International News
2.12-Metre Record-Breaking Gold Bar Captivates Crowds At Sharjah Jewellery Show
Crafted In The Form Of An Oversized Ruler, The Display Standing At 2.12 metres (6 feet 11.5 inches) Has Become A Central Interactive Attraction, Engaging Visitors With An Immersive Measurement Experience Alongside Luxury Exhibitions.
A major highlight of the 58th Watch & Jewellery Middle East Show at Expo Centre Sharjah is the showcase of a Guinness World Records-certified giant gold bar. Crafted in the form of an oversized ruler, the display standing at 2.12 metres (6 feet 11.5 inches) has become a central interactive attraction, engaging visitors with an immersive measurement experience alongside luxury exhibitions.
Key Highlights & Specifications
- Dimensions & Scale: Standing vertically at 2.12 metres (6 ft 11.5 in), the installation holds an official Guinness World Record certification for its dimensions.
- Design Concept: Shaped explicitly like a classical ruler, combining precise measurement indicators with high-purity gold craftsmanship.
- Interactive Visitor Engagement: Visitors stand against the display base to measure their personal height against gold, creating a popular photo and social media opportunity.
- Venue & Host Event: Presented during the 58th edition of the Watch & Jewellery Middle East Show, organized at the Expo Centre Sharjah, UAE.
the Guinness World Record-certified gold bar serves as a primary experiential focal point within the exhibition hall, drawing steady queues of attendees eager to measure their height and capture memorable photos against the giant installation. Beyond its interactive appeal, the exhibit highlights regional craftsmanship and reinforces the Middle East’s leadership in luxury gold design innovation. Furthermore, this unique feature generates substantial promotional value by driving digital engagement, boosting viral social media coverage, and earning widespread attention across global news outlets.
International News
Pandora Unveils $150 Million Mega-Factory In Vietnam
Dubbed The World’s Largest Fine-Jewelry Crafting Facility, The 7.5-Hectare Site Boasts Over 50,000 Square Meters Of Operational Space In The Vietnam-Singapore Industrial Park III.
Pandora is officially expanding its manufacturing footprint beyond Thailand. The Danish jewelry giant has opened a $150 million, state-of-the-art production facility in Ho Chi Minh City, Viet Nam—a landmark move company leaders are calling “an important new chapter.”
Vietnam was selected for its rich jewellery-making heritage, highly skilled workforce, robust infrastructure, and welcoming business environment.
Here is a quick look at what this expansion means by the numbers:
- World’s Largest: Dubbed the world’s largest fine-jewelry crafting facility, the 7.5-hectare site boasts over 50,000 square meters of operational space in the Vietnam-Singapore Industrial Park III.
- Massive Output Boost: Once fully operational, the plant will produce up to 60 million pieces of jewelry per year, boosting Pandora’s overall manufacturing capacity by 50%. For context, Pandora sold 112 million pieces in 2025.
- Global Footprint: As Pandora’s fourth factory, the site will eventually supply roughly one-third of its total global capacity, significantly mitigating the supply-chain risks of relying solely on Thai facilities.
- Job Creation: The facility aims to hire 1,000 workers by the end of this year, eventually growing its workforce to 7,000 people.
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