides and transformative journey of its wearer. Crafted in 18KT gold, the intricate diamond-studded designs capture the moon’s serene yet powerful aura, symbolizing elegance, resilience, and transformation. Luna is a timeless addition to any jewellery collection, embodying the essence of life’s cyclical changes.
To mark the launch of Sol & Luna, CaratLane is making a strong impact with a high-visibility campaign, ensuring these collections reach a wide audience. As an associate sponsor of the IPL, exclusively with Star Sports HD and JioHotstar, the brand is making a bold statement by showcasing its designs to millions of viewers. This is further amplified by strategic OOH ads in key markets and newspaper ads across The Times of India publication, ensuring maximum visibility and impact.
The collections are a masterful blend of celestial beauty and new beginnings, brought to life with exceptional craftsmanship in gold and diamonds – starting from ₹20,000. Currently, the brand is running a limited time festive offer, in which customers get 0.5g gold coin on every ₹30,000 worth of purchase.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.
A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.
The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.
The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:
“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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