National News
Before You Buy Gold, Follow the Golden Rule: #PehlaCheckIAGES
Titled #PehlaCheckIAGES, this landmark initiative spreads awareness among India’s gold buyers on how making a jewellery purchase only from IAGES-accredited retailers will assure them of ethical business practises, transparency and authenticity across the entire gold value chain
The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organisation established by and for the Indian gold industry, has unveiled an exciting new campaign #PehlaCheckIAGES to elevate gold industry standards across the country.
The IAGES framework of accreditation was formed with a vision to set the highest standards of integrity and excellence across the entire gold value chain, which includes refining, bullion trading, manufacturing, assaying and hallmarking, retailing to digital gold retailing. Among the key objectives of the organisation are to build credibility, compliance and trust, while also enabling capacity and market development across the sector.
With millions of Indians purchasing gold during milestone celebrations and festivals, the IAGES campaign seeks to reshape consumer behaviour. It encourages buyers to ‘#PehlaCheckIAGES’ through the organisation’s accredited partner directory, website, or toll-free helpline before making any gold purchase.
“#PehlaCheckIAGES gives consumers a choice to make a gold purchase with their eyes closed at an accredited jeweller! We are grateful to partners who have taken the first step to become IAGES accredited. While the current list of accredited partners is on our website, I am happy that many more retailers from across the country are joining. My message to Gold buyers is clear – BIS Hallmark gives you confidence of metal purity, while IAGES gives you confidence on integrity and ethical practices of the seller,” says Kaushlendra Sinha, CEO of IAGES.
For gold jewellers and businesses, an IAGES accreditation reflects verified practises, ethical conduct, operational excellence and consumer trust, while for consumers, it provides assurance, transparency, and confidence in every gold purchase. Maharashtra-based jewellers including Waman Hari Pethe, Anmol Jewellers, Antara Gold & Diamonds, and Om Jewellers are among the first in the country to obtain the IAGES accreditation, with many others across India now following suit.
This consumer centric initiative by IAGES encourages consumers to follow the golden rule before every jewellery purchase to #PehlaCheckIAGES.
National News
Rajiv Jain Elected Chairman Of Jaipur Jewellery Show
The members expressed their confidence that, under his leadership, JJS will continue to achieve new milestones while further strengthening its position as one of the country’s premier gem and jewellery exhibitions.
The Jaipur Jewellery Show Organising Committee has unanimously elected Rajiv Jain as the Chairman of Jaipur Jewellery Show (JJS). Rajiv Jain is a distinguished industry leader with decades of exemplary service to the gem and jewellery sector and had held many important positions.
A few of the key positions held by him are: Past Chairman, Gems & Jewellery Export Promotion Council (GJEPC), sponsored by the Ministry of Commerce & Industry, Government of India; Chairman, Confederation of Indian Industry (CII), Rajasthan; Founder Chairman, Museum of Gems & Jewellery, Jaipur; and Past Chairman, Indian Institute of Gems & Jewellery, Jaipur (IIGJ Jaipur).
Rajiv Jain succeeds Vimal Chand Surana, who has served as the Chairman of JJS for the past 19 years. Under his visionary leadership, Jaipur Jewellery Show has evolved into one of India’s most respected and successful gem and jewellery exhibitions. In recognition of his distinguished service, exemplary leadership, and invaluable contribution to the growth of JJS, the Organizing Committee has unanimously named him as the Patron of Jaipur Jewellery Show.
Following these appointments, the Executive Committee of Jaipur Jewellery Show (JJS) is constituted as under: Vice Chairman, Dinesh Khatoria; Secretary, Kamal Kothari; Joint Secretary, Ajay Kala; Joint Secretary, Ashok Singhi; and Treasurer, Dr. Nawal Agrawal.
The members conveyed their heartfelt congratulations to Shri Rajiv Jain on his unanimous election as Chairman and expressed their confidence that, under his leadership, Jaipur Jewellery Show will continue to achieve new milestones while further strengthening its position as one of the country’s premier gem and jewellery exhibitions.
The Organizing Committee looks forward to the continued support and active cooperation of all Committee Members and Sub-Committee Members in carrying forward the vision and legacy of Jaipur Jewellery Show.
Rajiv Jain Elected Chairman Of Jaipur Jewellery Show
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