Tracr has announced the appointment of Jillian Wolk as Chief Executive Officer, effective May 1, 2026. She will be based in New York and work closely with Tracr’s global team and stakeholder network.

Jillian joins from the Gemological Institute of America (GIA), where she served as Vice President, Growth & Strategic Initiatives, driving new service development, diversified revenue streams, and industry-wide grading initiatives. Her prior collaboration with Tracr gives her a strong understanding of the platform’s mission and capabilities.

Earlier, she held senior roles including Vice President of Business Operations at Swarovski U.S., where she led multi-business operations and key brand and operational initiatives across the Americas. Her expertise spans commercial leadership, governance, and technology-driven innovation.

Paul Rowley, Executive Vice President, Diamond Trading at De Beers Group, said, “Jillian brings a strong combination of industry knowledge, commercial leadership and strategic insight. Her experience across jewellery, technology and governance positions her well to lead Tracr into its next phase.”

Jillian Wolk added, “I am honoured to join Tracr and help shape its future as a vital storytelling tool for the diamond industry. With its leading technology platform and industry network, Tracr plays a key role in driving trust, transparency and confidence across the sector.”

Her appointment follows the departure of Wesley Tucker, who stepped down in February 2026 after leading the company through its formative and scaling phases.