JB Insights
Navigating The ₹1.5 Trillion Diamond Opportunity
As the global diamond industry moves toward a projected $1.5 trillion opportunity, brands are redefining how they connect with modern consumers through authenticity, innovation, and strategic expansion. In this exclusive conversation, Mallikarjuna Reddy Yarabolu, MD- Forevermark, De Beers India, shares insights with JewelBuzz on Forevermark India’s growth roadmap, Gen Z engagement strategies, retail expansion plans, and the enduring emotional appeal of natural diamonds in an evolving luxury landscape shaped by value-conscious yet aspirational consumers.
Q: The latest industry reports project the diamond market to evolve into a Rs 1.5 trillion opportunity with a CAGR of 12–15%. What is your perspective on this growth trajectory?
We are incredibly excited about the future of this category. India is entering a powerful growth phase, and we see natural diamonds playing a very important role in that journey. Our focus is on consistently building a meaningful diamond jewellery brand while staying deeply connected to evolving consumer aspirations.
At the heart of our philosophy is “Consumer Experience First.” Every collection, every design, and every retail touchpoint must align with the consumer’s lifestyle, emotions, and occasions of celebration.
Q: Gen Z consumers are reshaping the luxury landscape. How are you balancing product portfolios and price points to appeal to this audience?
We have developed a very clear and disciplined roadmap. Our offerings are structured across six distinct price segments, enabling us to cater to a broad consumer base — from aspirational buyers to premium luxury clientele.
Our philosophy is simple: irrespective of the price point, the consumer must experience undeniable value. At the same time, we work very closely with our manufacturing partners to ensure there is absolutely no compromise on quality, craftsmanship, or authenticity.
India remains a highly value-conscious market, and our segmentation strategy allows us to address diverse consumer expectations while maintaining brand integrity.
Q: Retail expansion today requires both precision and foresight. What does Forevermark India’s growth strategy look like over the next few years?
Our expansion strategy is highly strategic and market-focused. We are not pursuing scale for the sake of scale — we are focusing on relevance and proximity to the consumer.
This year, our goal is to open 20 stores, with significant scaling planned over the next five years. Our growth will span metros, Tier 1, and emerging Tier 2 cities, with a strong emphasis on “must-have” markets rather than “nice-to-have” locations.
If we identify strong potential in a specific micro-market, whether it is Borivali or another high-growth retail destination, we ensure we establish a meaningful presence there. We also deeply value our partnerships with malls, landlords, and retail ecosystems that help us connect more effectively with consumers.
Q: India’s festive calendar drives strong jewellery demand. How do you see consumer sentiment for natural diamonds during occasions such as Akshaya Tritiya and Diwali?
The natural diamond category is witnessing remarkable momentum, with growth levels that are outperforming many adjacent sectors. Indian consumers continue to associate diamonds with emotion, celebration, and long-term value.
To celebrate this evolving consumer sentiment, Forevermark has introduced a first-of-its-kind Diamond Gold Coin, which has already received an extremely positive response. Whether viewed as an investment, a trade-up purchase, or a symbol of celebration, natural diamonds continue to resonate strongly with consumers during festive periods.
Q: In a market as diverse as India, how do you build lasting consumer trust across regions and demographics?
Trust is built through consistency, transparency, and disciplined execution. India is diverse not only culturally, but also economically, and consumers across every segment expect genuine value.
That is why our six-tier pricing strategy is designed to ensure inclusivity without compromising quality standards. We remain extremely transparent in our communication and rigorous in our quality processes, ensuring the brand continues to symbolize integrity, authenticity, and reliability.
Q: You speak passionately about natural diamonds. Why is the “natural” aspect so central to your brand philosophy?
Because authenticity carries an emotional resonance that cannot be replicated. The vibrancy, rarity, and emotional significance of a natural diamond are truly unique.
Consumers today are intelligent and highly informed. They understand the difference, and they know what resonates with them emotionally. While awareness across categories is increasing, we remain firmly committed to the natural diamond segment because it represents timelessness, purity, and enduring value.
