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21st Edition of Jaipur Jewellery Show 2025 Marks Grand Success at JECC with 46,000 Industry Visitors

Showcasing scale, craftsmanship and industry insights, JJS 2025 concludes on a high note in Jaipur

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Jaipur holds a distinct position in the world of jewellery, and the Jaipur Jewellery Show stands as a celebration of the city’s rich heritage, tradition and artistry. This was stated by Deputy CM of Rajasthan, Dr Premchand Bairwa, while addressing the valedictory ceremony of Jaipur Jewellery Show 2025 as the Chief Guest. He further emphasised that the jewellery industry plays a vital role in economic growth and employment generation, adding that the state government remains committed to supporting and encouraging the industry through progressive policies and continued ease of doing business.

WhatsApp Image 2025-12-23 at 5.06.10 PM

On this occasion, JJS Vice Chairman, Dinesh Khatoria said that JJS has gone from 67 booths in its early years to an impressive 1,227 today, the show has grown into the country’s largest B2B and B2C platform for the industry. This remarkable scale and sustained relevance are the result of the collective efforts of the organising committee, exhibitors, and all supporting partners, whose commitment has shaped its journey year after year. The Rashmikant Durlabhji Auditorium stands as a fitting tribute to his visionary leadership and enduring contributions that laid the foundation for this growth.

JJS Honorary Secretary, Rajiv Jain announced the winners in the Best Booth Awards (Above 18 Sq Metre) category for outstanding booth design and jewellery presentation. Birdhichand Ghanshyam Das secured the first position, while Mohanlal Narayandas Jewellers was awarded the second position. He also presented the Best Institute Award to the Indian Institute of Gems & Jewellery (IIGJ). He further announced the dates for the next edition of the show, scheduled to be held from 18–21 December 2026. Highlighting the scale and reach of the event, Rajeev Jain noted that the show witnessed over 46,000 visitors, including 15,000 from outstation locations. He added that December remains a significant period for the industry, as many Non-Resident Rajasthanis (NRRs) associated with the trade are in Jaipur during this time, further strengthening business engagement and networking opportunities.

The valedictory ceremony of Jaipur Jewellery Show (JJS) was conducted by JJS Spokesperson, Ajay Kala. Addressing the gathering, he stated that this year’s JJS was comprehensive and impactful not only from a business perspective but also in terms of management. He expressed gratitude to all exhibitors, vendors, and visitors for the success of the show.

During the closing ceremony, vendors associated with the event were felicitated with mementoes in recognition of their continued support. Many of these vendors have been associated with JJS since its inception in 2003.

‘UNCUT’ Unfiltered Dialogues Segment

The panel discussion on “Why Coloured Gemstones Are Becoming Luxury’s New Obsession” brought together prominent industry voices to examine evolving consumer preferences, design sensibilities, and global market shifts. The session featured Abhishek Ghatiwala from Ghatiwala Jewels; Bela Badhalia from Adbhut Jewels; Nithin Betala from Raj Diamonds; and Yash Damani from National Facets. The session was moderated by JJS Joint Secretary and Spokesperson, Ajay Kala.

JJS IS A CELEBRATION OF ARTISTRY, HERITAGE AND TRADITION

– Dr. Premchand Bairwa

Abhishek Ghatiwala noted that owing to auction houses there has been a drastic change in the consistency and supply as well as quality of gemstones. Earlier, this sector was largely unorganised. People have now started valuing coloured gemstones.

Bela Badhalia spoke about designing with rare gemstones, describing the process as being guided by the stone itself. She emphasised that designs are kept simple, classy and timeless to preserve the gemstone’s natural character and legacy.

Highlighting technical excellence, Yash Damani said that while coloured gemstones are now more available, their true value lies in superior cutting and brilliance. He noted that cutting significantly alters a gemstone’s character and appeal, and added that certification has become critical in building buyer confidence in today’s informed market.

Summing up the discussion, Moderator, Ajay Kala highlighted that the term “semi-precious” has been officially discontinued by the International Colored Gemstone Association (ICA), underscoring the rising stature of coloured gemstones in the global luxury landscape.

Earlier, the new book ‘Luxury Uncut: How Technology Is Rewriting the Value of Gems’ by Jaipur-based young entrepreneur Keya Agarwal Badhalia was formally launched. The occasion was attended by Honorary Secretary of JJS, Rajiv Jain; Vice Chairman of JJS, Dinesh Khatoria; Joint Secretary of JJS, Ajay Kala, along with other members of the JJS Organising Committee.

The book examines the history and heritage of gemstones while also analysing their future in an evolving technological landscape. Through old auction records, expert interviews, and gemological research reports, the author highlights the key factors that influence the value of a gemstone in today’s changing luxury market.

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National News

GJEPC’s first Riyadh BSM draws top Saudi jewellery retailers

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The inaugural Diamond and Jewellery Buyer Seller Meet (BSM) by GJEPC officially commenced on 2nd February 2026, creating a focused business platform for Indian exporters to engage directly with leading Saudi retailers.

The event opened with a ribbon-cutting ceremony led by H.E. Dr. Suhel Ajaz Khan, Ambassador of India to the Kingdom of Saudi Arabia, along with HRH Tarfa Al Saud from the Zakat, Tax and Customs Authority, Haya Al-Sunaidi of the Ministry of Investment Saudi Arabia, and Atif, representing the General Authority of Foreign Trade Saudi Arabia.

The first edition features 10 Indian exhibitors and saw strong participation from prominent Saudi retailers, particularly Riyadh-based buyers, reflecting healthy local demand for diamond jewellery.

As the first BSM of its kind in the capital, the meet offers Indian companies a direct route into Saudi Arabia’s growing luxury jewellery market while strengthening bilateral trade ties.

source : GJEPC

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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