AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.

Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.

The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.

“Mr Aravind Swamy is synonymous with grace, class, and authenticity,” said Mr A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”

Mrs S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”

Mr. A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”

Mr. A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Mr. Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”

Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”

World Audio Visual & Entertainment Summit (WAVES) held in Mumbai from May 1, 2025 to May 4, 2025 aimed to boost India’s media and entertainment industry with participation from stakeholders across the globe. The Waves Summit 2025 is the talk of the town, and for all the right reasons. WAVES 2025 wasn’t just a stage for ideas, but also turned into a runway of on-point style moments! From head-turning glamour to edgy ensembles, the WAVES Summit celeb looks brought star power and fashion-forward flair to the spotlight. This year’s event was a showcase of bold statements, designer attires, elegant silhouettes, and trendsetting vibes as celebrity fashion at WAVES Summit took centre stage. If you love keeping a tab on the sophistication of celeb style and the sheer surprise of breath-taking style statements, get ready to dive into the most iconic WAVES Summit red carpet looks. Let’s decode the best of celebrity glam, after all, any big event would be incomplete without some mandatory fashion analysis and gossip!

Here’s a more detailed look at some of the jewelry seen & worn by Celebs at the WAVES Summit:

Alia Bhatt

• Look: Traditional Maharashtrian Paithani saree.
• Jewelry: Diamond stud earrings, a long diamond necklace, and a statement diamond pendant.
• Designer: Anamika Khanna
• Note: Alia’s ensemble celebrated traditional elegance with a modern twist

Deepika Padukone

• Look: Ivory-toned ensemble
• Jewelry: Diamond earrings.
• Designer: Chopard
• Note: Deepika’s minimalist approach highlighted her sophisticated style.

Kareena Kapoor Khan

• Look:  Niche. Regal. Class-apart Nostalgic.
• Jewelry: anayamfinejewels
• Note: Kareena Kapoor’s classic saree look at WAVES 2025 evoked nostalgia. … WAVES 2025 is a first-of-its-kind summit in India.

Shraddha Kapoor

• Look: Boho-chic ensemble.
• Jewelry: Gold-toned necklace.
• Note: Shraddha’s outfit offered a refreshing contrast with its laid-back charm & jewellery by Palmonas a demi-fine jewellery brand that she has co-founded.

Karan Johar

• Look: Indo-western bandhgala kurta with matching bottoms
• Jewelry:- Ganesh Brooch manishmalhotrajewellery
  Ring :– Tyaanijewellery
• Note: Karan’s chunky ring features a huge red gemstone in a rectangular shape and natural diamonds around the edges. Crafted in 18kt gold, it sells for ₹294,800 on the label’s website.

Bhumi Pednekar

• Look: Classic. Simple. Elegant.
• Jewelry: Earrings: shriparamanijewels
  Bangle: amarisjewelsofficial
• Designer Sari: ekayabanaras
• Note: Bhumi’s look is a simple, class apart look that not just suited the occasion but also showed the wonderful version of her fashion sense at the event.

Shreya Ghoshal

• Look: Indian Embroidered Saree
• Jewelry: Earrings – roopavohrafinejewellery
  Rings: Dazzlebysonia and Miranabymegha
  Bracelets: Arka Jewellery
• Designer Sari: Abu Jani & Sandeep Khosla

From the iconic Khans of Bollywood—Shah Rukh Khan, Aamir Khan, and Saif Ali Khan—to legendary stars like Anupam Kher, Hema Malini, and Rajinikanth, Jackie Shroff, Anil Kapoor, Nimrit Kaur, the WAVES Summit 2025 was a dazzling celebration of star power and style. The red carpet shimmered with the presence of A-list celebrities, including power couple Shahid Kapoor and Mira Rajput, along with Nushrratt Bharuccha, Kartik Aaryan, Manushi Chhillar, Rashii Khanna, and Akshay Kumar. Musical maestros like Shreya Ghoshal and Sonu Nigam added further charm to the event. The summit was a grand confluence of influencers, politicians, and eminent personalities from various spheres, making this debut edition a truly spectacular affair.

TBZ-The Original, one of India’s most trusted and iconic jewellery brands, has expanded its footprint in Hyderabad with the launch of its third store, now open in Kondapur—one of the city’s fastest-growing IT and residential hubs. This new opening marks another milestone in the brand’s ongoing mission to blend legacy, luxury, and craftsmanship for modern customers.

Strategically timed to coincide with Akshaya Tritiya—an auspicious day for gold purchases in India—the launch is poised to attract a wide base of jewellery enthusiasts seeking quality and elegance. With this expansion, TBZ-The Original strengthens its bond with Hyderabad, offering an elevated shopping experience rooted in tradition and innovation.

The store was inaugurated by acclaimed actress Payal Rajput, who dazzled in a signature TBZ ensemble. Praising the collection, she shared, “It’s always a pleasure to associate with TBZ-The Original. The designs, the craftsmanship, and the value they offer make it my first choice for jewellery. I’m thrilled to be part of this special occasion.”

Mr. Shrikant Zaveri, Chairman and Managing Director of TBZ-The Original, commented on the expansion:
“Hyderabad has always welcomed us with open arms. Opening our third store here reflects the deep trust our customers place in us. With every store, we aim to deliver an experience that is transparent, memorable, and rooted in the values of TBZ—offering jewellery at the Right Choice, Right Price.”

The Kondapur store is a visual and cultural treat for jewellery lovers, offering everything from intricately designed antique and temple jewellery to contemporary diamond pieces. Customers can also explore TBZ-The Original’s exclusive Bridal Collection, which seamlessly fuses Indian heritage with modern aesthetics—featuring engagement rings, bangles, necklaces, and more, all BIS Hallmarked for purity and authenticity.

Founded in 1864 in Mumbai’s historic Zaveri Bazar, TBZ-The Original has grown into a national powerhouse with 34 stores across 27 cities. The brand continues to set benchmarks in quality, design, and customer satisfaction, making every jewellery purchase a timeless experience.