Our role is simply to create beautiful and meaningful pieces that consumers will cherish across generations.
Q: As Forevermark India strengthens its market presence, what are the core pillars driving the brand’s long-term vision?
Our growth strategy is anchored in three core pillars:
- A Multi-Tiered Value Proposition that caters to India’s diverse consumer landscape.
- Manufacturing Excellence & Partner Synergy to ensure uncompromising quality and authenticity.
- Hyper-Local Expansion & Consumer Relevance driven by precision-led retail growth and occasion-based engagement.
By combining operational excellence with deep consumer understanding, we believe Forevermark India is strongly positioned to outpace industry benchmarks and strengthen the emotional connection consumers share with natural diamonds.
JB Insights
Silver Show Of India – SSI 4th Edition – A Definitive Report On Product Offerings & Brand Showcases
A Celebration Of Silver Excellence: Showcasing Innovation, Heritage Craftsmanship, Luxury Design, and Emerging Trends Across India’s Silver Industry
The Silver Showcase India 4th Edition in Mumbai became the stage for an extraordinary convergence of heritage artistry, technological innovation, and contemporary luxury. From floating idols to regal woven gowns, the breadth of India’s silver craftsmanship was on breathtaking display.
CATEGORY
Jewellery & Wearables
Anmol Silver
HERITAGE ARTISTRY
Anmol Silver debuted its Rudra Series, a deeply reverent collection drawing from the wellspring of traditional Indian artistry. Each piece embodies the spiritual weight of heritage craftsmanship, rendered in silver with meticulous attention to iconographic detail and surface treatment.
Navkar Sterling Silver
SHELL & SILVER COLLECTION
Navkar unveiled the Shell & Silver Collection — a graceful marriage of sterling silver with the lustrous iridescence of mother-of-pearl. Accented with rubies and emeralds, the range strikes a confident balance between organic texture and gemstone brilliance.
MJR Silver
MASTERPIECE JEWELLERY
MJR Silver commanded attention with a magnificent oversized haaram emblazoned with the iconic MJR logo — a tour de force weaving together kundan setting, delicate paper casting, modern electroforming, and soulful hand nakashi work in a single statement piece.
Ricchezza
MEN’S RPT COLLECTION
Ricchezza showcased its Hollow Men’s RPT Jewellery line — kadas, bracelets, and neckwear crafted to redefine masculine silver adornment. The hollow construction delivers substantial visual presence with refined, everyday wearability.
Lavira by Tirupati Gems
LADIES’ LIFESTYLE JEWELLERY
Lavira presented intricately crafted ladies’ handbags in 925 silver alongside handcuffs, haath phools, bangles, and rings, all in 925 silver with luxurious gold plating, adorned with vibrant colour stones and delicate floral motifs that celebrate contemporary elegance.
Silverio Artesa
BROOCHES & STATEMENT NECKLACES
A striking collection of men’s brooches featuring regal elephant, lion, and other motifs blends bold symbolism with refined craft. The brand also unveiled an avant-garde CZ and colour-stone necklace, and a rose gold–finished enamel creation in a vivid palette.
Shree Omkar Jewellers
925 SILVER STATEMENT NECKLACES
Three distinct necklaces define the showcase: a gold-polished Pachi work piece; a magnificent Nakshi necklace with a central Goddess Lakshmi motif; and a dazzling diamond-finish creation with emerald accents and lustrous rhodium polish — each a tour of India’s royal jewellery traditions.
Tanvi & Co.
HERITAGE COLLECTION
The Heritage Collection necklace in 925 sterling silver with premium rhodium plating features beautifully detailed elephant and floral motifs delicately accented with pearls — a celebration of cultural heritage in which every intricate detail reflects precision and tradition.
FEATURED MASTERPIECE
Riddhi Siddhi Gems & Jewellery — The Maharani Gown
The undisputed showstopper of SSI 4th Edition was the breathtaking Maharani Gown — an extraordinary fusion of silver and gold threads intricately woven with Navratna gemstones and lustrous pearls. Radiating regal energy through a vibrant multi-coloured palette, the gown was adorned by Nandini Gupta, Miss India 2023–24, elevating the creation into a luminous celebration of heritage luxury and contemporary grandeur. A masterwork at the intersection of jewellery art and haute couture.
