Bhima Jewels has unveiled its latest brand campaign, ‘Bangaram Ante Bhima’—a heartfelt tribute to the cultural heritage of Andhra Pradesh and Telangana and the timeless emotional connection these regions share with gold.

The campaign, which translates to “If it’s gold, it’s Bhima,” draws inspiration from the Telugu word ‘Bangaram’, which not only means gold, but is also used as an affectionate term for someone deeply cherished. Through this poetic duality, Bhima Jewels celebrates both the precious metal and the women who light up homes with their presence and love.

Fronted by Tollywood superstar Ram Charan, the campaign positions Bhima as the gold brand that truly understands the heart of Telugu culture.

Abhishek Bindumadhav, Managing Director of Bhima Jewels, shared his vision behind the campaign: “Bangaram Ante Bhima is more than just a campaign—it’s a grand celebration of Andhra Pradesh and Telangana’s enduring love for gold. And at the center of it all is our brand ambassador, Ram Charan. From the breathtaking jewellery to the vibrant visuals, everything captures the soul of the region.”

Conceptualized by FCB Ulka, the campaign is steeped in cultural insight and crafted to emotionally connect with audiences across the Telugu-speaking states. It brings together stunning visuals, festive imagery, and traditional motifs that reflect the grandeur and warmth of local celebrations.

The campaign is now live across television, digital, and social media platforms, aiming to deepen Bhima’s resonance with families throughout Andhra Pradesh and Telangana—where gold is not just a symbol of wealth, but a part of life’s most cherished moments.