The Diamond Collective Will Unite The Industry Behind A Shared Ambition: Reconnecting People With The Rarity, Meaning and Enduring Emotional Power Of Diamonds.
The Programme Brings Together Generic Marketing, Consumer Awareness Initiatives, Retail Support and Policy Advocacy To Reinforce The Value Proposition Of Natural Diamonds
Supported by the Diamond Industry’s Largest Marketing Budget In 15 Years, Desert Diamonds Icons Will Launch Ahead Of The End Of Year Holiday Season and Build...