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Before You Buy Gold, Follow the Golden Rule: #PehlaCheckIAGES

Titled #PehlaCheckIAGES, this landmark initiative spreads awareness among India’s gold buyers on how making a jewellery purchase only from IAGES-accredited retailers will assure them of ethical business practises, transparency and authenticity across the entire gold value chain

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The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organisation established by and for the Indian gold industry, has unveiled an exciting new campaign #PehlaCheckIAGES to elevate gold industry standards across the country.

The IAGES framework of accreditation was formed with a vision to set the highest standards of integrity and excellence across the entire gold value chain, which includes refining, bullion trading, manufacturing, assaying and hallmarking, retailing to digital gold retailing. Among the key objectives of the organisation are to build credibility, compliance and trust, while also enabling capacity and market development across the sector.

With millions of Indians purchasing gold during milestone celebrations and festivals, the IAGES campaign seeks to reshape consumer behaviour. It encourages buyers to ‘#PehlaCheckIAGES’ through the organisation’s accredited partner directory, website, or toll-free helpline before making any gold purchase.

“#PehlaCheckIAGES gives consumers a choice to make a gold purchase with their eyes closed at an accredited jeweller! We are grateful to partners who have taken the first step to become IAGES accredited. While the current list of accredited partners is on our website, I am happy that many more retailers from across the country are joining. My message to Gold buyers is clear – BIS Hallmark gives you confidence of metal purity, while IAGES gives you confidence on integrity and ethical practices of the seller,” says Kaushlendra Sinha, CEO of IAGES.

For gold jewellers and businesses, an IAGES accreditation reflects verified practises, ethical conduct, operational excellence and consumer trust, while for consumers, it provides assurance, transparency, and confidence in every gold purchase. Maharashtra-based jewellers including Waman Hari Pethe, Anmol Jewellers, Antara Gold & Diamonds, and Om Jewellers are among the first in the country to obtain the IAGES accreditation, with many others across India now following suit.

This consumer centric initiative by IAGES encourages consumers to follow the golden rule before every jewellery purchase to #PehlaCheckIAGES.

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Belgian Consul General H. E. Mr. Pierre Stverlynck Graces BDB Annual Day  

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  • Event marks 42 years of Incorporation and 16 years of Operations
  • Recently-appointed Consul-General’s first visit to the Bourse helps strengthen a century-old bond
  • Long service awards presented to outstanding employees

Bharat Diamond Bourse today marked 42 years of incorporation and 16 years since the commencement of operations at the BDB Complex in BKC with a special programme graced by H. E. Pierre Stverlynck – Consul General of Belgium in Mumbai as Chief Guest and a number of leading diamantaires.

The function was organised to celebrate the crucial roles played both by the visionaries who conceptualised the need for a centralised infrastructure to boost the diamond trade over four decades ago, and the employees who have run the daily operations in a highly efficient and professional manner. 

In his Welcome Address, BDB Vice President, Mehul Shah explained the significance of celebrating twin milestones – 42 years of incorporation and 16 years of operations. He said:

“BDB began with a vision and is now the world’s largest operational bourse, and a symbol of India’s leadership in the diamond world and excellence in every aspect of operations.”

He added, “It is significant that the Consul General of Belgium is with us on this special occasion. Antwerp and Mumbai have a very close relationship, going back more than 100 years. Today the two cities have bonds based on trust, trade and friendship. We are committed to strengthening this bond over the next century as well.” 

Congratulating the awardees he said that members may be the owners, but it is the staff who run the complex and have helped build it as the “best of the best” centres for diamonds. “Personal integrity combined with hi-tech surveillance have made BDB one of the safest places in the world,” he explained, and urged all present never to forget that “it is the soldiers who fight and win the wars.” Mr Shah offered compliments to all the awardees and congratulated Team BDB. 

Speaking on the occasion, Anoop Mehta, President BDB, welcomed Mr Stverlynck who has recently assumed charge as Consul General of Belgium in Mumbai.

“We are sure that this will be the first of many visits to our Bourse,” he said, noting that the Consulate is the nearest neighbour of the complex. 

“The BDB leadership has always enjoyed a very special relationship with the Belgian consulate,” he added, “built on the longstanding bonds between the diamond industry in our two countries.”

Mr Mehta said it was heartening that so many employees had remained loyal to the BDB for multiple years, and urged all gathered to reach out through their department heads to put forward suggestions for further changes and improvements

Mr Stverlynck, who was on his first visit to the Bourse after assuming charge as Consul General, said he was extremely impressed with the facilities available for exporters within the complex. Assuring the trade of cooperation and support, he said he was happy to be personally present to celebrate such a remarkable institution as BDB that has become a key pillar of the India diamond industry.

Congratulating the leadership for its role in steering the bourse, as well as those employees who had received long service awards, Mr. Stverlynck said:

“The consolidated knowledge and experience of so many from those at the top to a number of others who contributed in various ways, is an asset to the industry.”

Special long service awards were presented to employees who completed special milestones during the year. These included 30-year, 25-, 15-, 10- and 5-year service awards to a few employees. 

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