CATEGORY
Devotional & Lifestyle
Purple Jewels
TULIP — ULTRA LIGHT IDOLS
Purple Jewels introduced TULIP — The Ultra Light Idols by Purple, showcasing technologically advanced 925 silver idols that set a new benchmark in detailing and finish. Masterpieces include the Sankatmochan Raj Gada and a Lord Balaji statue with an intricate arch.
Emerald Silver
INNOVATION MEETS DIVINITY
Emerald Silver presented EF Electromagnetic Levitation Floating Idols, Silver PRANA LITE paper-casting idols — a cost-effective alternative ideal for gifting and modern living — and Silver Feather Light EF Idols, together representing the rare convergence of innovation and devotional artistry.
Antariksh Jewellers
CHENNAI · TRADITIONAL POOJA SET
Antariksh Jewellers presented an exquisite traditional pooja set comprising a meticulously crafted pooja thali, samai, chambu, bell, udarni, kamachi valak, and aarti — a cohesive expression of ceremonial silver craft, each component purposeful, each surface speaking the language of devotional heritage.
Antaraa Silver
LUXURY LIFESTYLE ACCESSORIES
Antaraa Silver drew appreciation from industry leaders with its exclusive range of premium silver accessories, luxury pens, and innovative lifestyle products — positioned at the crossroads of utility and luxury, signalling a maturing appetite for silver beyond jewellery and devotional ware.
CATEGORY
Silver Artefacts & Home
Kraft Silver
EXTRAORDINARY SCULPTURAL DISPLAY
Kraft Silver commanded the floor with an extraordinary display of large-scale silver artefacts. A magnificent silver cow anchored the presentation as a centrepiece of devotional and artistic merit, while a silver sofa pushed the medium into unexpected lifestyle territory. A range of innovative decorative creations completed a showcase that challenged preconceptions about what silver craft can and should be — bold, confident, and expansive in ambition.
CATEGORY
Standout Individual Creations
Sukhraj
TRADITIONAL SATKA
A beautifully crafted traditional Satka (key holder) in silver celebrating Indian heritage. An elegant crescent moon motif with conical pendant is embellished with multi-hued colour stones, folk-art patterns, colourful beads, and shimmering gota patti accents — a striking fusion of artistry, colour, and tradition.
Silver Payal
FIVE-LAYERED ANKLET
A stunning silver payal crafted in an elegant five-layered structure, partially coated in gold and adorned with dazzling CZ and polki-inspired stones. The intricate detailing and harmonious blend of precious finishes transform this anklet into a true work of art, radiant and deeply rooted in South Asian jewellery tradition.
Silver Sindoor Dibbi
CEREMONIAL ACCESSORY
A beautifully crafted sindoor dibbi adorned with intricate geometric patterns and traditional shankh motifs. The elegantly designed lid is embellished with a striking dull orange onyx stone — a ceremonial object elevated to the level of heirloom through the precision of its making.
CATEGORY
Silver Gifting & Children’s Collections
MAA SILVER — Silver Start
TINY TREASURES. TIMELESS MEMORIES.
MAA Silver unveiled SILVER START, a thoughtfully curated gifting collection in 925 silver designed specifically for children. The range spans silver mugs, sippers, glasses, dinner sets, pacifiers, and medicine feeders — everyday essentials reimagined as cherished keepsakes. Each piece is embellished with popular cartoon characters and delightful motifs, combining the purity of silver with child-friendly design language. The collection is positioned as the ideal gifting solution for newborns, naming ceremonies, birthdays, and milestone celebrations.
House of Shah
EXCLUSIVE SILVER CREATIONS
House of Shah showcased its exclusive range of silver jewellery and innovative product offerings, with craftsmanship and design excellence at the forefront. The brand’s presentation affirmed its position as a destination for distinctive silver creation within India’s evolving luxury landscape.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.