National News
boAt and GIVA celebrate women who wear their charm
Every woman faces her own set of challenges, whether in her profession or in the everyday chaos of life. In the latest ‘Wear Your Charm’ campaign, boAt, India’s number 1 audio and wearable brand, and GIVA, leading D2C fine jewellery brand come together to celebrate women who continue to show up with confidence and individuality, with Chrome Ivory as a companion that reflects the charm they carry with them.
Staying synonymous with boAt and GIVA’s philosophy of authenticity, the Wear Your Charm campaign features Chetna Pande, Bhavika Sharma, Sanjana Ganesan, Aisha Ahmed, and Cipia Artul, women who represent different professions and journeys. Through their stories of navigating everyday chaos and challenges, the campaign subtly highlights confidence and individuality as defining traits. At the heart of it is Chrome Ivory, with its bright AMOLED display and GIVA crafted elegant pure silver charm accessory, reinforcing that the smartwatch is not just a gadget but a statement of style and personality.
Commenting on the first of its kind collaboration with GIVA, one of the most celebrated jewelry brands of India, a boAt spokesperson shares, ‘Charm is not just about what you wear, it is also about the confidence you bring to it. With boAt’s premium technology and GIVA’s expertise in thoughtful design and understanding of what women love, we wanted Chrome Ivory to be more than just a gadget, something women would genuinely enjoy wearing every day as part of their personal style’.

Adding to this, Resha Jain, Chief Brand Officer, GIVA, spoke about the seamless blend of jewellery design and technology, saying, “At GIVA, jewellery has always been about storytelling and self-expression. With Wear Your Charm, we wanted to celebrate the idea that every woman carries her own individuality and charm. Partnering with boAt brings that sentiment into an everyday accessory, where the addition of a 925 silver charm turns Chrome Ivory into something more personal, an expression of individuality that can be worn every day or gifted with meaning.
Blending boAt’s premium technology with GIVA’s refined design sensibility, Chrome Ivory offers a seamless balance of style, functionality, and wellness. Thoughtful design paired with practical features and health tracking makes it the perfect companion for women who carry their charm effortlessly across work, leisure, and personal moments, reflecting modern living at its finest.
Available in three colour options and four variants featuring silicone and metallic straps, the boAt Chrome Ivory Premium Smartwatch is now available across Amazon, Flipkart, boAt-lifestyle.com, and select retail stores across India.
National News
M P Ahammad, Chairman of Malabar Group, Conferred Maharashtrian of the Year Award 2026 by Maharashtra CM Devendra Fadnavis
Mr. M.P. Ahammad, Chairman, Malabar Group, has been honoured with the prestigious Business Bhushan Award at the Lokmat Maharashtrian of the Year Awards 2026, in recognition of his visionary leadership and pivotal role in transforming the global jewellery retail landscape and society at large.
Held at the iconic Gateway of India, the awards ceremony brought together leading policymakers, industry leaders, and prominent personalities from business and entertainment. The event was attended by the Chief Minister of Maharashtra, Devendra Fadnavis, and Deputy Chief Minister Eknath Shinde, along with Vijay Darda, Chairman of Lokmat, alongside ministers, bureaucrats, and distinguished figures from across sectors.
Presented by the Lokmat Media Group, the awards celebrate individuals whose vision, leadership, and achievements have significantly shaped industries while contributing meaningfully to society. Mr. Ahammad’s recognition highlights his remarkable entrepreneurial journey and the role he has played in building Malabar Gold & Diamonds to become the 5th largest global jewellery retailer and the largest jewellery retailer of Indian origin.

Expressing his gratitude on receiving the honour, M.P. Ahammad, Chairman, Malabar Group, said,
“I am deeply honoured to receive the Business Bhushan Award at the Lokmat Maharashtrian of the Year Awards. This recognition reflects the collective dedication of the entire Malabar family and the trust our customers have placed in us over the years.
Our journey is founded on the principle of collective growth of all our stakeholders, guided by responsibility, integrity, and a commitment to creating lasting value for society, while continuing to pursue excellence in everything we do.”
Founded in 1993, Malabar Gold & Diamonds has been a pioneer in responsible and transparent jewellery retail, contributing significantly to employment generation, strengthening the organised retail ecosystem, and enhancing customer experience through world-class designs and services.
Today, the brand stands as a true flag bearer of India, showcasing the nation’s craft and heritage to the world through its 425 showrooms across 14 countries. The brand has reimagined the jewellery industry by integrating the entire value chain—from design and manufacturing to retail and beyond.
Maharashtra remains a key market for Malabar Gold & Diamonds, with 34 showrooms across major cities. This growth has boosted employment, strengthened the organised jewellery ecosystem, and improved access to quality designs. His substantial contribution to the state earned him this honour, and the Group is committed to further expansion, targeting 64 stores in Maharashtra by 2029.
Beyond business growth, Mr. Ahammad has advanced a purpose-driven model by embedding CSR and ESG commitments into the company since inception, consistently contributing 5% of profits to education, healthcare, housing support, and women’s empowerment programmes, benefiting society across regions of operation.
His recognition with the Business Bhushan Award further reinforces his stature as one of India’s most respected business leaders, whose entrepreneurial vision and values-driven leadership serve as an inspiration and blueprint for future global enterprises.
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National News10 minutes agoM P Ahammad, Chairman of Malabar Group, Conferred Maharashtrian of the Year Award 2026 by Maharashtra CM Devendra Fadnavis
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