GlamBuzz
A Star-Studded Navaratri Evening at Kalyanaraman Residence in Thrissur
Akshay Kumar, Nagarjuna, Karishma Kapoor, Tabu, Malaika Arora, and more come together to light up the #KalyanNavaratri celebrations in style.
Marking a vibrant blend of cinema, tradition, and culture, the Kalyanaraman family’s annual Navaratri celebration brought together prominent personalities from Bollywood and South Indian cinema to revel in the festive spirit.
This year’s Naavratri celebrations at the Kalyanaraman residence paid homage to the cosmic tale of Samudra Manthan, the legendary churning of the ocean symbolising the eternal struggle between good and evil. At the heart of the theme was a majestic recreation of Kailash Parvat and a sacred Shivling, celebrating Lord Shiva’s role as the cosmic force of balance, transformation, and divine consciousness. Enhancing the spiritual narrative was a striking display of the Sapta Matrikas, honouring the Mother Goddess in her seven divine forms. These fierce and protective aspects, believed to have emerged to help defeat the demon Andhakasura, are venerated for their powers of protection, prosperity, and spiritual upliftment. Together, these elements captured the essence of transformation, the triumph of virtue, and the sacred interplay between the divine masculine and feminine.
A key highlight of the celebration was the traditional Bommai Kolu, a vibrant, multi-tiered display of dolls and figurines carefully arranged to reflect both the divine and the everyday. A cherished Navaratri tradition in many southern Indian households, the Kolu at the Kalyanaraman residence portrayed mythological stories, scenes from daily life, and the divine presence of Goddesses Saraswati, Parvati, and Lakshmi. Guests were warmly welcomed and guided through the display, which symbolised the journey from the material to the spiritual, offering insights into the cultural and devotional significance embedded in each layer.
The evening was graced by leading film personalities including Akshay Kumar, Nagarjuna & Amala, Nag Chaitanya & Akhil Akkineni, Karishma Kapoor, Tabu, Genelia Deshmukh, Malaika Arora, Sreeleela, Kalyani Priyadarshan, Prabhu Ganesan & Vikram Prabhu, Suchitra Mohanlal, Jayaram & Parvathy, Kalidas Jayaram & Tarini, Malavika Mohanan, Dir. Satyan Athikkad with Akhil and Anoop Satyan, Jayasurya, Indrajith & Poornima, Kavya Madhavan & Dileep, Kriti Shetty, Rejena Cassandra, Shriya Pilgaonkar, Sreeleela, Sayami Kher, Priya Varrier, Pearle Maaney, Navya Nair, Supriya Menon, Lakshmi Gopalaswami, Mamta Mohandas. Kalyan Jewellers’ regional brand ambassadors, including Ritabhari Chakraborty (West Bengal), Pooja Sawant (Maharashtra) and Kinjal Rajpriya (Gujarat), further added to the grandeur of the evening, embodying the brand’s ethos of uniting tradition with modernity.
The private celebration seamlessly wove together cinema, culture, and spirituality, with the Kalyanaraman family continuing its legacy of creating an event that is both intimate and spectacular.
GlamBuzz
Kriti Sanon Joins GIVA As Investor and Brand Ambassador
Move Marks A Strategic Partnership As GIVA Strengthens Its Position In India’s Fast-Growing Fine Jewellery Market
GIVA, India’s leading fine jewellery brand, today announced National Award-winning actor and entrepreneur Kriti Sanon as both Brand Ambassador and Strategic Investor, marking a significant milestone in the company’s growth journey.
The announcement builds on GIVA’s recent campaign launch with Kriti Sanon, Style, Sealed in Silver, signalling a deeper long-term association between the actor and the brand. Beyond capital, Kriti’s association with GIVA will extend across brand-building, collection design inputs, and consumer engagement, leveraging her strong understanding of fashion, culture, and aspirational young audiences as the brand enters its next phase of growth.
Today, the brand is increasingly focused on a new generation of consumers who view jewellery as an extension of personal style, aspirational, design-led, and made for everyday expression rather than just occasions.
Over the last six years, GIVA has emerged as one of India’s fastest-growing omnichannel jewellery brands, with a rapidly expanding footprint across silver jewellery, gold, and lab-grown diamonds. Today, the brand operates over 300+ stores across the country and Sri Lanka and has built a strong connection with young Indian consumers looking for jewellery that feels personal, expressive, and worn beyond occasion.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA entered the market with a clear thesis that India lacked a strong, organised player in the everyday fine silver jewellery category. At a time when silver jewellery remained fragmented and largely occasion-led, GIVA built a design-forward brand focused on young consumers seeking authentic, accessible jewellery they could wear every day.
Speaking on the announcement, Ishendra Agarwal, Founder, GIVA, said:
“Kriti joining GIVA as both ambassador and investor marks a strategic milestone for the brand. She strongly resonates with the new generation of consumers confident, expressive, and deeply individualistic that GIVA is building for. Her investment reflects a shared belief in our long-term vision and the future of design-led fine jewellery in India. Over the years, GIVA has built a strong emotional connection with consumers, and we are excited to have Kriti partner with us as we enter our next phase of growth.”
Speaking about the partnership, Kriti Sanon said:
“What drew me to GIVA was never just the jewellery, it was the conviction behind the brand. From the very beginning, GIVA understood something that many miss: that young India doesn’t want to be dressed, they want to express. And GIVA has built a language for that. By the time we started discussing a partnership, I already believed deeply in the vision. I’ve watched this brand earn real trust, real love, and I wanted to be part of what comes next. And as an investor, I’m here to help shape what it becomes, bringing my instincts around fashion, storytelling, and design to a brand I genuinely believe in.”
Kriti’s strategic investment comes on the heels of GIVA’s ₹530 crore Series C round led by Creaegis, with participation from Premji Invest, Epiq Capital, and Edelweiss Discovery Fund capital being deployed towards retail expansion, technology, supply chain strengthening, and growth in newer categories including lab-grown diamonds.
With design, distribution, and now a deeper creative partnership at its core, GIVA is building towards becoming the defining fine jewellery brand for a new generation of Indian consumers.
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