New Premises
BlueStone-Backed Ethera Accelerates Expansion With Four New Metro Stores Across India
Lab-Grown Diamond Jewellery Brand Strengthens Presence In Bengaluru, New Delhi, and Gurugram, Taking Store Count To Nine
BlueStone-backed lab-grown diamond jewellery brand Ethera is accelerating its retail expansion with the launch of four new metro stores across India. The brand has opened two outlets in Bengaluru—located in Indiranagar and Electronic City—along with a new store at DLF Midtown, New Delhi, and is set to soon launch in Elan Miracle Mall, Gurugram.
With these additions, Ethera’s total brick-and-mortar presence rises to nine stores, marking a significant milestone within just a year of its first retail launch in June 2025. The expansion underscores the brand’s focus on metro markets, where demand for modern, design-led jewellery and self-expression continues to grow.
Speaking on the expansion, Sharad Arora, Co-founder, Ethera, said:

“Everything we’re building at Ethera starts with a deep understanding of the customer, category, and long-term opportunity, shaping a brand rooted in strong design, transparent values, and a seamless omnichannel experience. Metro markets, with their affinity for modern jewellery and self-expression, are a natural fit for our expansion. Since launching our first store in June 2025, we’ve scaled to nine locations in under a year, reflecting strong demand and a clear shift towards more conscious, considered luxury.”
Founded in 2024 by entrepreneurs Nitesh Jain and Sharad Arora, Ethera primarily targets first-time fine jewellery buyers seeking contemporary aesthetics. The brand introduces over 200 new designs every month, leveraging a strong omnichannel strategy to reach consumers.

Its collections feature IGI-certified lab-grown diamonds set in BIS-hallmarked gold, aligning with the evolving preference for sustainable and transparent luxury. With a growing footprint in high-footfall retail hubs across cities like Noida and Ghaziabad, Ethera is steadily positioning itself as a key player in India’s direct-to-consumer jewellery landscape.
New Premises
CaratLane Accelerates Global Expansion With Second U.S. Store Launch In Frisco, Dallas
New Frisco Store Strengthens U.S. Footprint As Brand Targets Indian Diaspora With Design-Led, Accessible Fine Jewellery
CaratLane, a Tata product and India’s leading omnichannel fine jewellery brand, has announced the launch of its second retail store in the United States, located in Frisco, Dallas, Texas.
The launch marks a significant step forward in CaratLane’s ambition to become a globally relevant Indian jewellery brand. As part of its international expansion strategy, CaratLane is scaling its retail presence across key global markets, with the U.S. emerging as a priority geography. Home to one of the largest Indian diaspora communities, the region presents a strong opportunity to introduce CaratLane’s design-led, contemporary jewellery to a wider global audience.
Speaking on the launch, Saumen Bhaumik, Managing Director, CaratLane, said:

“Launching our second U.S. store reflects our focus on building a strong presence in key global markets. At CaratLane, we are reimagining how jewellery is designed and experienced — blending Indian craftsmanship with innovation and a new-age omnichannel approach. The U.S., with its large and evolving Indian diaspora, is a natural focus for us as we continue to scale our global footprint and bring the CaratLane experience to a wider audience.”
The new 1,200 sq. ft. store brings CaratLane’s distinctive approach to jewellery — where Indian craftsmanship meets contemporary design and accessibility. Customers can explore a portfolio of over 2,000 designs crafted in natural diamonds, alongside silver diamond jewellery starting at $49, making everyday fine jewellery more accessible. The offering also includes modern mangalsutras, kids’ jewellery, and statement silver pieces, each reflecting evolving consumer lifestyles while staying rooted in Indian design sensibilities.
With a strong omnichannel backbone and a design-first approach, CaratLane continues to redefine how Indian jewellery is experienced globally — shifting it from an occasion-led purchase to an everyday expression.
-
International News1 hour agoIndia-UAE Jewellery Dialogue Draws 200+ Stakeholders, Reinforces Trade Confidence
-
DiamondBuzz2 hours agoThe Great Indian Diamonds: A Closer Look At India’s Most Iconic Diamonds
-
BrandBuzz25 minutes agoCartier Unveils Its Smallest Watch, Redefining Precision In Miniature Form
-
ShowBuzz19 hours ago“Akshay Kala – The Eternal Art: GJS April 2026 Opens With Shri Chandrashekhar Bawankule as Chief Guest”


